SCENES

# PG SLUGLINE

INT. ED’S DRIVE-IN - KITCHEN - DAY The kitchen of a drive-in restaurant outside St. Louis. It’s 1954. Traveling salesman RAY KROC (52) stands before a sample MIXING MACHINE, making his pitch to the OWNER. RAY KROC

EXT. ED’S DRIVE-IN - PARKING LOT - SHORT TIME LATER Kroc lugs the heavy Mulitmixer back to his car. He lifts it into the trunk, wincing from his bad back. INT. KROC’S CAR - MOMENTS LATER Kroc sits in his car checking his APPOINTMENT BOOK. His next

INT. MOTEL ROOM - NIGHT ANGLE ON the pants drying on the shower’s curtain rod. RAY KROC (O.S.) It’s going great. CUT TO: the NEXT ROOM. Kroc sitting on the bed, on the phone.

INT. JOE’S DRIVE-IN - KITCHEN - NEXT DAY The kitchen of another drive-in, Kroc pitching to the OWNER. The scene is virtually identical to the previous day’s. RAY KROC Increase supply, demand will

EXT. MERRIMAN’S DRIVE-IN - SHORT TIME LATER-- Kroc pours a few nickels into the pay phone, dials a number off his wrist. YOUNG EMPLOYEE (O.S.) Hello?

EXT. MERRIMAN’S DRIVE-IN - MOMENTS LATER Kroc stands over a U.S. ROAD MAP on the hood of his car. He unfolds it, opening the map westward. (Note: This part of the map is not well-worn like the Midwest; it’s virgin territory for Kroc.)

EXT. MCDONALD’S - SHORT TIME LATER Kroc at the front of the line. He checks his watch. 1:23. CASHIER (O.S.) Welcome to McDonald’s, may I take your order?

INT. KITCHEN - SHORT TIME LATER A bustling kitchen, organized as a series of stations. 14. MAC MCDONALD (O.S.) Speed...

INT. STEAKHOUSE - EVENING Kroc sits across from the brothers in a corner booth, rib eye steaks in front of all three. 18. MAC MCDONALD

EXT. TENNIS COURT - DAY (FLASHBACK) A TENNIS COURT, somewhere in San Bernardino. Mac watches as Dick carefully draws a KITCHEN OUTLINE on it with a stick. MAC MCDONALD (V.O.) We bring in a bunch of employees,

INT. MCDONALD’S - DAY (FLASHBACK) Dick at the service window, looking at a YOUNG KID. His nose barely clears the counter. DICK MCDONALD (V.O.) I tell him we’re closed.

INT. MCDONALD’S - BACK OFFICE - SHORT TIME LATER Kroc and the brothers stand before a U.S. MAP. DICK MCDONALD Five. ANGLE ON map. Five PUSH PINS are stuck in it, clustered

Kroc’s eye goes to something else on the wall... a BLUEPRINT. The building has towering arches on each side. RAY KROC What’s that? DICK MCDONALD

EXT. KROC’S HOUSE (DES PLAINES, IL) - DAY A modest home in the Chicago suburbs. Kroc pulls up in his car. 31. INT. KITCHEN - CONTINUOUS

EXT. MOVIE THEATER - SHORT TIME LATER Kroc steps to the ticket window. RAY KROC One ticket, please. The marquees reads MAGNIFICENT OBSESSION.

INT. BACK OFFICE - MOMENTS LATER Kroc stands before the brothers. RAY KROC That drive back home on 66, I passed through a lot of towns. A

INT. BACK OFFICE - MOMENTS LATER The brothers, alone in the office. DICK MCDONALD (tempted, torn) I don’t know...

EXT. MIDWAY SAVINGS & LOAN - MOMENTS LATER Kroc exits the bank in defeat. INT. ILLINOIS FIRST FEDERAL - LATER Kroc sits across from another LOAN OFFICER, watching as he looks over the prospectus.

EXT. CONSTRUCTION SITE - ANOTHER DAY ANGLE ON a sign: COMING SOON - MCDONALD’S FAMOUS HAMBURGERS! A hard-hatted Kroc stands in a dirt lot, watching SURVEYORS outline a building foundation. He heads over to one of the surveyors, pointing to some detail--

INT. MCDONALD’S (DES PLAINES) - DAY (MONTHS LATER) The brand-new Des Plaines McDonald’s, up and running. TRACKING SHOT, high-energy, as Kroc moves through the KITCHEN barking out orders to his charges. It’s a bit militaristic in vibe, echoing Dick’s Hitler reference:

EXT. MCDONALD’S (SCHAUMBURG) - DAY Kroc pulls into the parking lot of Jack Horford’s brand-new Schaumburg McDonald’s. There’s a line out front, not spectacular but solid. He parks, heads toward the restaurant. He slows, noticing

INT. KROC’S HOUSE - BEDROOM - NIGHT Ethel is getting dressed, putting on jewelry and makeup. Ray enters, home from work. ETHEL KROC Hurry up and get changed. Dinner’s

INT. HALLWAY - CONTINUOUS The salesman heading down the hall toward the elevator. RAY KROC (O.S.) Wait! The salesman slows, turns. Standing there is Kroc, looking

INT. KROC’S HOUSE - BEDROOM - THAT NIGHT Kroc is getting undressed for bed, buzzing. RAY KROC You’ve never seen a pair of dynamos like these two.

INT. EASTERN AIRLINES - DAY A flight in mid-air. Kroc, in a window seat, gazes out at the flat, snow-dusted expanse below. Next to him is Fred Turner, head buried in a McDonald’s operations manual. FLIGHT ATTENDANT (O.S.)

INT. AIRPLANE - DAY (THE FLIGHT HOME) Kroc gazes out the window in a state of dreamy reverie. It’s not hard to tell what (or who) he’s thinking about. INT. KROC’S HOUSE - DAY Kroc enters the house. Ethel is in a living-room chair

EXT. MCDONALD’S (SAN BERNARDINO) - SHORT TIME LATER Dick is accepting a large shipment of cups and plastic ware. He signs, hands the clipboard back to the DELIVERY MAN. EMPLOYEE (O.S.) Mr. McDonald?

INT. KROC’S OFFICE - DAY Kroc sits at his desk. Next to a bottle of Canadian Club is a pile of BILLS AND INVOICES. He picks one up. It’s from ILLINOIS FIRST FEDERAL, stamped PAST DUE. He picks up another one. From CHICAGO GAS & ELECTRIC. He stares at the amount

INT. MOTEL ROOM - NIGHT Kroc is sitting on the bed looking at the Inst-A-Mix ad in “Restaurant Business Monthly”. On the nightstand is a pint of Four Roses bourbon, empty. He dials the phone. 81.

INT. KROC’S OFFICE - DAY Kroc stares at the ever-growing mountain of bills on his desk. His gaze drifts to a letter from ILLINOIS FIRST FEDERAL marked FINAL NOTICE. INT. ILLINOIS FIRST FEDERAL - DAY

EXT. ILLINOIS FIRST FEDERAL - MOMENTS LATER Kroc exits the bank in defeat. He slumps off toward his car. BUSINESSMAN Mr. Kroc. Kroc turns, sees the man approaching. Kroc looks him over.

EXT. MCDONALD’S (SAN BERNARDINO) - MORNING The restaurant, not yet open for the day. A MAILMAN goes over to Dick with a stack of mail. Dick opens a LETTER, troubled by what he sees. INT. KITCHEN - CONTINUOUS

INT. KROC’S OFFICE - ANOTHER DAY Kroc is leaning against his desk, arms folded confidently, a big grin on his face. It’s a slightly weird sight until we hear the click of a camera and realize it’s a PHOTO SHOOT. PHOTOGRAPHER

INT. KROC’S HOUSE - BEDROOM - NIGHT Ethel is asleep in bed, alone. LIVING ROOM - CONTINUOUS Kroc is on the phone, speaking quietly. RAY KROC

INT. KROC’S OFFICE - DAY Kroc, Harry Sonneborn and Fred Turner stand huddled over a map of Texas. HARRY SONNEBORN (re: some city on map)

INT. KROC’S HOUSE - DINING ROOM - NIGHT Kroc and Ethel eat dinner together in edgy silence. All we hear is the sound of knife scraping plate as meat is cut. 98. ETHEL KROC

INT. HOSPITAL ROOM - DAY Mac lies in a hospital bed looking pale and weak. Dick stands by as DR. REEVES talks to Mac. DR. REEVES You’ve been following your eating

INT. HOSPITAL ROOM - DAY Mac and Dick both gazing off gloomily. After a long stretch of silence-- MAC MCDONALD We’ll never beat him.

INT. MEN’S ROOM - MOMENTS LATER Kroc is at the urinal in the law office’s men’s room. He flushes, heads to the sink to wash his hands. The rest room door opens. In walks Dick. He freezes at the sight of Kroc. Kroc smiles amiably at him in the mirror.

