The Founder
Executive Summary
Pass/Consider/Recommend/Highly Recommend
Promo
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USP: Discover the untold story of Ray Kroc, a charismatic and determined salesman who revolutionized the fast-food industry, in this captivating script that explores the highs and lows of ambition, persistence, and the American Dream. Witness the transformation of a small drive-in restaurant into a global powerhouse, as Kroc navigates the challenges of business negotiations, financial struggles, and personal relationships. With its unique blend of humor, nostalgia, and keen observations, this script offers a fresh take on the familiar theme of corporate power struggles, showcasing the complexities of entrepreneurship, the emotional impact of success, and the human side of a cultural icon. Through its innovative storytelling techniques, distinctive characters, and engaging dialogue, this script is sure to captivate its target audience, offering a compelling and unforgettable journey into the heart of the McDonald's empire.
Overview
Genres: Drama, Biography, Comedy, Historical, Romance
Setting: 1950s-1960s, Various locations in the United States, including California, Illinois, and Minnesota
Overview: The screenplay for 'The Founder' demonstrates strong originality and creativity, particularly in its unique narrative structure and character development. While the dialogue and emotional depth are notable strengths, opportunities exist to further deepen character motivations and improve the resolution for a more impactful conclusion.
Themes: Pursuit of the American Dream, Persistence and Determination, Entrepreneurship and Business, Family and Relationships
Conflict and Stakes: Ray Kroc's desire to expand the McDonald's franchise versus the McDonald brothers' reluctance to do so, with the future of the fast-food industry at stake.
Overall Mood: Dramatic and thought-provoking
Mood/Tone at Key Scenes:
- Scene Scene 1: Optimistic and persuasive
- Scene Scene 2: Frustrated and impatient
- Scene Scene 3: Tense and frustrating
- Scene Scene 4: Persistent and hopeful
Standout Features:
- Unique Hook: The untold story of the creation of a beloved American brand and the complex relationships between its founders.
- Plot Twist : Ray Kroc's decision to renegotiate the deal with the McDonald brothers and the resulting conflict.
- Distinctive Setting : The 1950s-1960s American fast-food industry and the rise of the McDonald's franchise.
Comparable Scripts:
Market Analysis
Budget Estimate:$30-40 million
Target Audience Demographics: Adults aged 25-54, fans of biographical dramas and business stories.
Marketability: The story of the creation of a beloved American brand and the complex relationships between its founders has the potential to attract a wide audience and generate buzz.
The unique blend of biographical drama and business story, as well as the exploration of compelling themes with a diverse cast, could appeal to a niche audience.
Compelling characters and a gripping storyline, as well as relevant social themes, could attract a wide audience and generate critical acclaim.
Profit Potential: High, due to strong appeal to a wide adult audience and potential for award nominations.
Scene Level Percentiles
Screenplay Analysis
- Originality_score is very high at 77.41%, indicating a unique and creative concept.
- The screenplay has a strong character development focus with high ratings in 'charactersrating' (56.09%) and 'character_changes' (59.09%).
- Engagement_score is also high at 73.39%, suggesting the screenplay has the ability to captivate its audience.
- Plot_rating is relatively low at 21.74%, so the writer could consider working on the story's structure and progression.
- Formatting_score is at 14.52%, suggesting the need to improve the screenplay's formatting and presentation.
- Conflict_level is at 23.91%, which implies that the writer could enhance the stakes and tension in the story.
The writer's style appears to be more intuitive, with higher ratings in dialogue, characters, and originality.
Balancing Elements- The writer can work on balancing the plot and character arcs to create a more cohesive story.
- Improving formatting and structure will help present the strong character development and original concept more effectively.
Intuitive
Overall AssessmentThe screenplay demonstrates a unique concept with strong character development and engaging potential. With focus on plot structure, formatting, and enhancing conflict, the screenplay can be refined and balanced for greater impact.
How scenes compare to the Scripts in our Library
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|
Percentile | Before | After |
---|---|---|---|---|
Script Originality | 9.25 | 91 | American Hustle: 9.00 | the pursuit of happyness: 9.25 |
Script Theme | 8.75 | 84 | Gran Torino: 8.50 | scream : 8.75 |
Script Emotional Impact | 8.25 | 76 | Battlefield Earth: 8.00 | the dark knight rises: 8.25 |
Script Characters | 8.50 | 72 | Swingers: 8.25 | Titanic: 8.50 |
Overall Script | 8.25 | 70 | The Hudsucker Proxy: 8.20 | Black mirror 304: 8.25 |
Scene Concept | 8.2 | 67 | Hot Fuzz: 8.1 | face/off: 8.2 |
Script Visual Impact | 8.25 | 65 | KILLING ZOE: 8.00 | the pursuit of happyness: 8.25 |
Scene Dialogue | 7.9 | 64 | Memento: 7.8 | glass Onion Knives Out : 7.9 |
Scene Pacing | 8.36 | 61 | LA confidential - draft: 8.35 | Mo: 8.36 |
Scene Characters | 8.3 | 56 | Inception: 8.2 | Erin Brokovich: 8.3 |
1 | 50 | - | The Founder: 1 | |
Scene External Goal | 7.19 | 44 | Almost Famous: 7.15 | groundhog day: 7.19 |
Scene Story Forward | 8.0 | 40 | Midsommar: 7.9 | severance (TV): 8.0 |
Scene Engagement | 8.93 | 37 | There's something about Mary: 8.92 | Good Will Hunting: 8.93 |
Script Structure | 8.10 | 37 | The Wizard of oz: 8.09 | glass Onion Knives Out : 8.10 |
Scene Character Changes | 6.6 | 37 | Silence of the lambs: 6.5 | glass Onion Knives Out : 6.6 |
Scene Overall | 8.2 | 34 | Almost Famous: 8.1 | a few good men: 8.2 |
Scene Plot | 7.7 | 34 | Hot Fuzz: 7.6 | fight Club: 7.7 |
Scene Originality | 8.57 | 33 | 500 days of summer: 8.56 | The Founder: 8.57 |
Scene High Stakes | 6.9 | 30 | Cruel Intentions: 6.8 | Arsenic and old lace : 6.9 |
Scene Emotional Impact | 7.3 | 29 | 2001: 7.2 | Vice: 7.3 |
Scene Internal Goal | 8.00 | 27 | KILLING ZOE: 7.98 | fight Club: 8.00 |
Script Premise | 7.50 | 24 | Zootopia: 7.25 | fight Club: 7.50 |
Scene Conflict Level | 7.0 | 24 | Amadeus: 6.9 | Boyz n the hood: 7.0 |
Scene Formatting | 8.02 | 22 | Easy A: 8.01 | Get Out: 8.02 |
Scene Unpredictability | 7.17 | 16 | Good Will Hunting: 7.14 | The Founder: 7.17 |
Script Conflict | 7.25 | 12 | Die Hard: 7.00 | fight Club: 7.25 |
Script Structure | 7.25 | 9 | 500 days of summer: 6.75 | A Quiet Place: 7.25 |
Writer's Voice
Summary:The writer's unique voice is characterized by a lively mix of humor, nostalgia, and keen observations.
Best representation: Scene 33 - Ray Kroc's Contemplation and Ambition. This scene is the best representation of the writer's voice because it effectively captures the blend of humor, nostalgia, and emotional depth that characterizes the screenplay. The lighthearted banter between Kroc, Rollie, and Joan adds a touch of humor, while the underlying tension and jealousy hint at the complexities of their relationships. Additionally, the scene's nostalgic atmosphere, evoked by the photo shoot and the discussion of the restaurant's history, resonates with the overall theme of the film.
Memorable Lines:
- Ray Kroc: Increase supply, demand will follow. Chicken and the egg. (Scene 1)
- Ray Kroc: Persistence and determination alone are all-powerful. (Scene 41)
- Ray Kroc: This place you’ve created, it’s not a restaurant. It’s not even a place. It’s an idea. (Scene 15)
- Mac McDonald: We decide to tear down the kitchen. Rebuild. Reconfigure. Rethink the whole dang thing. (Scene 9)
- Joan Smith: You don’t build a restaurant empire acting like a timid little mouse. (Scene 34)
Writing Style:
The screenplay features sharp dialogue, intense character interactions, and high-stakes conflicts that drive the narrative forward. The writing style is characterized by a focus on power dynamics, control, and the clash of ideologies, creating tension and suspense. The authors excel in crafting witty and engaging dialogue, blending humor and seriousness to explore complex moral and ethical dilemmas.