EXT. MCDONALD’S (SAN BERNARDINO) - DAY ANGLE ON the McDonald’s sign in front of the restaurant. PAN DOWN TO... Dick and Mac with Kroc’s lawyers, listening like they’re being read their Miranda rights. 109.

EXT. BEVERLY HILLS MANSION - DAY A lavish, gated MANSION. A BLACK LIMOUSINE pulls into the driveway. INT. MANSION - MASTER BEDROOM - CONTINUOUS A tuxedo-clad Ray Kroc stands before a mirror, stack of index

INT. LIMOUSINE - MOMENTS LATER Kroc and Joan Smith (now JOAN KROC) ride in the back of a stretch limo. She’s in a powder-blue gown, draped in diamonds and pearls. LIMO DRIVER

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The Founder

A struggling salesman seizes the opportunity to franchise a revolutionary burger stand, transforming himself into a ruthless tycoon and forever changing the face of fast food.

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Overview

Unique Selling Point

Discover the untold story of Ray Kroc, a charismatic and determined salesman who revolutionized the fast-food industry, in this captivating script that explores the highs and lows of ambition, persistence, and the American Dream. Witness the transformation of a small drive-in restaurant into a global powerhouse, as Kroc navigates the challenges of business negotiations, financial struggles, and personal relationships. With its unique blend of humor, nostalgia, and keen observations, this script offers a fresh take on the familiar theme of corporate power struggles, showcasing the complexities of entrepreneurship, the emotional impact of success, and the human side of a cultural icon. Through its innovative storytelling techniques, distinctive characters, and engaging dialogue, this script is sure to captivate its target audience, offering a compelling and unforgettable journey into the heart of the McDonald's empire.

AI Verdict & Suggestions

This rating is from a single AI engine based on structure, character, tone, and emotional engagement.

Hover over verdict cards for Executive Summaries

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Note: As Neil Gaiman says, “People are usually right about what's wrong, and usually wrong about how to fix it.” Consider the suggestions in this analysis as potential catalysts: adopt what strengthens your vision, and let the rest deepen your understanding of what the story wants to become.

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Story Facts

Genres: Drama, Biography, Comedy, Historical, Romance

Setting: 1950s-1960s, Various locations in the United States, including California, Illinois, and Minnesota

Themes: Pursuit of the American Dream, Persistence and Determination, Entrepreneurship and Business, Family and Relationships

Conflict & Stakes: Ray Kroc's desire to expand the McDonald's franchise versus the McDonald brothers' reluctance to do so, with the future of the fast-food industry at stake.

Mood: Dramatic and thought-provoking

Standout Features:

Unique Hook: The untold story of the creation of a beloved American brand and the complex relationships between its founders.
Plot Twist: Ray Kroc's decision to renegotiate the deal with the McDonald brothers and the resulting conflict.
Distinctive Setting: The 1950s-1960s American fast-food industry and the rise of the McDonald's franchise.

Comparable Scripts: The Social Network, Steve Jobs, The Pursuit of Happyness, Fight Club, There Will Be Blood, Citizen Kane, Glengarry Glen Ross, The Aviator, The Wolf of Wall Street, The Godfather

Script Level Analysis

Writer Exec

This section delivers a top-level assessment of the screenplay’s strengths and weaknesses — covering overall quality (P/C/R/HR), character development, emotional impact, thematic depth, narrative inconsistencies, and the story’s core philosophical conflict. It helps identify what’s resonating, what needs refinement, and how the script aligns with professional standards.

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Overall Score: 8.25

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Story Critique

Big-picture feedback on the story’s clarity, stakes, cohesion, and engagement.

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Characters

Explores the depth, clarity, and arc of the main and supporting characters.

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Emotional Analysis

Breaks down the emotional journey of the audience across the script.

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Goals and Philosophical Conflict

Evaluates character motivations, obstacles, and sources of tension throughout the plot.

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Themes

Analysis of the themes of the screenplay and how well they’re expressed.

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Logic & Inconsistencies

Highlights any contradictions, plot holes, or logic gaps that may confuse viewers.

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Scene Analysis

All of your scenes analyzed individually and compared, so you can zero in on what to improve.

Scene-Level Percentile Chart

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The screenplay has a unique concept and engaging characters, but improvements in plot structure, formatting, and conflict are needed to optimize its potential.

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Key Strengths

Originality_score is very high at 77.41%, indicating a unique and creative concept.
The screenplay has a strong character development focus with high ratings in 'charactersrating' (56.09%) and 'character_changes' (59.09%).
Engagement_score is also high at 73.39%, suggesting the screenplay has the ability to captivate its audience.

Areas for Improvement

Plot_rating is relatively low at 21.74%, so the writer could consider working on the story's structure and progression.
Formatting_score is at 14.52%, suggesting the need to improve the screenplay's formatting and presentation.
Conflict_level is at 23.91%, which implies that the writer could enhance the stakes and tension in the story.

Writer Style

The writer's style appears to be more intuitive, with higher ratings in dialogue, characters, and originality.

Balancing Elements

The writer can work on balancing the plot and character arcs to create a more cohesive story.
Improving formatting and structure will help present the strong character development and original concept more effectively.

Intuition Level

Intuitive

Overall Assessment

The screenplay demonstrates a unique concept with strong character development and engaging potential. With focus on plot structure, formatting, and enhancing conflict, the screenplay can be refined and balanced for greater impact.

How this was done: Each criteria is ranked in comparison to scripts in our Vault (such as The Matrix, Breaking Bad, etc.) This allows you to see where you stand compared to other produced scripts for each criteria.

How scenes compare to the Scripts in our Library

Note: The ratings are the averages of all the scenes.

Title	Grade	Percentile	Before	After
Scene Overall	8.2	23	Erin Brokovich : 8.1	fight Club : 8.3
Scene Concept	8.2	52	Casablanca : 8.1	the 5th element : 8.3
Scene Plot	7.7	23	severance (TV) : 7.6	Erin Brokovich : 7.8
Scene Characters	8.3	38	face/off : 8.2	True Blood : 8.4
Scene Emotional Impact	7.3	20	the 5th element : 7.2	glass Onion Knives Out : 7.4
Scene Conflict Level	7.0	28	Manhattan murder mystery : 6.9	Arsenic and old lace : 7.1
Scene Dialogue	7.9	43	the dark knight rises : 7.8	fight Club : 8.0
Scene Story Forward	8.0	39	Scott pilgrim vs. the world : 7.9	Erin Brokovich : 8.1
Scene Character Changes	6.6	24	Easy A : 6.5	Her : 6.7
Scene High Stakes	6.9	32	the pursuit of happyness : 6.8	Bonnie and Clyde : 7.0
Scene Unpredictability	7.17	19	baby girl : 7.15	Requiem for a dream : 7.18
Scene Internal Goal	8.00	18	Schindler's List : 7.98	the pursuit of happyness : 8.02
Scene External Goal	7.19	44	Ted : 7.18	Mo : 7.21
Scene Originality	8.57	33	500 days of summer : 8.56	Midnight in Paris : 8.58
Scene Engagement	8.93	40	There's something about Mary : 8.92	the boys (TV) : 8.94
Scene Pacing	8.36	66	LA confidential - draft : 8.35	The Trial of the Chicago 7 : 8.37
Scene Formatting	8.02	15	Easy A : 8.01	Requiem for a dream : 8.03
Script Structure	8.10	37	The Wizard of oz : 8.09	Casablanca : 8.11
Script Characters	8.10	67	Casablanca : 8.00	groundhog day : 8.20
Script Premise	7.90	31	Rambo : 7.80	scream : 8.00
Script Structure	7.20	7	Boyz n the hood : 7.10	Requiem for a dream : 7.30
Script Theme	8.60	82	face/off : 8.50	severance (TV) : 8.70
Script Visual Impact	7.90	61	the dark knight rises : 7.80	the black list (TV) : 8.00
Script Emotional Impact	8.10	71	the 5th element : 8.00	Blade Runner : 8.20
Script Conflict	6.60	3	Joker : 6.40	fight Club : 6.80
Script Originality	9.10	98	Silence of the lambs : 9.00	Sorry to bother you : 9.20
Overall Script	8.25	68	The Truman Show : 8.24	the dark knight rises : 8.29

Other Analyses

Writer Exec

This section looks at the extra spark — your story’s voice, style, world, and the moments that really stick. These insights might not change the bones of the script, but they can make it more original, more immersive, and way more memorable. It’s where things get fun, weird, and wonderfully you.

Unique Voice

Assesses the distinctiveness and personality of the writer's voice.

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Writer's Craft

Analyzes the writing to help the writer be aware of their skill and improve.

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Memorable Lines

Spotlights standout dialogue lines with emotional or thematic power.

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Tropes

Highlights common or genre-specific tropes found in the script.

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World Building

Evaluates the depth, consistency, and immersion of the story's world.

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Correlations

Identifies patterns in scene scores.

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Loglines

Presents logline variations based on theme, genre, and hook.

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Unique Voice

Assesses the distinctiveness and personality of the writer's voice.

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Writer's Craft

Analyzes the writing to help the writer be aware of their skill and improve.

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Memorable Lines

Spotlights standout dialogue lines with emotional or thematic power.

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Tropes

Highlights common or genre-specific tropes found in the script.

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World Building

Evaluates the depth, consistency, and immersion of the story's world.

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Correlations

Identifies patterns in scene scores.

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Loglines

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Script•o•Scope

Pass / Consider / Recommend Analysis

Gemini

Screenplay Rating

Executive Summary

The Founder is a compelling screenplay with a strong character arc, historical context, and dialogue. However, it could benefit from further development of Ethel Kroc's character, deeper exploration of ethical themes, and a more nuanced ending. The screenplay's strengths make it a worthwhile consideration for production, but addressing the areas of improvement would elevate it to a higher level.

Strengths

Compelling Character Arc: Ray Kroc's transformation from a struggling salesman to a ruthless tycoon is fascinating and keeps the audience engaged. high ( Scene general )
Historical Context: The screenplay effectively captures the post-war American zeitgeist and the rise of fast-food culture. high ( Scene general )
Strong Dialogue: The screenplay is filled with memorable lines that showcase Ray Kroc's persuasive abilities and entrepreneurial spirit. medium ( Scene 1 Scene 4 Scene 5 Scene 16 )
Detailed World-Building: The inner workings of the McDonald's kitchen and the Speedee System are vividly depicted, creating a sense of authenticity. medium ( Scene 7 Scene 8 Scene 10 )
Effective Use of Symbolism: The Golden Arches are used as a powerful symbol of both the American Dream and Ray Kroc's ambition. medium ( Scene 3 Scene 15 Scene 29 )

Areas of Improvement

Ethel Kroc's Character: Ethel's role could be expanded to provide more insight into her perspective and the impact of Ray's actions on their relationship. high ( Scene general )
Ethical Exploration: The screenplay could delve deeper into the ethical implications of Ray Kroc's business practices and the consequences of his pursuit of success. high ( Scene general )
Pacing in the Second Act: The pacing slows down in the second act, particularly during Ray's conflicts with the McDonald brothers. medium ( Scene 21 Scene 22 )
Franchisee Perspectives: While the Rosenblatts are briefly introduced, exploring the experiences of other franchisees could add depth to the narrative. medium ( Scene 32 Scene 33 Scene 35 )
Ending: The ending feels abrupt and could benefit from a more reflective exploration of Ray Kroc's legacy and the cost of his success. medium ( Scene 41 Scene 42 )

Missing Elements

Internal Conflict: While Ray faces external obstacles, exploring his internal struggles with his conscience and morality could add complexity to his character. high ( Scene general )
Social Commentary: The screenplay could offer a more nuanced commentary on the impact of McDonald's on American society and the fast-food industry's broader implications. medium ( Scene general )

Notable Points

Title: The title 'The Founder' is ironic, highlighting the complex and controversial nature of Ray Kroc's role in the McDonald's story. high ( Scene general )
Visual Storytelling: The screenplay effectively utilizes visual cues, such as the Golden Arches and the U.S. map, to convey key themes and plot points. medium ( Scene 10 Scene 13 Scene 40 )

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Summary

High-level overview

The screenplay follows the journey of Ray Kroc, a persistent and ambitious traveling salesman, as he strives to turn a small burger business into a nationwide franchise. Through various encounters with the McDonald brothers, conflicts over business decisions, personal struggles, and emotional conflicts, Kroc navigates the challenging world of fast food entrepreneurship. The story culminates in Kroc's successful takeover of the McDonald's brand, showcasing his determination, ambition, and the sacrifices made along the way.