Style Similarities:
- Aaron Sorkin
- David Mamet
- Quentin Tarantino
Story Shape
Emotions Elicited
Consider
Executive Summary
The Founder is a compelling screenplay with a strong character arc, historical context, and dialogue. However, it could benefit from further development of Ethel Kroc's character, deeper exploration of ethical themes, and a more nuanced ending. The screenplay's strengths make it a worthwhile consideration for production, but addressing the areas of improvement would elevate it to a higher level.
- Compelling Character Arc: Ray Kroc's transformation from a struggling salesman to a ruthless tycoon is fascinating and keeps the audience engaged. high
- Historical Context: The screenplay effectively captures the post-war American zeitgeist and the rise of fast-food culture. high
- Strong Dialogue: The screenplay is filled with memorable lines that showcase Ray Kroc's persuasive abilities and entrepreneurial spirit. medium ( Scene 1 Scene 4 Scene 5 Scene 16 )
- Detailed World-Building: The inner workings of the McDonald's kitchen and the Speedee System are vividly depicted, creating a sense of authenticity. medium ( Scene 7 Scene 8 Scene 10 )
- Effective Use of Symbolism: The Golden Arches are used as a powerful symbol of both the American Dream and Ray Kroc's ambition. medium ( Scene 3 Scene 15 Scene 29 )
- Ethel Kroc's Character: Ethel's role could be expanded to provide more insight into her perspective and the impact of Ray's actions on their relationship. high
- Ethical Exploration: The screenplay could delve deeper into the ethical implications of Ray Kroc's business practices and the consequences of his pursuit of success. high
- Pacing in the Second Act: The pacing slows down in the second act, particularly during Ray's conflicts with the McDonald brothers. medium ( Scene 21 Scene 22 )
- Franchisee Perspectives: While the Rosenblatts are briefly introduced, exploring the experiences of other franchisees could add depth to the narrative. medium ( Scene 32 Scene 33 Scene 35 )
- Ending: The ending feels abrupt and could benefit from a more reflective exploration of Ray Kroc's legacy and the cost of his success. medium ( Scene 41 Scene 42 )
- Internal Conflict: While Ray faces external obstacles, exploring his internal struggles with his conscience and morality could add complexity to his character. high
- Social Commentary: The screenplay could offer a more nuanced commentary on the impact of McDonald's on American society and the fast-food industry's broader implications. medium
- Title: The title 'The Founder' is ironic, highlighting the complex and controversial nature of Ray Kroc's role in the McDonald's story. high
- Visual Storytelling: The screenplay effectively utilizes visual cues, such as the Golden Arches and the U.S. map, to convey key themes and plot points. medium ( Scene 10 Scene 13 Scene 40 )
Screenplay Insights:
Premise: 7.5, The screenplay premise is compelling and sets up a captivating journey of Ray Kroc's relentless pursuit to establish a fast-food empire. It does a good job of introducing the main characters and their motivations, creating a foundation for an engaging narrative. However, refining some aspects of the premise could enhance its originality and overall intrigue. See More
Structure: 7.25, The screenplay displays a strong foundation in its structure, effectively establishing the main conflict and character arcs within a clear narrative framework. However, some areas have the potential for improvement in terms of pacing, plot development, and the integration of themes. See More
Theme: 8.75, The screenplay's exploration of themes and messages is well-conceived and effectively woven into the narrative. The film delves into the complexities of ambition, sacrifice, and the pursuit of the American Dream. The messages about the importance of innovation, integrity, and the power of belief resonate strongly with the audience. While a few areas could benefit from further refinement, the screenplay successfully conveys its intended themes and messages, leaving a profound impact on the viewer. See More
Visual Impact: 8.25, The screenplay of "The Founder" effectively employs visual imagery to portray the compelling narrative of Ray Kroc's rise in the fast-food industry. The detailed descriptions evoke a strong sense of place and atmosphere, immersing the reader in the pivotal moments and the changing landscapes of the story. See More
Emotional Impact: 8.25, The screenplay effectively capitalizes on the inherent emotional potential of its subject matter and historical events to create a compelling and immersive narrative. However, it could benefit from further exploration and refinement of emotional complexities and depths to leave a lasting impact on the audience. See More
Conflict: 7.25, The screenplay presents a compelling conflict between Ray Kroc's relentless drive for success and the McDonald brothers' commitment to their original vision. However, there are opportunities to deepen the conflict, escalate the stakes, and enhance audience engagement. See More
Originality: 9.25, The screenplay showcases considerable originality and creativity in its portrayal of Ray Kroc, a charismatic and ambitious salesman who transforms the fast-food industry. The narrative arc explores themes of ambition, loyalty, and determination in a compelling manner, bringing historical and business elements together in a refreshing and engaging way. See More
Screenplay Story Analysis
Note: This is the overall critique. For scene by scene critique click here
Summaries
- Ray Kroc, a 52-year-old traveling salesman, tries to sell a mixing machine to the owner of a drive-in restaurant outside St. Louis in 1954. Kroc uses a positive and enthusiastic tone to make his case, employing a chicken and egg analogy to illustrate the need for his Multimixer. The owner listens thoughtfully but ultimately declines Kroc's offer. The scene ends with Kroc's failed pitch, setting the stage for potential future encounters.
- Ray Kroc, a salesman, visits Dee Dee's Drive-In for a sales call and orders food, but faces slow service and a prank by a teenager named Dennis, resulting in Cokes being spilled into his lap. Despite honking for napkins, no one hears him. The scene showcases Kroc's frustration and impatience, while Dennis and his friends are carefree and playful. The scene ends with Kroc waiting for napkins, still sitting in the pool of Coke.
- In this scene, Ray Kroc, while staying in a motel room, makes a phone call to his wife Ethel to discuss his business prospects. The conversation is tense and passive-aggressive, showcasing the strain in their relationship. After the call, Ray undresses, pours himself a drink, and listens to a motivational record called 'The Power of the Positive' by Dr. Clarence Floyd Nelson. The scene portrays a mix of frustration, sadness, and loneliness, visually highlighted by Ray's surgery scars and the motivational record. The scene concludes with Ray lying in bed, still listening to the record.
- In this scene, Ray Kroc continues his quest to sell Multimixers by visiting Joe's Drive-In and Merriman's Drive-In. Despite facing rejection at Merriman's, Kroc remains hopeful and calls Prince Castle Sales to report an order of six Multimixers from a California drive-in. June Martino, the receptionist, confirms the order, providing Kroc with a much-needed boost. The scene highlights Kroc's persistence, the challenges he faces, and the glimmer of hope that keeps him going.
- Ray Kroc, a salesperson from Prince Castle Sales, calls Merriman's Drive-In to inquire about a recent order for Multimixers and speaks with Dick McDonald, one of the owners. The kitchen is busy and efficient in the background, with orders being shouted out. Ray is confused about the order, which was initially for six mixers but changed to eight by Dick. The scene ends with Ray staring at the receiver in disbelief after Dick quickly changes his order and hangs up. The main conflict in this scene is a miscommunication about the number of Multimixers ordered, and the tone is lively and fast-paced.
- Ray Kroc, the main character, discovers Route 66 and drives to San Bernardino, expecting a pot of gold but finds a drab town instead. He sees a long line of families waiting at a hamburger stand, which contrasts with his expectations. A woman reassures him that the line moves fast, providing some comfort. The scene ends with Kroc still in line, feeling uncertain about what to do next. The emotional tone of the scene shifts from excitement and possibility to disappointment and uncertainty.
- In this scene, Ray Kroc stops by a McDonald's restaurant and orders a hamburger, fries, and a Coca-Cola. Initially confused by the food packaging, he quickly figures it out and enjoys his meal. He meets Mac McDonald, one of the owners, and they exchange business cards. The tone of the scene is light and positive, with a focus on Kroc's introduction to the McDonald's restaurant and its food.