Scene by Scene Summaries

Ray Kroc, a 52-year-old traveling salesman, tries to sell a mixing machine to the owner of a drive-in restaurant outside St. Louis in 1954. Kroc uses a positive and enthusiastic tone to make his case, employing a chicken and egg analogy to illustrate the need for his Multimixer. The owner listens thoughtfully but ultimately declines Kroc's offer. The scene ends with Kroc's failed pitch, setting the stage for potential future encounters.
Ray Kroc, a salesman, visits Dee Dee's Drive-In for a sales call and orders food, but faces slow service and a prank by a teenager named Dennis, resulting in Cokes being spilled into his lap. Despite honking for napkins, no one hears him. The scene showcases Kroc's frustration and impatience, while Dennis and his friends are carefree and playful. The scene ends with Kroc waiting for napkins, still sitting in the pool of Coke.
In this scene, Ray Kroc, while staying in a motel room, makes a phone call to his wife Ethel to discuss his business prospects. The conversation is tense and passive-aggressive, showcasing the strain in their relationship. After the call, Ray undresses, pours himself a drink, and listens to a motivational record called 'The Power of the Positive' by Dr. Clarence Floyd Nelson. The scene portrays a mix of frustration, sadness, and loneliness, visually highlighted by Ray's surgery scars and the motivational record. The scene concludes with Ray lying in bed, still listening to the record.
In this scene, Ray Kroc continues his quest to sell Multimixers by visiting Joe's Drive-In and Merriman's Drive-In. Despite facing rejection at Merriman's, Kroc remains hopeful and calls Prince Castle Sales to report an order of six Multimixers from a California drive-in. June Martino, the receptionist, confirms the order, providing Kroc with a much-needed boost. The scene highlights Kroc's persistence, the challenges he faces, and the glimmer of hope that keeps him going.
Ray Kroc, a salesperson from Prince Castle Sales, calls Merriman's Drive-In to inquire about a recent order for Multimixers and speaks with Dick McDonald, one of the owners. The kitchen is busy and efficient in the background, with orders being shouted out. Ray is confused about the order, which was initially for six mixers but changed to eight by Dick. The scene ends with Ray staring at the receiver in disbelief after Dick quickly changes his order and hangs up. The main conflict in this scene is a miscommunication about the number of Multimixers ordered, and the tone is lively and fast-paced.
Ray Kroc, the main character, discovers Route 66 and drives to San Bernardino, expecting a pot of gold but finds a drab town instead. He sees a long line of families waiting at a hamburger stand, which contrasts with his expectations. A woman reassures him that the line moves fast, providing some comfort. The scene ends with Kroc still in line, feeling uncertain about what to do next. The emotional tone of the scene shifts from excitement and possibility to disappointment and uncertainty.
In this scene, Ray Kroc stops by a McDonald's restaurant and orders a hamburger, fries, and a Coca-Cola. Initially confused by the food packaging, he quickly figures it out and enjoys his meal. He meets Mac McDonald, one of the owners, and they exchange business cards. The tone of the scene is light and positive, with a focus on Kroc's introduction to the McDonald's restaurant and its food.
In this scene, Ray Kroc is given a tour of the McDonald's kitchen and is impressed by the assembly line production of hamburgers and fries. Mac and Dick McDonald are focused on perfecting their product, leading to a conflict when Dick criticizes the fries for being too crispy. Ray expresses his desire to learn more about the operation and invites Mac and Dick to dinner, signaling a potential business opportunity.
In this nostalgic and informative scene, Ray Kroc meets with Mac and Dick McDonald at a steakhouse, where the brothers share their past struggles and successes. Starting from their journey from New Hampshire to California during the Great Depression, they opened a hot dog stand and later moved it to San Bernardino. Facing issues with the drive-in model, they decided to focus on their best-selling items, eliminating carhops, dishes, and other unnecessary expenses. This led to their innovative kitchen redesign for faster service, which they excitedly share with Kroc, marking the end of the scene.
In this scene, Mac and Dick plan the layout of their first fast-food restaurant on a tennis court, spending six hours perfecting it. At the grand opening, customers are confused and angry about the new walk-up window system. Mac suggests throwing a grand re-opening to attract more customers, but the event is ruined by a swarm of flies. The scene ends on a hopeful note as a little boy orders food through the service window.
In a flashback scene at a bustling McDonald's restaurant, Dick and Mac McDonald share the story of their restaurant's sudden success after serving a young customer, leading to a long line of customers. The scene then transitions to a motel room where Ray Kroc, a traveling salesman, proposes franchising the business to the brothers. However, the brothers are hesitant due to their previous failed attempt at franchising. The emotional tone is a mix of nostalgia, excitement, and tension, with Ray passionately expressing his desire to franchise the business, while Dick is hesitant. The scene ends with Dick expressing their previous failed attempt at franchising to Ray.
Ray Kroc, Dick McDonald, and Mac McDonald discuss the problems with the existing McDonald's franchises, including quality control issues, filthy kitchens, inconsistent menus, and even a location selling burritos. The brothers reveal that the stress from these failures put Mac in the hospital. Kroc suggests replacing the person in charge, but the brothers decline, wanting to focus on their own restaurant's quality. The scene highlights the conflict between Kroc's expansion goals and the brothers' quality concerns, leaving the issue unresolved.
Ray Kroc, a traveling salesman, discovers the unique 'Golden Arches' design during a visit to Dick and Mac McDonald's office in San Bernardino, California. Fascinated by the architectural element, Kroc learns of a single location in Phoenix, Arizona, featuring this design. Driven by curiosity, he embarks on an impromptu road trip, eventually standing before the glowing arches, forming a giant 'M', experiencing a moment of revelation and admiration.
Ray Kroc, an enthusiastic businessman, returns home eager to share a new restaurant concept with his wife Ethel. However, Ethel, who is tired and longing for a stable retirement, is uninterested. The couple argues, with Ethel expressing her frustration about always supporting Ray's ideas and never having a chance to enjoy their lives. The scene ends with Ethel's outburst and Ray standing in silence, ashamed.
Ray Kroc, a salesperson for Prince Castle Sales, becomes determined to convince the McDonald brothers to franchise their successful restaurant. The scene takes place in various locations including a movie theater, a drive-in kitchen, Midway Airport, and the McDonald's kitchen during the dinner rush. Kroc faces conflicts as the brothers are hesitant and too busy to talk to him on the phone. Despite these setbacks, Kroc finally shows up at their restaurant and tries to persuade them to franchise for their country, ending the scene with a sense of anticipation for their response.
In the back office of the McDonald's restaurant, Ray Kroc presents his vision for the restaurant as a new American church, a place for community and togetherness. He compares the McDonald's arches to crosses and flags, inspiring Mac to ask for a moment to talk with Dick in private. The scene ends with the conflict unresolved, as Mac and Dick discuss Ray's pitch in private.
Dick and Mac McDonald, along with their lawyer, discuss expanding their restaurant business nationwide with Ray Kroc. They draft a detailed contract for the expansion, and a month later, Kroc meets with a loan officer to secure funding for the first franchise in Des Plaines, Illinois, featuring the iconic 'Golden Arches' design. Despite initial hesitation from the loan officer, Kroc successfully convinces them to fund the project, marking a significant step in the growth of the McDonald's brand.
Ray Kroc, eager to secure a loan for the Des Plaines McDonald's construction, faces rejection at Midway Savings & Loan but finds hope at Illinois First Federal. Meanwhile, back at his office, Kroc grows increasingly frustrated with the slow progress of architectural approval from Dick McDonald's end. In San Bernardino, Dick and Mac discuss Kroc's reaction to the delay, ultimately ending with Kroc hanging up on Dick in frustration.
Ray Kroc, while at a construction site for a new McDonald's, receives a letter from the McDonald brothers expressing their disapproval of his idea to have Coca-Cola sponsor menu boards. This leads to a tense phone conversation between Ray and Dick McDonald, with Ray becoming increasingly frustrated and Dick expressing concern about Ray's temper. The scene also shows surveyors and June Martino, with intercuts to the McDonald's kitchen in San Bernardino. The main conflict lies in the disagreement over the sponsorship idea, with the brothers firmly against it.
In this scene, Ray Kroc visits the Des Plaines McDonald's, where he inspects the kitchen, gives orders, and is impressed by an employee named Fred Turner. Later, Kroc takes Ethel to the Rolling Green Country Club for dinner, where he tries to find investors for McDonald's. Although there is a minor conflict when Ethel feels left out, it is quickly resolved when she supports Ray and encourages the club members to hear him out. The scene ends with Ray and Ethel finishing their dinner and Ray continuing his search for investors.
Ray Kroc visits Jack Horford's new McDonald's and is disturbed by the quality of the hamburger he sees there. He confronts Horford and fellow franchise owner Jerry Cullen on the golf course, criticizing their menu items and kitchen conditions. Kroc becomes increasingly agitated as the franchise owners defend their choices and express their lack of interest in running their restaurants beyond an investment. The scene ends with Kroc silently stewing as the franchise owners laugh off his criticisms.
Ray cancels the country club membership, causing tension and tears between him and Ethel. He then goes to a McDonald's, gets sickened, and vomits in the bathroom. The scene concludes with Ray observing a young Bible salesman attempting to sell a Bible to June Martino.
In this scene, Ray Kroc meets salesman Leonard Rosenblatt and is impressed by his background. Kroc invites the Rosenblatts to open a McDonald's, and a few months later, they have successfully launched their own restaurant in Waukegan, IL. Kroc visits and is impressed by the smoothly running kitchen and the Rosenblatts' determination. The scene is optimistic and hopeful, with a subtle tension during the business negotiation that is resolved as Kroc becomes more and more impressed with the Rosenblatts' operation.
Ray Kroc, filled with excitement about the McDonald's brothers' operation, shares his plans with his skeptical wife Ethel, who initially declines to join him. At a VFW hall's potluck dinner, Ray successfully recruits a young couple for the McDonald's franchise, marking the beginning of a recruiting montage. The montage highlights Ray's unyielding determination and drive to expand the franchise.
Ray Kroc and Fred Turner visit a new McDonald's location in Minneapolis, where they are warmly welcomed by the owner, Jim Zien. Later, they all go to a steakhouse where Kroc orders a large, bloody steak and is introduced to Rollie Smith, the owner of the steakhouse. A pianist, Joan Smith, begins to play and Kroc is immediately smitten. It is revealed that she is Rollie's wife. The scene ends with Kroc and Joan singing a duet together at the piano.
Ray Kroc returns home from a successful trip and shares his experiences with his wife, Ethel. However, his mood turns more serious when he meets with June Martino in his office to discuss a financial problem, revealing his dissatisfaction with the current revenue split. The scene ends with Ray looking frustrated, setting up potential future conflict.
Dick McDonald receives a delivery at McDonald's in San Bernardino, but the scene is overshadowed by a tense phone call with Ray Kroc. Kroc wants to renegotiate their deal, seeking a larger cut of the profits, which Dick refuses. This leads to an argument, straining their relationship. Meanwhile, Mac tries to reassure his brother, but soon after, he has a diabetic episode and needs to take glucagon. Dick quickly helps his brother, showcasing his love and concern for him. The scene takes place in three different locations and ends on a somber note.
In this scene, Ray Kroc is confronted by his wife Ethel about mortgaging their home, which adds to his existing personal and professional challenges. He then meets with Rollie and Joan Smith who propose using Inst-A-Mix to save on costs and improve efficiency at McDonald's. Despite the proposal's potential benefits, Kroc is hesitant to commit to the idea, highlighting his internal conflict and uncertainty. The scene ends with Kroc agreeing to consider the proposal, showcasing the unresolved tension and his ongoing struggle to make a decision.
In a tense scene, Ray Kroc, staying in a motel room, calls the McDonald's in San Bernardino to propose using powdered milkshake product Inst-A-Mix to save on electrical costs. Dick McDonald, the owner, dismisses the idea, leading to a heated argument. Ray, growing increasingly frustrated, throws a magazine across the room. The conflict revolves around Ray's desire to introduce cost-saving measures and Dick's commitment to maintaining product quality, with no resolution in sight.
In this tense and stressful scene, Ray Kroc, head of franchising for a fast food company, finds himself in a financial bind as he struggles with a growing pile of bills. He goes to Illinois First Federal bank to ask for an extension on his home-equity loan but is denied by his mortgage officer, Harvey Peltz. A nearby businessman listens in on their conversation, cringing at Kroc's financial situation. Kroc tries to persuade Peltz by talking about his booming business, but Peltz remains unconvinced, stating that Kroc's business success is immaterial to the loan decision. The scene ends with Kroc's financial situation still uncertain, as the bank is unwilling to extend the loan he needs.
Ray Kroc, the owner of a small failing restaurant, meets Harry Sonneborn, a businessman from The Tastee-Freez Corporation, outside a bank. After discussing Kroc's financial troubles, Sonneborn identifies the root of the problem as Kroc's lack of control over the land and real estate. Sonneborn proposes a solution, suggesting that Kroc should be in the real estate business instead of the burger business. Kroc is intrigued and agrees to consider Sonneborn's proposal. The scene ends with Kroc and Sonneborn agreeing to work together to implement Sonneborn's proposal, and Kroc criss-crossing the country by plane shopping for land and presiding over lease signings.
In this tense and confrontational scene, Dick McDonald receives a letter from the mysterious Franchise Realty Corporation, causing concern for him and his brother Mac. June Martino at Prince Castle Sales receives a call from the same corporation, and workmen are seen changing the sign. Ray Kroc, who has a separate office, makes a call to Dick, explaining that the corporation is a separate entity that provides leasing services to franchisees. The scene ends with Kroc asserting his control and authority over the corporation, leaving the McDonald brothers to deal with the consequences.
In this scene, a photo shoot takes place in Kroc's office, where he poses confidently by the expansion map. At McDonald's, Kroc arrives with Inst-A-Mix boxes, surprising Rollie and Joan. Kroc reveals his approval of the Inst-A-Mix idea and plans to roll it out nationally. The tone is optimistic and positive, with a hint of tension and jealousy arising from Rollie's first stirrings of jealousy as Joan looks at Ray with admiration and excitement. The scene ends with Kroc showing Rollie and Joan the cover of Restaurant Business Monthly with him on it, and Rollie showing the first signs of jealousy.
In this scene, Ray Kroc, while on the phone with Joan Smith, discusses the potential for a new restaurant location near a new sports stadium in Bloomington. The conversation highlights Joan's ambitious thinking, which Ray admires. Later, Ray lies in bed next to his wife, Ethel, and begins to touch himself under the covers, reflecting his internal conflict regarding his ambition and personal life. The scene takes place in Ray's house, in the living room and bedroom, at night. The tone is contemplative and introspective, with a focus on Ray's thoughts on ambition and the importance of taking risks.
In this tense scene, Ray Kroc, Harry Sonneborn, and Fred Turner discuss the location for expanding McDonald's in Texas, while June Martino brings Kroc a phone call from Dick McDonald. McDonald confronts Kroc about shipping Inst-A-Mix to their operators without permission, but Kroc refuses to stop, causing a conflict between them. The scene ends with Kroc showing a cocky and defiant attitude towards McDonald.
Ray Kroc drops a bomb on Ethel by expressing his desire for a divorce. Simultaneously, he consults with two lawyers to figure out how to break his contract with the McDonald brothers, aiming for full control of the company. The McDonald brothers discover Ray's deception involving McDonald's Corporation letterhead, confronting him and leading to a heated argument that results in Mac's collapse from stress. The scene is filled with tension, confrontation, and emotional conflicts, with the ambulance siren signaling that the conflict remains unresolved.
In this hospital scene during the day, Mac, looking pale and weak, is visited by Dr. Reeves who discusses his health status, including his eating plan, glucose levels, medication, exercise, and stress. Mac's kidney function is at 50%, down from 18 months ago. The tension rises when Ray Kroc shows up with flowers and a blank check, offering to pay for Mac's medical expenses. Dick is present, supporting Mac, while Ray's sudden appearance brings discomfort to the scene. The scene ends with Ray's offer, leaving Mac and Dick looking surprised and uncomfortable.
In this somber and tense scene, Mac and Dick mournfully accept their defeat against Kroc. The brothers demand $2.7 million and one percent of the company's profits, which Kroc finds outrageous. However, Kroc agrees to their terms, except for leaving out the one percent cut of future corporate earnings from the contract. The scene ends with Mac and Dick sitting alone in the conference room, each holding a check for $1,350,000, indicating that the deal is done.
In the men's room of a law office, Ray Kroc and Dick have a serious conversation about the McDonald's business. Dick questions why Kroc didn't steal their ideas and business model, to which Kroc explains that it wouldn't have succeeded without the McDonald's name. Kroc then reveals that he has bought the McDonald's name for $1.35 million. The scene ends with Kroc throwing an unnerving smile at Dick, who is silenced by Kroc's revelation. Ray Kroc is amiable and confident, while Dick is initially somber and later becomes skeptical and dismissive.
In this heartbreaking scene for Dick and Mac, Kroc's lawyers force the brothers to remove the McDonald's sign from their store and replace it with 'The Big M'. Meanwhile, Kroc is constructing a new McDonald's nearby and gets approached by a young reporter named Will Davis for a profile. The power dynamic between Kroc and the brothers is evident as the brothers are helplessly watching their store's name being dismantled and replaced. The scene ends with Kroc's triumphant agreement to a profile with the reporter and his new McDonald's under construction.
In this scene, 68-year-old Ray Kroc stands in the master bedroom of his lavish Beverly Hills mansion, reflecting on his success with the McDonald's franchise. He recites lines from 'The Power Of The Positive' about persistence and determination, while his wife, Joan Kroc, informs him that the car is outside. Ray looks at an index card that reads 'McDonald's #1' and stares at his reflection, possibly with a flicker of regret. The tone is reflective and nostalgic, with a hint of irony as Ray quotes from 'The Power Of The Positive' and compares himself to 'an over-the-hill 52-year-old milkshake-machine salesman'. The scene ends with Ray tucking the index cards in his pocket and standing up, ready to leave the mansion.
Ray and Joan Kroc ride in a limousine after an event, appearing comfortable and content. Kroc smiles at his wife and responds to the limo driver's question about his comfort. The scene is calm, content, and affectionate, and ends with a fade to black.

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📊 Script Snapshot

8.25

What's Working

Theme 8.6

The screenplay effectively uses the character of Ray Kroc to explore the complexities of ambition and the sacrifices that must be made to achieve succ...

Characters 8.1

The screenplay effectively captures the journey of Ray Kroc, transforming from a traveling salesman to the founder of a fast-food empire. It delves in...

Where to Focus

Conflict 6.6

Certain scenes could be expanded to showcase the emotional consequences of the conflict on the characters' relationships and internal struggles.

Structure 7.2

The pacing becomes slightly拖沓 in the middle section of the screenplay, with a few scenes that could be trimmed or condensed to maintain a tighter na...

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Characters

8.1

The screenplay effectively captures the journey of Ray Kroc, transforming from a traveling salesman to the founder of a...

Analysis: The screenplay effectively captures the journey of Ray Kroc, transforming from a traveling salesman to the founder of a fast-food empire. It delves into his determination, resilience, and ambition while portraying his vulnerabilities and internal conflicts. The depth of characterization extends to other pivotal figures like the McDonald brothers, whose passion for innovation and struggles with expansion are depicted with nuance. However, the screenplay could benefit from further development of secondary characters and a more balanced portrayal of antagonists to enhance the overall narrative impact.

Key Strengths

The screenplay effectively captures the journey of Ray Kroc, transforming from a traveling salesman to the founder of a fast-food empire. It delves into his determination, resilience, and ambition while portraying his vulnerabilities and internal conflicts.

View Complete Analysis

Premise

7.9

The screenplay premise is compelling and sets up a captivating journey of Ray Kroc's relentless pursuit to establish a f...

Analysis: The screenplay premise is compelling and sets up a captivating journey of Ray Kroc's relentless pursuit to establish a fast-food empire. It does a good job of introducing the main characters and their motivations, creating a foundation for an engaging narrative. However, refining some aspects of the premise could enhance its originality and overall intrigue.

Key Strengths

The screenplay does a good job of capturing the ambition and determination of Ray Kroc, making him a compelling protagonist.

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Structure

7.2

The screenplay displays a strong foundation in its structure, effectively establishing the main conflict and character a...

Analysis: The screenplay displays a strong foundation in its structure, effectively establishing the main conflict and character arcs within a clear narrative framework. However, some areas have the potential for improvement in terms of pacing, plot development, and the integration of themes.

Key Strengths

The screenplay effectively utilizes foreshadowing to create a sense of anticipation and build tension towards key plot points.

Areas to Improve

The pacing becomes slightly拖沓 in the middle section of the screenplay, with a few scenes that could be trimmed or condensed to maintain a tighter narrative.

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Theme

8.6

The screenplay's exploration of themes and messages is well-conceived and effectively woven into the narrative. The film...

Analysis: The screenplay's exploration of themes and messages is well-conceived and effectively woven into the narrative. The film delves into the complexities of ambition, sacrifice, and the pursuit of the American Dream. The messages about the importance of innovation, integrity, and the power of belief resonate strongly with the audience. While a few areas could benefit from further refinement, the screenplay successfully conveys its intended themes and messages, leaving a profound impact on the viewer.

Key Strengths

The screenplay effectively uses the character of Ray Kroc to explore the complexities of ambition and the sacrifices that must be made to achieve success. Kroc's journey from a struggling salesman to the founder of McDonald's is a compelling and relatable story that highlights the challenges and rewards of pursuing one's dreams.
The screenplay also delves into the theme of innovation through the characters of the McDonald brothers. Their story of creating a new and efficient system for fast food service is inspiring and highlights the importance of thinking outside the box and taking risks.

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Visual Impact

7.9

The screenplay of "The Founder" effectively employs visual imagery to portray the compelling narrative of Ray Kroc's ris...

Analysis: The screenplay of "The Founder" effectively employs visual imagery to portray the compelling narrative of Ray Kroc's rise in the fast-food industry. The detailed descriptions evoke a strong sense of place and atmosphere, immersing the reader in the pivotal moments and the changing landscapes of the story.

Key Strengths

The screenplay effectively utilizes detailed descriptions to create a strong sense of place and atmosphere. The vivid depiction of the McDonald's restaurant, with its iconic arches and bustling staff, immerses the reader in the heart of the story.

Areas to Improve

The visual imagery in some scenes is lacking in originality, relying on conventional cinematic techniques and predictable compositions. Exploring fresh and innovative visual approaches could elevate the screenplay's visual impact.

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Emotional Impact

8.1

The screenplay effectively capitalizes on the inherent emotional potential of its subject matter and historical events t...