- In this scene, Ray Kroc is given a tour of the McDonald's kitchen and is impressed by the assembly line production of hamburgers and fries. Mac and Dick McDonald are focused on perfecting their product, leading to a conflict when Dick criticizes the fries for being too crispy. Ray expresses his desire to learn more about the operation and invites Mac and Dick to dinner, signaling a potential business opportunity.
- In this nostalgic and informative scene, Ray Kroc meets with Mac and Dick McDonald at a steakhouse, where the brothers share their past struggles and successes. Starting from their journey from New Hampshire to California during the Great Depression, they opened a hot dog stand and later moved it to San Bernardino. Facing issues with the drive-in model, they decided to focus on their best-selling items, eliminating carhops, dishes, and other unnecessary expenses. This led to their innovative kitchen redesign for faster service, which they excitedly share with Kroc, marking the end of the scene.
- In this scene, Mac and Dick plan the layout of their first fast-food restaurant on a tennis court, spending six hours perfecting it. At the grand opening, customers are confused and angry about the new walk-up window system. Mac suggests throwing a grand re-opening to attract more customers, but the event is ruined by a swarm of flies. The scene ends on a hopeful note as a little boy orders food through the service window.
- In a flashback scene at a bustling McDonald's restaurant, Dick and Mac McDonald share the story of their restaurant's sudden success after serving a young customer, leading to a long line of customers. The scene then transitions to a motel room where Ray Kroc, a traveling salesman, proposes franchising the business to the brothers. However, the brothers are hesitant due to their previous failed attempt at franchising. The emotional tone is a mix of nostalgia, excitement, and tension, with Ray passionately expressing his desire to franchise the business, while Dick is hesitant. The scene ends with Dick expressing their previous failed attempt at franchising to Ray.
- Ray Kroc, Dick McDonald, and Mac McDonald discuss the problems with the existing McDonald's franchises, including quality control issues, filthy kitchens, inconsistent menus, and even a location selling burritos. The brothers reveal that the stress from these failures put Mac in the hospital. Kroc suggests replacing the person in charge, but the brothers decline, wanting to focus on their own restaurant's quality. The scene highlights the conflict between Kroc's expansion goals and the brothers' quality concerns, leaving the issue unresolved.
- Ray Kroc, a traveling salesman, discovers the unique 'Golden Arches' design during a visit to Dick and Mac McDonald's office in San Bernardino, California. Fascinated by the architectural element, Kroc learns of a single location in Phoenix, Arizona, featuring this design. Driven by curiosity, he embarks on an impromptu road trip, eventually standing before the glowing arches, forming a giant 'M', experiencing a moment of revelation and admiration.
- Ray Kroc, an enthusiastic businessman, returns home eager to share a new restaurant concept with his wife Ethel. However, Ethel, who is tired and longing for a stable retirement, is uninterested. The couple argues, with Ethel expressing her frustration about always supporting Ray's ideas and never having a chance to enjoy their lives. The scene ends with Ethel's outburst and Ray standing in silence, ashamed.
- Ray Kroc, a salesperson for Prince Castle Sales, becomes determined to convince the McDonald brothers to franchise their successful restaurant. The scene takes place in various locations including a movie theater, a drive-in kitchen, Midway Airport, and the McDonald's kitchen during the dinner rush. Kroc faces conflicts as the brothers are hesitant and too busy to talk to him on the phone. Despite these setbacks, Kroc finally shows up at their restaurant and tries to persuade them to franchise for their country, ending the scene with a sense of anticipation for their response.
- In the back office of the McDonald's restaurant, Ray Kroc presents his vision for the restaurant as a new American church, a place for community and togetherness. He compares the McDonald's arches to crosses and flags, inspiring Mac to ask for a moment to talk with Dick in private. The scene ends with the conflict unresolved, as Mac and Dick discuss Ray's pitch in private.
- Dick and Mac McDonald, along with their lawyer, discuss expanding their restaurant business nationwide with Ray Kroc. They draft a detailed contract for the expansion, and a month later, Kroc meets with a loan officer to secure funding for the first franchise in Des Plaines, Illinois, featuring the iconic 'Golden Arches' design. Despite initial hesitation from the loan officer, Kroc successfully convinces them to fund the project, marking a significant step in the growth of the McDonald's brand.
- Ray Kroc, eager to secure a loan for the Des Plaines McDonald's construction, faces rejection at Midway Savings & Loan but finds hope at Illinois First Federal. Meanwhile, back at his office, Kroc grows increasingly frustrated with the slow progress of architectural approval from Dick McDonald's end. In San Bernardino, Dick and Mac discuss Kroc's reaction to the delay, ultimately ending with Kroc hanging up on Dick in frustration.
- Ray Kroc, while at a construction site for a new McDonald's, receives a letter from the McDonald brothers expressing their disapproval of his idea to have Coca-Cola sponsor menu boards. This leads to a tense phone conversation between Ray and Dick McDonald, with Ray becoming increasingly frustrated and Dick expressing concern about Ray's temper. The scene also shows surveyors and June Martino, with intercuts to the McDonald's kitchen in San Bernardino. The main conflict lies in the disagreement over the sponsorship idea, with the brothers firmly against it.
- In this scene, Ray Kroc visits the Des Plaines McDonald's, where he inspects the kitchen, gives orders, and is impressed by an employee named Fred Turner. Later, Kroc takes Ethel to the Rolling Green Country Club for dinner, where he tries to find investors for McDonald's. Although there is a minor conflict when Ethel feels left out, it is quickly resolved when she supports Ray and encourages the club members to hear him out. The scene ends with Ray and Ethel finishing their dinner and Ray continuing his search for investors.
- Ray Kroc visits Jack Horford's new McDonald's and is disturbed by the quality of the hamburger he sees there. He confronts Horford and fellow franchise owner Jerry Cullen on the golf course, criticizing their menu items and kitchen conditions. Kroc becomes increasingly agitated as the franchise owners defend their choices and express their lack of interest in running their restaurants beyond an investment. The scene ends with Kroc silently stewing as the franchise owners laugh off his criticisms.
- Ray cancels the country club membership, causing tension and tears between him and Ethel. He then goes to a McDonald's, gets sickened, and vomits in the bathroom. The scene concludes with Ray observing a young Bible salesman attempting to sell a Bible to June Martino.
- In this scene, Ray Kroc meets salesman Leonard Rosenblatt and is impressed by his background. Kroc invites the Rosenblatts to open a McDonald's, and a few months later, they have successfully launched their own restaurant in Waukegan, IL. Kroc visits and is impressed by the smoothly running kitchen and the Rosenblatts' determination. The scene is optimistic and hopeful, with a subtle tension during the business negotiation that is resolved as Kroc becomes more and more impressed with the Rosenblatts' operation.
- Ray Kroc, filled with excitement about the McDonald's brothers' operation, shares his plans with his skeptical wife Ethel, who initially declines to join him. At a VFW hall's potluck dinner, Ray successfully recruits a young couple for the McDonald's franchise, marking the beginning of a recruiting montage. The montage highlights Ray's unyielding determination and drive to expand the franchise.
- Ray Kroc and Fred Turner visit a new McDonald's location in Minneapolis, where they are warmly welcomed by the owner, Jim Zien. Later, they all go to a steakhouse where Kroc orders a large, bloody steak and is introduced to Rollie Smith, the owner of the steakhouse. A pianist, Joan Smith, begins to play and Kroc is immediately smitten. It is revealed that she is Rollie's wife. The scene ends with Kroc and Joan singing a duet together at the piano.
- Ray Kroc returns home from a successful trip and shares his experiences with his wife, Ethel. However, his mood turns more serious when he meets with June Martino in his office to discuss a financial problem, revealing his dissatisfaction with the current revenue split. The scene ends with Ray looking frustrated, setting up potential future conflict.
- Dick McDonald receives a delivery at McDonald's in San Bernardino, but the scene is overshadowed by a tense phone call with Ray Kroc. Kroc wants to renegotiate their deal, seeking a larger cut of the profits, which Dick refuses. This leads to an argument, straining their relationship. Meanwhile, Mac tries to reassure his brother, but soon after, he has a diabetic episode and needs to take glucagon. Dick quickly helps his brother, showcasing his love and concern for him. The scene takes place in three different locations and ends on a somber note.