Analysis: The screenplay effectively capitalizes on the inherent emotional potential of its subject matter and historical events to create a compelling and immersive narrative. However, it could benefit from further exploration and refinement of emotional complexities and depths to leave a lasting impact on the audience.

Key Strengths

The screenplay effectively captures the emotional struggles of the characters, particularly their conflicts between personal ambitions and family relationships. The portrayal of these conflicts is deeply moving and authentic, resonating with viewers on a personal level.

Areas to Improve

Some of the supporting characters lack emotional depth and development. Their motivations and conflicts could be further explored to create a more well-rounded and emotionally engaging narrative.

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Conflict

6.6

The screenplay presents a compelling conflict between Ray Kroc's relentless drive for success and the McDonald brothers'...

Analysis: The screenplay presents a compelling conflict between Ray Kroc's relentless drive for success and the McDonald brothers' commitment to their original vision. However, there are opportunities to deepen the conflict, escalate the stakes, and enhance audience engagement.

Key Strengths

The movie successfully establishes a central conflict between Kroc and the McDonald brothers, with their differing ambitions and business philosophies driving the narrative.

Areas to Improve

Certain scenes could be expanded to showcase the emotional consequences of the conflict on the characters' relationships and internal struggles.

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Originality

9.1

The screenplay showcases considerable originality and creativity in its portrayal of Ray Kroc, a charismatic and ambitio...

Analysis: The screenplay showcases considerable originality and creativity in its portrayal of Ray Kroc, a charismatic and ambitious salesman who transforms the fast-food industry. The narrative arc explores themes of ambition, loyalty, and determination in a compelling manner, bringing historical and business elements together in a refreshing and engaging way.

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View Complete Analysis

Screenplay Story Analysis

Story Critique The screenplay for 'The Founder' effectively captures the rise of Ray Kroc and the McDonald's empire, highlighting the ambitious and cutthroat nature of the fast-food industry. The film's strength lies in its compelling characters and its exploration of the themes of ambition, loyalty, and perseverance. However, the plot can feel somewhat formulaic in places, and the pacing could be improved to create a more engaging and cohesive narrative.

Suggestions: To enhance the plot and story of the screenplay, consider introducing more complexity and depth to the characters. Explore their motivations and inner conflicts more thoroughly to make them more relatable and sympathetic. Additionally, vary the pacing of the film by alternating between fast-paced, action-packed scenes and slower, more introspective moments. This will help build tension and keep the audience engaged throughout the film.

Note: This is the overall critique. For scene by scene critique click here

Beginning The beginning of the film effectively establishes Ray Kroc as a driven and ambitious salesman, and his initial interactions with the McDonald brothers are both intriguing and informative. However, the pacing could be tightened to create a more engaging and cohesive opening act. Consider streamlining some of the early scenes and introducing the main conflict sooner to hook the audience from the start.

Suggestions: To improve the beginning of the screenplay, consider introducing the main conflict sooner, either through a more dramatic opening scene or by weaving it into the early interactions between the characters. Additionally, trim unnecessary scenes or dialogue that doesn't contribute to the plot or character development. This will create a more streamlined and engaging opening act.

Middle The middle part of the film effectively explores the challenges and triumphs of Ray Kroc as he expands the McDonald's empire. However, the pacing can feel somewhat slow in places, and some of the subplots feel underdeveloped. Consider tightening the pacing and focusing on the most compelling aspects of the story. Additionally, give more depth to the supporting characters and their relationships with Ray Kroc.

Suggestions: To improve the middle part of the screenplay, consider tightening the pacing by removing unnecessary scenes or dialogue. Additionally, focus on the most compelling aspects of the story and develop the supporting characters more fully. Give them clear motivations and goals, and explore their relationships with Ray Kroc in more depth.

Ending The ending of the film is both satisfying and thought-provoking, providing a fitting conclusion to Ray Kroc's journey. However, the resolution of the conflict could be more impactful and emotionally resonant. Consider exploring the consequences of Ray Kroc's actions in more depth and giving the audience a deeper understanding of his motivations and regrets.

Suggestions: To improve the ending of the screenplay, consider exploring the consequences of Ray Kroc's actions in more depth. Show how his ambition and drive have impacted his personal life and relationships. Additionally, provide a more nuanced and emotionally resonant resolution to the conflict, giving the audience a deeper understanding of Ray Kroc's motivations and regrets.

CharacterInconsistencies

Character Ray Kroc
Description Kroc's eloquent and persuasive sales pitch in the early scenes contrasts with his later portrayal as a ruthless businessman. While character development is expected, the stark shift in his demeanor and vocabulary feels somewhat abrupt.
( Scene 1 Scene 4 )
Character Ethel Kroc
Description Ethel initially expresses fatigue and a desire for stability, but later seems supportive of Ray's ambitions. While this could be interpreted as her trying to maintain the relationship, the change feels slightly inconsistent.
( Scene 14 Scene 19 )

StoryInconsistencies

Description The portrayal of drive-in culture as chaotic and dominated by delinquents seems exaggerated, especially considering the family-oriented atmosphere at McDonald's. This inconsistency raises questions about the overall accuracy of the drive-in depiction.
( Scene 3 Scene 20 )

PlotHoles

Description The businessman overhearing Kroc's financial struggles and then offering help seems convenient and slightly unrealistic. A more organic way for them to connect might strengthen the narrative flow.
( Scene 30 )

DialogueAuthenticity

Description Kroc's initial use of sophisticated language and references like the "chicken and the egg" feels out of place for a traveling salesman in the 1950s. While it establishes his intelligence, it might not be entirely authentic to the time period and his background.
( Scene 1 Scene 4 )

Redundancies

Element Sales pitch scene
( Scene 1 Scene 4 )
Suggestion The repetition of the sales pitch scene with similar dialogue could be streamlined. Perhaps showing Kroc's growing frustration and adapting his approach would be more engaging.
Element Recruitment speeches
( Scene 25 )
Suggestion The montage of Kroc's recruitment speeches, while effectively conveying his message, could be trimmed for conciseness. Selecting a few key moments would maintain the impact without feeling repetitive.

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Ray - Score: 86/100

Role

Protagonist

Personality

MBTI: ENTJ
Enneagram: Three (The Achiever)

Scenes

Strongest: #22
Weakest: #18

Character Analysis Overview

Foundational Definition 9/10

Ambitious salesman with a drive for success.

Complexity And Depth 8/10

Haunted by past failures and driven by unrelenting ambition.

Arc Or Purposeful Stasis 9/10

Kroc's journey embodies transformation through entrepreneurial success and personal moral downfall.

Dialogue And Voice 8/10

Kroc's dialogue is marked by ambition, persuasion, and occasional condescension.

Behavior And Choices 9/10

Kroc's choices often stem from a desire for power and control.

Relationship Dynamics 8/10

Kroc's relationships often reflect his manipulative nature.

Scene Impact 9/10

Kroc's presence frequently escalates tension and conflict.

Role Fulfillment 9/10

Kroc embodies the archetypal businessman who values success at any cost.

Thematic Plot Integration 9/10

Kroc's journey illustrates the complexities of ambition and its costs.

Emotional Resonance 8/10

Elicits admiration while provoking discomfort over moral choices.

Foundational Definition

Score: 9

Ray Kroc is a 52-year-old traveling salesman with dreams of creating a fast-food empire. His foundational traits include ambition, persistence, and a keen understanding of market dynamics. These traits shape his worldview—he believes in the idea of 'Supply and Demand' and is willing to do whatever it takes to ensure success. He values growth and profitability above all else, often at the expense of his personal relationships.

Values And Beliefs: Success, persistence, entrepreneurship, and innovation.

Strengths And Skills: Salesmanship, strategic thinking, persuasive communication.

Suggestions

Further develop his backstory to explain his relentless pursuit of success.
Explore how his past experiences shape his present motivations more deeply.

Follow-up Questions

How did Kroc's early life influence his ambitious nature?
What specific experiences hardened his belief that business is a ruthless game?

Complexity And Depth

Score: 8

Kroc has emotional wounds stemming from years of commercial failure and feeling overlooked, which manifests in a fierce drive to succeed at all costs. His flaws include a lack of empathy and a willingness to manipulate others, particularly the McDonald brothers, for his benefit. This ambition also leads to personal struggles, particularly with his first wife, Ethel.

Character Wound: Fear of failure and being overshadowed.

Character Flaws: Manipulative tendencies, lack of empathy, obsessive behavior.

Suggestions

Show more of his internal conflict when making morally questionable decisions.
Highlight moments of vulnerability that could elicit sympathy from the audience.

Follow-up Questions

How does Kroc justify his manipulative actions to himself?
What moments might reveal his vulnerability that contrasts with his ambition?