- In this scene, Ray Kroc is confronted by his wife Ethel about mortgaging their home, which adds to his existing personal and professional challenges. He then meets with Rollie and Joan Smith who propose using Inst-A-Mix to save on costs and improve efficiency at McDonald's. Despite the proposal's potential benefits, Kroc is hesitant to commit to the idea, highlighting his internal conflict and uncertainty. The scene ends with Kroc agreeing to consider the proposal, showcasing the unresolved tension and his ongoing struggle to make a decision.
- In a tense scene, Ray Kroc, staying in a motel room, calls the McDonald's in San Bernardino to propose using powdered milkshake product Inst-A-Mix to save on electrical costs. Dick McDonald, the owner, dismisses the idea, leading to a heated argument. Ray, growing increasingly frustrated, throws a magazine across the room. The conflict revolves around Ray's desire to introduce cost-saving measures and Dick's commitment to maintaining product quality, with no resolution in sight.
- In this tense and stressful scene, Ray Kroc, head of franchising for a fast food company, finds himself in a financial bind as he struggles with a growing pile of bills. He goes to Illinois First Federal bank to ask for an extension on his home-equity loan but is denied by his mortgage officer, Harvey Peltz. A nearby businessman listens in on their conversation, cringing at Kroc's financial situation. Kroc tries to persuade Peltz by talking about his booming business, but Peltz remains unconvinced, stating that Kroc's business success is immaterial to the loan decision. The scene ends with Kroc's financial situation still uncertain, as the bank is unwilling to extend the loan he needs.
- Ray Kroc, the owner of a small failing restaurant, meets Harry Sonneborn, a businessman from The Tastee-Freez Corporation, outside a bank. After discussing Kroc's financial troubles, Sonneborn identifies the root of the problem as Kroc's lack of control over the land and real estate. Sonneborn proposes a solution, suggesting that Kroc should be in the real estate business instead of the burger business. Kroc is intrigued and agrees to consider Sonneborn's proposal. The scene ends with Kroc and Sonneborn agreeing to work together to implement Sonneborn's proposal, and Kroc criss-crossing the country by plane shopping for land and presiding over lease signings.
- In this tense and confrontational scene, Dick McDonald receives a letter from the mysterious Franchise Realty Corporation, causing concern for him and his brother Mac. June Martino at Prince Castle Sales receives a call from the same corporation, and workmen are seen changing the sign. Ray Kroc, who has a separate office, makes a call to Dick, explaining that the corporation is a separate entity that provides leasing services to franchisees. The scene ends with Kroc asserting his control and authority over the corporation, leaving the McDonald brothers to deal with the consequences.
- In this scene, a photo shoot takes place in Kroc's office, where he poses confidently by the expansion map. At McDonald's, Kroc arrives with Inst-A-Mix boxes, surprising Rollie and Joan. Kroc reveals his approval of the Inst-A-Mix idea and plans to roll it out nationally. The tone is optimistic and positive, with a hint of tension and jealousy arising from Rollie's first stirrings of jealousy as Joan looks at Ray with admiration and excitement. The scene ends with Kroc showing Rollie and Joan the cover of Restaurant Business Monthly with him on it, and Rollie showing the first signs of jealousy.
- In this scene, Ray Kroc, while on the phone with Joan Smith, discusses the potential for a new restaurant location near a new sports stadium in Bloomington. The conversation highlights Joan's ambitious thinking, which Ray admires. Later, Ray lies in bed next to his wife, Ethel, and begins to touch himself under the covers, reflecting his internal conflict regarding his ambition and personal life. The scene takes place in Ray's house, in the living room and bedroom, at night. The tone is contemplative and introspective, with a focus on Ray's thoughts on ambition and the importance of taking risks.
- In this tense scene, Ray Kroc, Harry Sonneborn, and Fred Turner discuss the location for expanding McDonald's in Texas, while June Martino brings Kroc a phone call from Dick McDonald. McDonald confronts Kroc about shipping Inst-A-Mix to their operators without permission, but Kroc refuses to stop, causing a conflict between them. The scene ends with Kroc showing a cocky and defiant attitude towards McDonald.
- Ray Kroc drops a bomb on Ethel by expressing his desire for a divorce. Simultaneously, he consults with two lawyers to figure out how to break his contract with the McDonald brothers, aiming for full control of the company. The McDonald brothers discover Ray's deception involving McDonald's Corporation letterhead, confronting him and leading to a heated argument that results in Mac's collapse from stress. The scene is filled with tension, confrontation, and emotional conflicts, with the ambulance siren signaling that the conflict remains unresolved.
- In this hospital scene during the day, Mac, looking pale and weak, is visited by Dr. Reeves who discusses his health status, including his eating plan, glucose levels, medication, exercise, and stress. Mac's kidney function is at 50%, down from 18 months ago. The tension rises when Ray Kroc shows up with flowers and a blank check, offering to pay for Mac's medical expenses. Dick is present, supporting Mac, while Ray's sudden appearance brings discomfort to the scene. The scene ends with Ray's offer, leaving Mac and Dick looking surprised and uncomfortable.
- In this somber and tense scene, Mac and Dick mournfully accept their defeat against Kroc. The brothers demand $2.7 million and one percent of the company's profits, which Kroc finds outrageous. However, Kroc agrees to their terms, except for leaving out the one percent cut of future corporate earnings from the contract. The scene ends with Mac and Dick sitting alone in the conference room, each holding a check for $1,350,000, indicating that the deal is done.
- In the men's room of a law office, Ray Kroc and Dick have a serious conversation about the McDonald's business. Dick questions why Kroc didn't steal their ideas and business model, to which Kroc explains that it wouldn't have succeeded without the McDonald's name. Kroc then reveals that he has bought the McDonald's name for $1.35 million. The scene ends with Kroc throwing an unnerving smile at Dick, who is silenced by Kroc's revelation. Ray Kroc is amiable and confident, while Dick is initially somber and later becomes skeptical and dismissive.
- In this heartbreaking scene for Dick and Mac, Kroc's lawyers force the brothers to remove the McDonald's sign from their store and replace it with 'The Big M'. Meanwhile, Kroc is constructing a new McDonald's nearby and gets approached by a young reporter named Will Davis for a profile. The power dynamic between Kroc and the brothers is evident as the brothers are helplessly watching their store's name being dismantled and replaced. The scene ends with Kroc's triumphant agreement to a profile with the reporter and his new McDonald's under construction.
- In this scene, 68-year-old Ray Kroc stands in the master bedroom of his lavish Beverly Hills mansion, reflecting on his success with the McDonald's franchise. He recites lines from 'The Power Of The Positive' about persistence and determination, while his wife, Joan Kroc, informs him that the car is outside. Ray looks at an index card that reads 'McDonald's #1' and stares at his reflection, possibly with a flicker of regret. The tone is reflective and nostalgic, with a hint of irony as Ray quotes from 'The Power Of The Positive' and compares himself to 'an over-the-hill 52-year-old milkshake-machine salesman'. The scene ends with Ray tucking the index cards in his pocket and standing up, ready to leave the mansion.
- Ray and Joan Kroc ride in a limousine after an event, appearing comfortable and content. Kroc smiles at his wife and responds to the limo driver's question about his comfort. The scene is calm, content, and affectionate, and ends with a fade to black.
-
Character Ray Kroc
Description Kroc's eloquent and persuasive sales pitch in the early scenes contrasts with his later portrayal as a ruthless businessman. While character development is expected, the stark shift in his demeanor and vocabulary feels somewhat abrupt.
( Scene 1 Scene 4 ) -
Character Ethel Kroc
Description Ethel initially expresses fatigue and a desire for stability, but later seems supportive of Ray's ambitions. While this could be interpreted as her trying to maintain the relationship, the change feels slightly inconsistent.
( Scene 14 Scene 19 )
-
Description The businessman overhearing Kroc's financial struggles and then offering help seems convenient and slightly unrealistic. A more organic way for them to connect might strengthen the narrative flow.
( Scene 30 )
-
Element Sales pitch scene
( Scene 1 Scene 4 )
Suggestion The repetition of the sales pitch scene with similar dialogue could be streamlined. Perhaps showing Kroc's growing frustration and adapting his approach would be more engaging. -
Element Recruitment speeches
( Scene 25 )
Suggestion The montage of Kroc's recruitment speeches, while effectively conveying his message, could be trimmed for conciseness. Selecting a few key moments would maintain the impact without feeling repetitive.
Characters in the screenplay, and their arcs:
Character | Arc | Critique | Suggestions |
---|---|---|---|
Ray Kroc | Ray Kroc starts as a charismatic and determined salesman, driven by ambition and a desire for success. As he encounters challenges and setbacks, he becomes more reflective and vulnerable, grappling with personal conflicts and ethical dilemmas. Despite his ruthless business mindset, he ultimately learns the importance of balance and relationships, leading to a sense of wisdom and contemplation in the end. | The character arc for Ray Kroc is well-developed, showcasing his evolution from a confident salesman to a more introspective and reflective individual. However, there could be more emphasis on the internal struggles and moral dilemmas he faces throughout the story to add depth to his character development. | To improve the character arc, consider incorporating more scenes that delve into Ray Kroc's internal conflicts and ethical dilemmas. Show his struggle to balance ambition with personal relationships, and highlight moments of vulnerability and introspection to further humanize his character. This will add complexity and depth to his journey towards self-discovery and growth. |
Ethel Kroc | Ethel Kroc starts off as a supportive but weary partner, tired of sacrificing her own desires for Ray's ambitions. As the story progresses, she becomes more conflicted and emotionally vulnerable, expressing frustration and resentment towards Ray's constant pursuit of new ventures. Ultimately, Ethel confronts Ray about the sacrifices required for his vision, leading to a moment of clarity and understanding in their relationship. | The character arc for Ethel Kroc is well-developed, showcasing her internal struggles and growth throughout the story. However, there could be more opportunities to explore her individual desires and motivations outside of her relationship with Ray. Additionally, her emotional outbursts could be further explored to provide deeper insight into her character. | To improve the character arc for Ethel Kroc, consider adding scenes that delve into her personal aspirations and dreams, separate from her relationship with Ray. This will add depth to her character and make her more relatable to the audience. Additionally, explore her emotional outbursts in more detail to showcase the complexity of her feelings and motivations. |
Dick Mcdonald | Dick McDonald's character arc in the screenplay begins with him as a proud and innovative individual, but as the story progresses, he becomes torn between his dream of expanding the business and the fear of repeating past mistakes. He ultimately faces the harsh reality of losing control of his business to corporate takeover, leading to a sense of resignation and sadness as he comes to terms with the situation. | The character arc for Dick McDonald is well-developed, showcasing his evolution from a proud and innovative businessman to a resigned and heartbroken individual. However, there could be more emphasis on his internal struggles and emotional turmoil throughout the story to further deepen his character development. | To improve the character arc for Dick McDonald, consider incorporating more scenes that delve into his internal conflicts and emotional journey as he grapples with the loss of control over his business. This could involve exploring his relationships with other characters, such as his brother and Ray Kroc, to add depth and complexity to his character arc. |
Mac Mcdonald | Mac McDonald starts as a supportive and creative partner to his brother Dick, contributing to the success of their business through innovative ideas. As the story progresses, he becomes conflicted by Ray Kroc's aggressive tactics and struggles with maintaining the balance between business growth and integrity. Ultimately, Mac stands firm in his principles and values, leading to a confrontation with Kroc but ultimately reaffirming his commitment to the original vision of McDonald's. | The character arc for Mac McDonald is well-developed, showcasing his evolution from a supportive partner to a principled leader. However, there could be more emphasis on his internal struggles and personal growth throughout the story to make his character arc more impactful. | To improve the character arc for Mac McDonald, consider adding more scenes that delve into his personal struggles and the emotional toll of maintaining integrity in the face of external pressures. This will provide a deeper insight into his character and make his ultimate decision to stand firm in his values more resonant with the audience. |
Joan Smith | Joan Smith starts as a talented and charismatic businesswoman who introduces a groundbreaking idea to reduce costs and improve efficiency. She gains approval from Ray Kroc and is honored by the opportunity. As the story progresses, Joan becomes bolder, more ambitious, and unafraid to take risks in pursuit of greatness. She ultimately achieves success through her confidence, innovation, and forward-thinking approach. | The character arc for Joan Smith is well-developed, showcasing her growth from a talented businesswoman to a bold and ambitious risk-taker. However, there could be more depth added to her emotional journey and internal struggles to make her character more relatable and compelling. | To improve the character arc for Joan Smith, consider adding moments of vulnerability or conflict that challenge her confidence and ambition. This could provide a more nuanced portrayal of her character and create opportunities for growth and development throughout the screenplay. |
Theme | Theme Details | Themee Explanation | ||
---|---|---|---|---|
Pursuit of the American Dream | Ray Kroc's relentless pursuit of success and his belief in the McDonald's franchise as the new American church | The screenplay heavily revolves around Ray Kroc's pursuit of his version of the American Dream. He sees the potential in the McDonald's franchise and is determined to make it a nationwide success, even if it means going against the original owners, the McDonald brothers. | ||
Strengthening Pursuit of the American Dream:
| ||||
Persistence and Determination | Ray Kroc's unwavering persistence in the face of rejection and failure, his determination to make the McDonald's franchise a success | Ray Kroc's persistence and determination are key themes in the screenplay. Despite numerous setbacks and rejections, Kroc remains focused on his goal and never gives up. He embodies the idea that success comes to those who are willing to work hard and never give up. | ||
Entrepreneurship and Business | Ray Kroc's journey from a traveling salesman to the head of a fast food empire, the challenges and successes of running a business | The screenplay explores the world of entrepreneurship and business, showcasing the challenges and successes that come with running a business. Ray Kroc's journey from a traveling salesman to the head of a fast food empire is a testament to the power of entrepreneurship and the importance of a strong business model. | ||
Family and Relationships | Ray Kroc's relationship with his wife Ethel, the McDonald brothers' relationship with each other and their employees | The screenplay also touches on the theme of family and relationships, exploring the dynamics between Ray Kroc and his wife Ethel, as well as the McDonald brothers' relationship with each other and their employees. These relationships add depth and complexity to the story, highlighting the human side of the business world. |
Screenwriting Resources on Themes
Articles
Site | Description |
---|---|
Studio Binder | Movie Themes: Examples of Common Themes for Screenwriters |
Coverfly | Improving your Screenplay's theme |
John August | Writing from Theme |
YouTube Videos
Title | Description |
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Story, Plot, Genre, Theme - Screenwriting Basics | Screenwriting basics - beginner video |
What is theme | Discussion on ways to layer theme into a screenplay. |
Thematic Mistakes You're Making in Your Script | Common Theme mistakes and Philosophical Conflicts |
Goals and Philosophical Conflict | |
---|---|
internal Goals | The protagonist, Ray Kroc, had evolving internal goals throughout the screenplay, such as seeking validation, success, recognition, and control. |
External Goals | Ray Kroc's external goals shifted from making successful sales to expanding his business empire and asserting dominance in the fast-food industry. |
Philosophical Conflict | The overarching philosophical conflict in the screenplay involves the clash between traditional values and innovative thinking, challenging the protagonist's beliefs in success, authenticity, and community. |
Character Development Contribution: The protagonist's evolving internal and external goals reflect his growth as a character, showcasing his desires for success, recognition, and control. The philosophical conflicts he faces challenge his beliefs and values, leading to a transformation in his mindset and actions.
Narrative Structure Contribution: The protagonist's goals and conflicts drive the narrative forward, creating tension, emotional depth, and character development. They shape the plot, conflicts, and resolutions, adding complexity and intrigue to the story.
Thematic Depth Contribution: The goals and conflicts in the screenplay contribute to the thematic depth by exploring themes of ambition, success, authenticity, community, and the balance between tradition and innovation. They highlight the complexities of human desires and motivations, adding layers of meaning and depth to the storytelling.