Arc Or Purposeful Stasis

Score: 9

Throughout the screenplay, Kroc evolves from a desperate salesman into the powerful founder of a fast-food empire, ultimately compromising his values and relationships in pursuit of wealth. Major turning points include signing the contract with the McDonald brothers and the decision to franchise aggressively, leading to his ultimate triumph but also pushing away those who helped him.

Polarity Changes: Kroc's initial struggles and subsequent rise to power—culminating in the demise of the McDonald brothers' original vision.

Transformation Triggers: Meeting the McDonald brothers and the success of McDonald's locations.

Suggestions

Clarify Kroc's internal struggle between ambition and ethics at pivotal moments.
Create moments that highlight the consequences of his decisions on his relationships.

Follow-up Questions

What moments in the story can illustrate Kroc’s moral decline?
At what point does Kroc realize the cost of his ambition?

Dialogue And Voice

Score: 8

Ray Kroc's speech patterns reflect his sales background—dynamic and energetic, often using persuasive language to appeal to his audience. Kroc’s tone often shifts depending on who he’s speaking to, showcasing a chameleon-like quality that allows him to fit into any conversation, while also revealing a subtle superiority complex when speaking to the McDonald brothers.

Unique Voice: Persuasive, charismatic, often manipulative with a hint of condescension.

Suggestions

Use more varied sentence structures to reflect his emotional fluctuations.
Show variations in tone to deepen character expression in key scenes.

Follow-up Questions

What phrases does Kroc frequently use that could symbolize his corporate mentality?
How does Kroc's language change when he is speaking to allies versus adversaries?

Behavior And Choices

Score: 9

Kroc's behavior is often driven by a need for recognition and control, leading him to make ruthless decisions that shock others. His choice to prioritize profits over the relationship with the McDonald brothers and his wife highlights a disconnect between his external desires and internal needs. The continuous push for expansion often blurs his ethical lines, particularly evident in his manipulation of the brothers and subversion of their brand.

Motivations: To build a fast-food empire and prove his worth.

Desires Vs Needs: Desires wealth and recognition while needing fulfillment and personal connections.

Suggestions

Focus on pivotal decisions that exemplify the consequences of his moral compromises.
Deepen the exploration of decisions that stem from his need for validation.

Follow-up Questions

What specific decision highlights Kroc's ruthless ambition?
How do his daily choices reflect his struggle between ambition and ethical concerns?

Relationship Dynamics

Score: 8

Kroc's interactions with Ethel and the McDonald brothers serve to showcase his manipulative behavior. His marriage deteriorates as his obsession with success takes center stage, paralleling his professional relationships where he frequently undermines others to elevate himself. These dynamics create significant tension, particularly evident in how he takes credit for the McDonald brand and disregards the brothers' contributions.

Suggestions

Show more moments where personal relationships conflict with business motives.
Explore the emotional toll his tactics take on his relationships, especially with Ethel.

Follow-up Questions

How does Kroc's behavior change in the presence of competitors versus close allies?
What scenes can reinforce his belief that relationships are transactional?

Scene Impact

Score: 9

Kroc's actions and decisions often introduce conflict into scenes, particularly in his interactions with the McDonald brothers where each negotiation feels like a battle. His aggressive pushes for expansion and patenting of the name create significant clashes that alter the emotional tone of the scenes they’re in, establishing him as a powerful and often antagonistic force within the screenplay.

Suggestions

Maximize Kroc's confrontational nature in dialogues to maintain tension.
Highlight scenes that showcase his strategic dominance to enhance impact.

Follow-up Questions

What are the key scenes where Kroc's decisions drive the plot forward?
How can he be presented to enhance his role as both protagonist and antagonist?

Role Fulfillment

Score: 9

As the protagonist, Kroc's narrative role involves the pursuit of the American Dream through entrepreneurship. His character embodies both aspiration and the darker sides of capitalism, ultimately presenting a cautionary tale about the moral compromises required to achieve success. Kroc's relationship with the McDonald brothers serves as both a partnership and a rivalry, highlighting the conflicts between vision and betrayal.

Symbolic Role: Represents ambition, the American dream, and also capitalist greed.

Suggestions

Explore further the duality of Kroc's role as a visionary versus a ruthless businessman.
Enhance the symbolic aspects of his character to underline themes of ambition.

Follow-up Questions

What moments underscore Kroc's transformation into the film's antagonist?
How does Kroc's ambition challenge or redefine traditional notions of success?

Thematic Plot Integration

Score: 9

Kroc's personal and professional journey interweaves with themes of ambition, integrity, and the American Dream, showcasing how the desire for success can lead to ethical compromises and personal losses. His tale is a corporate cautionary one, embodying the struggle between advancing progress and losing one's humanity in the pursuit of greatness.

Suggestions

Strengthen thematic resonance by emphasizing Kroc’s internal conflicts.
Incorporate moments where Kroc's decisions affect broader societal views on ambition.

Follow-up Questions

How do Kroc's actions contribute to the overarching message about ambition?
What contrasting characters or elements can enhance Kroc's thematic role?

Emotional Resonance

Score: 8

Kroc evokes a complex emotional response, as his success and charisma draw admiration, while his unscrupulous tactics and moral decay elicit discomfort. The audience's reaction shifts as they witness his rise from an underdog to a morally ambiguous figure, illustrating the thin line between success and ethical compromise.

Emotional Impact: A mix of admiration and discomfort, invoking both respect and frustration.

Suggestions

Highlight scenes where Kroc's ambition leads to painful losses to evoke sympathy.
Deepen the emotional stakes in his relationships to cultivate viewer empathy.

Follow-up Questions

What moments can amplify the audience's emotional conflict regarding Kroc?
How does Kroc's relationship with Ethel enhance the story's emotional depth?

Personality Types

MBTI: entj

Kroc shows traits of extroversion through his persuasive nature, thinking through strategy, decisiveness in action, and leadership.

Confidence: 85%

Suggestions

Utilize Kroc’s ENTJ traits to craft more dynamic leadership scenes.
Explore how his assertiveness can create tension with other characters.

Follow-up Questions

How does Kroc balance his assertive leadership with collaboration?
What moments reveal the interplay between his ambition and interpersonal dynamics?

Enneagram: three (the achiever)

Kroc displays characteristics of an Achiever, motivated by success, efficiency, and image, often at the expense of personal relationships.

Confidence: 80%

Possible Alternative Type: eight (the challenger) (70%)

Suggestions

Enhance the depiction of Kroc's need for validation through his business triumphs.
Show internal conflict that arises when his image begins to falter.

Follow-up Questions

How does Kroc's Enneagram type affect his relationships with peers?
How can his drive for success lead to pivotal moments of failure or conflict?

Key Scenes

Strongest Scene (22)

His confrontation with Dick and Mac in the men's room underscores his ruthless nature and commitment to success.

Why: This scene exemplifies Kroc's transformation into a morally ambiguous character, revealing his darker ambitions while augmenting tension.

Weakest Scene (18)

Kroc's visit to the bank shows his vulnerability and financial strain but lacks the intensity seen in confrontational scenes.

Why: This scene reveals his struggles but fails to showcase his usual assertiveness and charisma, showcasing a different aspect.

Suggestions:

Add more emotional stakes to Kroc's interactions with bank officials.
Highlight his desperation to contrast with his usual confidence.

Dick - Score: 74/100

Role

Antagonist

Personality

MBTI: ISTJ
Enneagram: Type 6 (The Loyalist)

Scenes

Strongest: #30

Character Analysis Overview

Foundational Definition 8/10

Principled co-founder valuing quality and integrity.

Complexity And Depth 7/10

Struggles with modern pressures and potential loss of control.

Arc Or Purposeful Stasis 6/10

Dick’s journey involves navigating the tension between protecting his legacy and dealing with Kroc's business tactics.

Dialogue And Voice 8/10

Dick's dialogue is often direct and assertive, emphasizing his straightforward nature.

Behavior And Choices 7/10

Dick's choices are driven by his values, but his resistance to change leads to conflict with Kroc.

Relationship Dynamics 8/10

Dick's relationship with Kroc is characterized by tension and mistrust, while his bond with Mac reveals loyalty and shared history.

Scene Impact 8/10

Dick often serves as a moral compass, highlighting the discrepancy in values between himself and Kroc.

Role Fulfillment 8/10

As a co-founder, Dick represents the backbone of McDonald's initial vision, contrasting sharply with Kroc's aggressive tactics.

Thematic Plot Integration 7/10

Dick's journey illustrates the tension between innovative growth and preserving founding values.

Emotional Resonance 7/10

Engenders sympathy through earnest struggles against Kroc.

Foundational Definition

Score: 8

Dick McDonald represents the steadfast and principled co-founder of the McDonald's chain. He embodies values of quality control, consistency, and a commitment to maintaining the brand's integrity. Dick's foundational traits include a meticulous attention to detail and a deep-seated belief in the original vision of the restaurant, which is focused on providing a family-friendly atmosphere and high-quality food. These traits make him resistant to change and skeptical of new ideas introduced by Ray Kroc, which he perceives as threats to the company’s core principles.