Screenwriting Resources on Goals and Philosophical Conflict
Articles
Site | Description |
---|---|
Creative Screenwriting | How Important Is A Character’s Goal? |
Studio Binder | What is Conflict in a Story? A Quick Reminder of the Purpose of Conflict |
YouTube Videos
Title | Description |
---|---|
How I Build a Story's Philosophical Conflict | How do you build philosophical conflict into your story? Where do you start? And how do you develop it into your characters and their external actions. Today I’m going to break this all down and make it fully clear in this episode. |
Endings: The Good, the Bad, and the Insanely Great | By Michael Arndt: I put this lecture together in 2006, when I started work at Pixar on Toy Story 3. It looks at how to write an "insanely great" ending, using Star Wars, The Graduate, and Little Miss Sunshine as examples. 90 minutes |
Tips for Writing Effective Character Goals | By Jessica Brody (Save the Cat!): Writing character goals is one of the most important jobs of any novelist. But are your character's goals...mushy? |
Story Content | Character Development | Scene Elements | Audience Engagement | Technical Aspects | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Click for Full Analysis | Tone | Overall | Concept | Plot | Originality | Characters | Character Changes | Internal Goal | External Goal | Conflict | Opposition | High stakes | Story forward | Twist | Emotional Impact | Dialogue | Engagement | Pacing | Formatting | Structure | |
1 - Ray Kroc's Failed Pitch for His Mixing Machine | Persuasive, Confident, Disappointed | 8 | 8 | 7 | 9 | 9 | 6 | 8 | 7 | 8 | 7 | 7 | 8 | 7 | 6 | 9 | 9 | 8 | 8 | 8 | |
2 - The Frustrating Sales Call at Ed's Drive-In | Exasperated, Humorous, Frustrated | 8 | 8 | 7 | 7 | 8 | 6 | 8 | 7 | 7 | 8 | 5 | 7 | 7 | 6 | 7 | 9 | 9 | 8 | 8 | |
3 - Ray Kroc's Tense Phone Call and Motivational Record | Reflective, Resigned, Motivational | 8 | 9 | 7 | 9 | 9 | 6 | 8 | 7 | 4 | 7 | 3 | 5 | 7 | 7 | 7 | 9 | 8 | 8 | 8 | |
4 - Ray Kroc's Persistent Sales Pitch and a Glimmer of Hope | Frustration, Disappointment, Resignation | 8 | 7 | 8 | 9 | 7 | 6 | 8 | 7 | 7 | 7 | 6 | 8 | 7 | 6 | 8 | 9 | 8 | 8 | 8 | |
5 - Miscommunication and Changes: A Call to Merriman's Drive-In | Frustration, Businesslike, Fast-paced | 8 | 7 | 8 | 9 | 7 | 7 | 8 | 7 | 8 | 8 | 7 | 9 | 7 | 6 | 9 | 9 | 9 | 8 | 8 | |
6 - Disappointment on Route 66 | Hopeful, Curious, Intrigued | 8 | 8 | 7 | 9 | 7 | 5 | 8 | 7 | 4 | 7 | 5 | 8 | 7 | 6 | 6 | 9 | 8 | 8 | 8 | |
7 - Ray Kroc's First Bite: A Taste of McDonald's | Curious, Wholesome, Intrigued, Friendly | 8 | 8 | 7 | 9 | 8 | 6 | 8 | 7 | 5 | 6 | 6 | 8 | 7 | 6 | 7 | 9 | 8 | 8 | 8 | |
8 - Ray Kroc's Introduction to the McDonald's Kitchen | Intriguing, Informative, Engaging | 9 | 9 | 8 | 9 | 8 | 6 | 8 | 7 | 5 | 7 | 6 | 8 | 7 | 7 | 7 | 9 | 9 | 8 | 8 | |
9 - The Innovative Journey of the McDonald Brothers: From Depression to Drive-in Revolution | Reflective, Informative, Nostalgic | 9 | 9 | 8 | 9 | 8 | 7 | 8 | 9 | 6 | 8 | 5 | 8 | 7 | 7 | 9 | 9 | 9 | 8 | 8 | |
10 - Planning the Perfect Fast-Food Layout and a Disastrous Grand Opening | Humorous, Reflective, Disastrous | 8 | 9 | 7 | 9 | 8 | 7 | 8 | 7 | 6 | 8 | 6 | 8 | 7 | 6 | 7 | 9 | 8 | 8 | 8 | |
11 - The Beginning of a Business Partnership: McDonald's and Kroc | Inspiring, Passionate, Reflective | 9 | 9 | 8 | 8 | 9 | 7 | 8 | 9 | 7 | 8 | 8 | 9 | 8 | 8 | 9 | 9 | 9 | 9 | 9 | |
12 - Franchise Failures and Quality Control Concerns | Serious, Defensive, Resolute | 8 | 8 | 8 | 8 | 9 | 6 | 8 | 7 | 8 | 8 | 8 | 9 | 7 | 7 | 9 | 9 | 9 | 8 | 8 | |
13 - Ray Kroc's Fateful Encounter with the Golden Arches | Fascination, Pride, Magic | 9 | 9 | 8 | 9 | 8 | 4 | 8 | 7 | 3 | 6 | 4 | 7 | 7 | 7 | 7 | 9 | 9 | 8 | 8 | |
14 - Unrealized Dreams: A Tale of Ambition and Resentment | Tension, Resentment, Defensiveness | 8 | 8 | 7 | 8 | 9 | 8 | 8 | 7 | 9 | 8 | 8 | 7 | 7 | 9 | 8 | 9 | 8 | 8 | 8 | |
15 - Kroc's Determined Pursuit to Convince the McDonald Brothers | Reflective, Introspective, Inspirational | 8 | 9 | 7 | 9 | 8 | 6 | 8 | 7 | 7 | 8 | 7 | 8 | 7 | 7 | 9 | 9 | 8 | 8 | 8 | |
16 - Ray Kroc's Vision for McDonald's: A New American Church | Reflective, Inspirational, Contemplative | 9 | 9 | 8 | 8 | 9 | 7 | 8 | 7 | 6 | 8 | 7 | 8 | 7 | 8 | 8 | 9 | 8 | 8 | 8 | |
17 - Crafting a Franchise: From Contract to Construction | Tempted, Torn, Anxious, Proud | 8 | 9 | 8 | 9 | 7 | 7 | 8 | 7 | 7 | 8 | 8 | 9 | 7 | 7 | 8 | 9 | 9 | 8 | 8 | |
18 - Kroc's Loan Hunt and Frustrations with Architectural Delays | Defeated, Embarrassed, Compassionate, Irritated | 8 | 8 | 7 | 8 | 8 | 5 | 8 | 7 | 6 | 8 | 6 | 7 | 7 | 7 | 7 | 9 | 9 | 8 | 8 | |
19 - Tension Over Coca-Cola Sponsorship | Tense, Serious, Argumentative | 8 | 8 | 8 | 8 | 9 | 7 | 8 | 7 | 9 | 8 | 8 | 9 | 7 | 7 | 9 | 9 | 8 | 8 | 8 | |
20 - Ray Kroc's Inspection and Investor Hunt: A Day at McDonald's and the Country Club | Determined, Emotional, Reflective | 8 | 7 | 8 | 9 | 9 | 8 | 8 | 7 | 6 | 7 | 7 | 8 | 7 | 9 | 8 | 9 | 9 | 8 | 8 | |
21 - Tense Confrontation at McDonald's | Confrontational, Critical, Humorous | 8 | 8 | 7 | 8 | 8 | 6 | 8 | 7 | 8 | 8 | 7 | 8 | 7 | 6 | 9 | 8 | 8 | 9 | 9 | |
22 - Cancelled Membership and Unsettling Observations | Tension, Conflict, Emotional | 8 | 7 | 8 | 8 | 9 | 8 | 8 | 7 | 9 | 7 | 8 | 8 | 7 | 9 | 7 | 9 | 8 | 8 | 8 | |
23 - Ray Kroc Partners with the Rosenblatts to Open a Successful McDonald's | Intrigued, Hopeful, Admiration, Jealousy | 9 | 9 | 8 | 8 | 9 | 7 | 8 | 7 | 6 | 7 | 7 | 9 | 7 | 8 | 7 | 9 | 8 | 8 | 8 | |
24 - Ray Kroc's Enthusiasm Meets Skepticism and Sparks a Recruiting Montage | Tense, Edgy, Reflective, Hopeful | 8 | 8 | 7 | 9 | 8 | 6 | 8 | 7 | 7 | 8 | 7 | 8 | 7 | 7 | 7 | 9 | 8 | 8 | 8 | |
25 - A Warm Welcome and a Bloody Steak: Ray Kroc's Business Trip to Minneapolis | Charming, Flirtatious, Light-hearted | 8 | 8 | 7 | 9 | 9 | 6 | 8 | 7 | 4 | 6 | 3 | 7 | 7 | 7 | 8 | 9 | 8 | 8 | 8 | |
26 - Ray's Triumphant Flight Home and Frustrating Financial Discussion | Reflective, Tense, Emotional | 8 | 8 | 7 | 9 | 9 | 7 | 8 | 7 | 8 | 8 | 7 | 8 | 7 | 9 | 7 | 9 | 8 | 8 | 8 | |
27 - Unresolved Tensions and a Medical Emergency | Tense, Emotional, Confrontational | 8 | 8 | 9 | 9 | 9 | 7 | 8 | 7 | 9 | 8 | 8 | 9 | 7 | 8 | 8 | 9 | 8 | 8 | 8 | |
28 - Ray Kroc's Internal Conflict: Mortgaging His Home and Considering Inst-A-Mix | Tense, Emotional, Intrigued, Anxious, Relieved, Shaken, Quivering | 8 | 9 | 8 | 9 | 8 | 7 | 8 | 7 | 7 | 7 | 7 | 8 | 7 | 8 | 7 | 9 | 8 | 8 | 8 | |
29 - Ray Kroc's Failed Attempt to Convince McDonald's on Cost-Saving Measures | Serious, Frustrated, Defeated | 8 | 7 | 9 | 9 | 8 | 7 | 8 | 7 | 9 | 8 | 8 | 9 | 7 | 8 | 9 | 9 | 8 | 8 | 8 | |
30 - Ray Kroc's Failed Attempt to Secure a Loan | Tense, Frustrated, Desperate | 8 | 8 | 7 | 8 | 8 | 6 | 8 | 7 | 8 | 8 | 9 | 7 | 7 | 7 | 7 | 9 | 8 | 7 | 8 | |
31 - Ray Kroc's Financial Troubles and Harry Sonneborn's Proposal | Serious, Intense, Informative | 8 | 9 | 8 | 9 | 7 | 8 | 8 | 9 | 6 | 8 | 7 | 9 | 8 | 5 | 7 | 9 | 8 | 8 | 8 | |
32 - Emergence of the Franchise Realty Corporation and Its Impact on the McDonald Brothers | Tense, Confrontational, Defiant | 8 | 8 | 8 | 9 | 8 | 7 | 8 | 7 | 9 | 9 | 8 | 8 | 8 | 7 | 9 | 9 | 9 | 8 | 8 | |
33 - Kroc's Confident Photo Shoot and Inst-A-Mix Approval with a Hint of Jealousy | Confident, Excited, Playful | 8 | 8 | 7 | 9 | 8 | 6 | 8 | 7 | 6 | 7 | 6 | 8 | 7 | 6 | 7 | 9 | 9 | 8 | 8 | |
34 - Ray Kroc's Contemplation and Ambition | Intrigued, Reflective, Ambitious | 8 | 8 | 7 | 8 | 9 | 6 | 8 | 7 | 6 | 7 | 6 | 8 | 7 | 7 | 8 | 9 | 8 | 8 | 9 | |
35 - Confrontation over Inst-A-Mix: Kroc and McDonald's Conflict | Defiant, Confrontational, Assertive | 8 | 8 | 9 | 8 | 8 | 7 | 8 | 7 | 9 | 9 | 8 | 9 | 8 | 8 | 9 | 9 | 8 | 7 | 8 | |
36 - Kroc's Betrayal and the Breaking Point | Tense, Confrontational, Emotional | 9 | 8 | 9 | 8 | 9 | 8 | 8 | 7 | 9 | 9 | 9 | 9 | 8 | 9 | 9 | 9 | 9 | 8 | 8 | |
37 - Mac's Hospital Visit and Ray Kroc's Unexpected Offer | Tense, Confrontational, Serious | 8 | 8 | 8 | 9 | 9 | 7 | 8 | 7 | 9 | 8 | 9 | 9 | 8 | 8 | 8 | 9 | 9 | 8 | 8 | |
38 - The Unbeatable Kroc and the Brother's Defeat | Somber, Intense, Resigned | 8 | 8 | 8 | 9 | 8 | 7 | 8 | 7 | 9 | 8 | 9 | 9 | 8 | 9 | 9 | 9 | 8 | 8 | 8 | |
39 - Kroc Reveals His Purchase of the McDonald's Name | Intense, Reflective, Confrontational | 9 | 9 | 8 | 8 | 9 | 7 | 8 | 7 | 9 | 8 | 9 | 9 | 8 | 8 | 10 | 9 | 9 | 9 | 9 | |
40 - The Name Change: A Power Play in the Fast Food Industry | Heartbreaking, Dramatic, Defiant | 8 | 8 | 8 | 8 | 7 | 7 | 8 | 9 | 9 | 8 | 9 | 9 | 7 | 8 | 7 | 9 | 8 | 8 | 8 | |
41 - Ray Kroc's Reflection on Success | Reflective, Regretful, Nostalgic | 8 | 8 | 7 | 9 | 8 | 6 | 8 | 7 | 3 | 6 | 4 | 6 | 7 | 7 | 9 | 9 | 9 | 8 | 8 | |
42 - A Content and Affectionate Ride Home | Reflective, Regretful, Resigned | 8 | 8 | 7 | 8 | 8 | 7 | 8 | 7 | 5 | 6 | 6 | 6 | 6 | 8 | 7 | 7 | 7 | 8 | 8 |
Summary of Scene Level Analysis
Here are some things that came out of the scene level analysis.
This is a summary of the strengths, weaknesses, and suggestions found in each scene. Some things might appear in both strengths and weaknesses based on the variety of your scenes.
For summary of each criteria click in the top row on the criteria.
Scene Strengths
- Compelling character dynamics
- Intense conflict
- Sharp dialogue
- Emotional depth
- Innovative concept introduction
Scene Weaknesses
- Limited character development
- Lack of resolution in the scene
- Limited emotional impact
- Lack of overt conflict
- Heavy reliance on dialogue
Suggestions
- Focus on developing secondary characters for greater depth and richness
- Increase the level of external conflict to heighten tension and stakes
- Consider ways to incorporate more physical action to vary the pacing
- Work to ensure dialogue is impactful, avoiding cliches and repetition
- When crafting resolutions, aim for development and growth of characters, tying up loose ends in a satisfying way
- Physical environment: The physical environment in the screenplay is primarily set in various drive-in restaurants, motel rooms, and offices, showcasing the post-war America of the 1950s. The settings range from bustling kitchens to quiet motel rooms, creating a contrast between the fast-paced food industry and the introspective moments of the characters. The open road of Route 66 and the small town of San Bernardino are also depicted, highlighting the simplicity and charm of the time period.
- Culture: The cultural elements in the screenplay revolve around the emerging fast-food industry, rock-and-roll music, and youthful rebellion. The drive-in restaurants and carhops on roller skates create a nostalgic atmosphere, while the rowdy teenage customers add a layer of chaos and excitement. The cultural element of listening to motivational records adds a sense of self-improvement and determination to the atmosphere.
- Society: The societal structure in the screenplay is depicted through the interactions between salesmen, business owners, and employees. The dynamics of business and sales in the era are showcased, highlighting the power dynamics and challenges faced by the characters. The societal structure of a family-owned business and the clash of values between commercialism and brand identity are also explored.
- Technology: The technological aspect of the screenplay is showcased through the Multimixer machine, which adds a layer of innovation and advancement to the atmosphere of the scenes. The use of pay phones, U.S. road maps, and self-service windows at restaurants emphasize the modernity and speed of the food production process.
- Characters influence: The unique physical environment, culture, society, and technology shape the characters' experiences and actions by providing a backdrop for their personal and professional journeys. The characters navigate through the fast-paced food industry, facing challenges and making decisions that impact their lives and the lives of those around them.
- Narrative contribution: The world elements contribute to the narrative of the screenplay by providing a rich and detailed setting for the characters' stories to unfold. The drive-in restaurants and the emerging fast-food industry serve as the main stage for the characters' interactions and business dealings, while the motel rooms and offices provide a glimpse into their personal lives.
- Thematic depth contribution: The world elements contribute to the thematic depth of the screenplay by highlighting the themes of ambition, innovation, and the American Dream. The contrast between the simplicity of the past and the modernity of the present is also explored, showcasing the characters' struggles to balance tradition and progress in their personal and professional lives.
Voice Analysis | |
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Summary: | The writer's unique voice is characterized by a lively mix of humor, nostalgia, and keen observations. |
Voice Contribution | The writer's voice contributes to the script by adding a sense of wit, authenticity, and emotional depth to the narrative. |
Best Representation Scene | 33 - Kroc's Confident Photo Shoot and Inst-A-Mix Approval with a Hint of Jealousy |
Best Scene Explanation | This scene is the best representation of the writer's voice because it effectively captures the blend of humor, nostalgia, and emotional depth that characterizes the screenplay. The lighthearted banter between Kroc, Rollie, and Joan adds a touch of humor, while the underlying tension and jealousy hint at the complexities of their relationships. Additionally, the scene's nostalgic atmosphere, evoked by the photo shoot and the discussion of the restaurant's history, resonates with the overall theme of the film. |
Top Correlations and patterns found in the scenes:
Pattern | Explanation |
---|---|
Tone and Emotional Impact | There is a strong correlation between the scene's tone and emotional impact. Scenes with a tone of frustration, disappointment, resignation, and seriousness tend to have a higher emotional impact. Scenes with a humorous or motivational tone have a lower emotional impact. |
Tone and Dialogue | There is a moderate correlation between the scene's tone and the quality of dialogue. Scenes with a reflective, frustrated, hopeful, or inspiring tone tend to have better dialogue. Scenes with a humorous or businesslike tone have lower quality dialogue. |
Character Changes and Scene Grade | There is a moderate correlation between character changes within a scene and the overall scene grade. Scenes with character changes tend to have higher scene grades. Scenes without character changes tend to have lower scene grades. |
Conflict and Emotional Impact | There is a moderate correlation between conflict within a scene and the emotional impact of the scene. Scenes with high conflict tend to have a higher emotional impact. Scenes with low conflict tend to have a lower emotional impact. |
Plot and Scene Grade | There is a weak correlation between the plot of a scene and the overall scene grade. Scenes with a strong plot tend to have slightly higher scene grades. However, there are many exceptions to this trend. |
Writer's Craft Overall Analysis
The screenplay showcases the writer's ability to create engaging dialogue, build tension, and establish character motivations. The scenes effectively balance humor, tension, and character development, setting up future conflicts and resolutions in the story. The writer demonstrates a strong understanding of screenwriting craft, with vivid descriptions and well-paced scenes.
Key Improvement Areas
Suggestions
Type | Suggestion | Rationale |
---|---|---|
Book | Save the Cat by Blake Snyder | This book provides valuable insights into structuring and pacing in screenwriting, which can help improve the overall flow and impact of the narrative. |
Exercise | Practice writing a beat sheet for your screenplayPractice In SceneProv | Creating a beat sheet can help you visualize the structure and pacing of your story, ensuring a smoother flow between scenes and a more engaging narrative. |
Screenplay | Study the screenplay for 'The Social Network' by Aaron Sorkin | This screenplay is known for its sharp dialogue, character dynamics, and pacing, which can inspire the writer to further develop their craft in these areas. |
Here are different Tropes found in the screenplay
Trope | Trope Details | Trope Explanation |
---|---|---|
The American Dream | The protagonist, Ray Kroc, pursues his dream of expanding a small restaurant into a nationwide franchise, embodying the idea of rags to riches and the belief in the limitless opportunities available in America. | This trope is common in many American stories, such as the film 'The Pursuit of Happyness' where a struggling father fights against the odds to achieve success and prosperity. |
The Self-Made Man | Ray Kroc is portrayed as a self-made man, starting from humble beginnings as a traveling salesman and building a fast-food empire through hard work, determination, and a strong belief in his vision. | This trope is often seen in stories about entrepreneurs and business leaders, such as the film 'Steve Jobs' where the protagonist is depicted as a visionary and a self-made man. |
The Tragic Hero | Ray Kroc's tragic flaw, his obsession with success and expansion, ultimately leads to his downfall and the loss of his personal relationships, including his marriage to Ethel. | This trope is common in classical literature, such as the story of Macbeth, where the protagonist's tragic flaw leads to their downfall. |
The Power of Positive Thinking | Ray Kroc listens to motivational records and believes in the power of positive thinking, using it to drive his success and overcome obstacles. | This trope is often seen in stories about entrepreneurs and self-help gurus, such as the film 'The Secret' where the power of positive thinking is used to manifest success and happiness. |
The Reluctant Hero | Ethel, Ray Kroc's wife, is initially supportive of his dream but eventually becomes tired and frustrated with the constant upheaval and uncertainty, becoming a reluctant hero who ultimately supports her husband's vision. | This trope is common in stories about entrepreneurs and visionaries, such as the film 'The Social Network' where the protagonist's girlfriend is initially supportive but eventually becomes disillusioned with his obsession with success. |
The Mentor | Harry Sonneborn, a businessman from The Tastee-Freez Corporation, becomes a mentor to Ray Kroc, helping him to see the potential in the real estate business and providing guidance and support in his quest for success. | This trope is common in stories about entrepreneurs and visionaries, such as the film 'The Pursuit of Happyness' where the protagonist is mentored by a successful businessman who helps him to achieve his dreams. |
The Rival | The McDonald brothers, Dick and Mac, become rivals to Ray Kroc, as he seeks to expand the franchise and they resist his efforts to change their successful business model. | This trope is common in stories about entrepreneurs and visionaries, such as the film 'Jobs' where the protagonist faces competition from other tech companies and visionaries. |
The Quest | Ray Kroc's quest for success and expansion becomes an all-consuming journey, leading him to make personal sacrifices and face challenges along the way. | This trope is common in stories about entrepreneurs and visionaries, such as the film 'The Pursuit of Happyness' where the protagonist's quest for success becomes a journey of self-discovery and personal growth. |
The Transformation | Ray Kroc undergoes a transformation, from a traveling salesman to a successful businessman, as he pursues his dream of expanding the McDonald's franchise. | This trope is common in stories about entrepreneurs and visionaries, such as the film 'The Social Network' where the protagonist undergoes a transformation from a college student to a successful tech entrepreneur. |
Memorable lines in the script:
Scene Number | Line |
---|---|
1 | Ray Kroc: Increase supply, demand will follow. Chicken and the egg. |
41 | Ray Kroc: Persistence and determination alone are all-powerful. |
15 | Ray Kroc: This place you’ve created, it’s not a restaurant. It’s not even a place. It’s an idea. |
9 | Mac McDonald: We decide to tear down the kitchen. Rebuild. Reconfigure. Rethink the whole dang thing. |
34 | Joan Smith: You don’t build a restaurant empire acting like a timid little mouse. |
Some Loglines to consider:
A struggling salesman seizes the opportunity to franchise a revolutionary burger stand, transforming himself into a ruthless tycoon and forever changing the face of fast food. |
The untold story of Ray Kroc, the man who built a billion-dollar empire on the backs of two brothers and their innovative fast-food system. |
A biopic that explores the dark side of the American Dream, as ambition and greed collide in the cutthroat world of fast food. |
The rise and fall of a partnership, as the McDonald brothers watch their dream become corrupted by the relentless ambition of Ray Kroc. |
A historical drama that delves into the ethical complexities of business, questioning the true meaning of success and the price of achieving it. |
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Explanation: The Founder is a compelling screenplay with a strong character arc, historical context, and dialogue. However, it could benefit from further development of Ethel Kroc's character, deeper exploration of ethical themes, and a more nuanced ending. The screenplay's strengths make it a worthwhile consideration for production, but addressing the areas of improvement would elevate it to a higher level.