Values And Beliefs: Quality control, integrity, family-friendly environment.

Strengths And Skills: Attention to detail, operational expertise, ethical judgment.

Suggestions

Develop scenes that explore Dick's backstory to understand his drive for quality.
Show Dick navigating challenges to give depth to his character arc.

Follow-up Questions

What experiences shaped Dick's stringent views on quality?
How might his approach differ if he were under external pressure to change?

Complexity And Depth

Score: 7

Dick struggles with the encroaching demands of modern business as represented by Kroc. He fears losing control over the core values of McDonald's and grapples with feelings of powerlessness as Kroc’s influence grows. This tension highlights his internal conflict between loyalty to the original vision and the need to adapt for survival.

Character Wound: Fear of losing the family business to commercialization.

Character Flaws: Stubbornness, resistance to change.

Suggestions

Create flashbacks that reveal Dick's younger aspirations and how they impact his decisions.
Include interactions that expose his vulnerabilities amid conflicts with Kroc.

Follow-up Questions

How does Dick reconcile his values with the evolving landscape of fast food?
What moments lead him to question his steadfastness?

Arc Or Purposeful Stasis

Score: 6

Initially, Dick shows a willingness to collaborate with Kroc, but as Kroc's tactics become increasingly aggressive, Dick's stubbornness surfaces. His belief in the integrity of McDonald's leads him to oppose Kroc fiercely, culminating in a loss of both control and the name. Dick ultimately faces the reality of his diminishing influence, reflecting on his commitment to McDonald's values despite the personal cost.

Polarity Changes: Initial hope for collaboration shifts to despair over loss of control.

Transformation Triggers: Kroc’s aggressive business practices and eventual ownership of the brand.

Suggestions

Clarify Dick's emotional responses at key turning points to showcase his internal struggle.
Highlight moments of decision-making that illustrate his values versus Kroc’s ambition.

Follow-up Questions

What pivotal events lead Dick to realize the extent of Kroc's intentions?
Is there a moment where Dick contemplates compromising his principles?

Dialogue And Voice

Score: 8

Dick’s speech reflects his ethical standpoint. He speaks with authority when discussing operational procedures and standards, using language that denotes his commitment to quality and care for the McDonald's name. His dialogue serves as a counterpoint to Kroc's more flamboyant and persuasive rhetoric, showcasing his principled stance against the commercialization of their brand.

Unique Voice: Assertive and straightforward; he values clarity and honesty.

Suggestions

Incorporate more moments where Dick’s vulnerabilities shine through his conversations.
Enhance dialogue that illustrates his frustration with Kroc’s tactics to deepen emotional resonance.

Follow-up Questions

How do others perceive Dick's assertive communication style?
What instances lead Dick to soften his approach, if at all?

Behavior And Choices

Score: 7

Dick consistently chooses to prioritize the family business legacy over profit. His cautious approach and refusal to concede to Kroc’s demands illustrate a clash between sustainable values and aggressive growth strategies. Ultimately, Dick's refusal to adapt leads to significant consequences, illustrating the cost of unwavering loyalty to original principles.

Motivations: To maintain the integrity and quality of McDonald's.

Desires Vs Needs: Desires to protect the business versus the need to adapt to new market realities.

Suggestions

Bring in scenes that contrast Dick’s decisions with Kroc’s to amplify their opposing motivations.
Explore scenarios where Dick contemplates change and the subsequent rationale behind his final decisions.

Follow-up Questions

What internal dialogue does Dick have when facing dilemmas about change?
How do his choices reflect his long-term vision for McDonald's?

Relationship Dynamics

Score: 8

His dynamic with Kroc evolves from cautious collaboration to fierce opposition as Kroc asserts control over the McDonald's brand. Dick's relationship with Mac balances this tension, providing emotional support amidst the chaos. Their shared history and business partnership give depth to Dick's character as he navigates the betrayal and loss of their family business.

Suggestions

Add depth to Dick's interactions with Mac to show emotional stakes and unity against Kroc.
Show moments where Dick’s conflicts with Kroc expose his deeper fears regarding their partnership.

Follow-up Questions

How does Dick articulate his feelings towards Kroc at different story points?
In what ways does Mac’s perspective influence Dick’s decisions?

Scene Impact

Score: 8

His presence in scenes often establishes a tone of ethical consideration as he adheres to the company's founding principles. In contrast to the manipulative tactics of Kroc, Dick’s resistance provides a counterbalance that intensifies the dramatic conflict. When he speaks up, he further illuminates the stakes of the business decisions being made.

Suggestions

Create moments where Dick's presence leads to significant turning points in dialogue or action.
Highlight subtle reactions that reflect his internal conflict to enrich scene transitions.

Follow-up Questions

What specific scenes most clearly illustrate Dick’s conflict with Kroc?
How do other characters react to Dick's moral stance in critical moments?

Role Fulfillment

Score: 8

Dick's role serves as a thematic foil to Kroc, embodying the original values of the McDonald's brand. His insistence on quality over profit and his resistance to Kroc’s expansionist tactics frame him as a guardian of the brand's heart. This dynamic plays into the overall narrative of authenticity versus commercialization, ultimately highlighting the loss of the company’s soul in the face of corporate greed.

Symbolic Role: Represents integrity and quality against commercial exploitation.

Suggestions

Further explore Dick's motivations to reinforce his symbolic role against Kroc.
Demonstrate the impact of Dick’s role through other characters' perceptions and responses to him.

Follow-up Questions

How does Dick view the evolution of McDonald’s under Kroc's leadership?
What moments or interactions solidify his role as the voice of reason?

Thematic Plot Integration

Score: 7

His struggle to combat Kroc's commercialization of McDonald's highlights themes of authenticity, loyalty, and the cost of progress. Dick represents a longing for the past, paralleling the broader narrative about the transformation of American businesses under the pressures of expansion and competition.

Suggestions

Strengthen thematic links between Dick’s experiences and broader societal changes occurring during the era.
Create subplots that amplify the theme of preservation versus expansion in Dick’s journey.

Follow-up Questions

What moments showcase the thematic conflict between Dick's integrity and Kroc's ambition?
How do Dick's decisions reflect the larger societal shifts in business culture?

Emotional Resonance

Score: 7

Dick’s dedication to the McDonald’s legacy, coupled with his struggles against Kroc’s tactics, creates a strong emotional arc that resonates with the audience. Viewers often sympathize with his plight, as he represents the fight for integrity in the face of ambition-driven exploitation.

Emotional Impact: Evokes sympathy and tension as he battles against overwhelming odds.

Suggestions

Amplify emotional stakes by delving deeper into Dick’s backstory and personal motivations.
Develop relationships that showcase Dick’s vulnerabilities to deepen audience connection.

Follow-up Questions

What key moments prompt the audience to empathize with Dick most strongly?
How do Dick’s defeats resonate on an emotional level with viewers?

Personality Types

MBTI: istj

Dick showcases traits associated with being methodical, detail-oriented, and committed to tradition, common with ISTJs.

Confidence: 85%

Possible Alternative Type: estj (50%)

Suggestions

Incorporate moments that emphasize Dick's introverted nature as he reflects on his values.
Show how his decisions are influenced by logic rather than emotion.

Follow-up Questions

How do Dick’s behaviors align with typical ISTJ traits in his interactions with Kroc?
Could Dick's reliance on structure signify a deeper fear of the unknown?

Enneagram: type 6 (the loyalist)

Dick’s dedication to the McDonald’s name and commitment to quality resonates well with the core traits of a Type 6.

Confidence: 75%

Possible Alternative Type: type 1 (the reformer) (60%)

Suggestions

Elaborate on Dick's loyalty theme to enrich his relationships with key characters.
Show how his anxieties manifest through his reactions to Kroc’s business strategies.

Follow-up Questions

How do Dick’s actions exemplify loyalty in his interactions with Mac?
What fears drive Dick to resist change, and how might those be explored?

Key Scenes

Strongest Scene (30)

When Dick confronts Kroc about the franchise changes and expresses his determination to maintain McDonald's identity, it showcases his values clearly.

Why: In this scene, Dick’s resolve and pride in McDonald's values resonate strongly, showing the costly conflict between him and Kroc.

Weakest Scene (0)

None

Why: none

Suggestions:

none

Mac - Score: 73/100

Personality

MBTI: ISFJ
Enneagram: Type 1 - The Reformer

Scenes

Strongest: #9
Weakest: #28

Character Analysis Overview

Foundational Definition 8/10

Dedicated founder valuing quality and integrity.

Complexity And Depth 7/10

Struggles with maintaining core principles amid change.

Arc Or Purposeful Stasis 6/10

Resistant to change, eventually overwhelmed.

Dialogue And Voice 7/10

Measured and reflective in speech.

Behavior And Choices 7/10

Pragmatic and idealistic in key decisions.

Relationship Dynamics 8/10

Complex bond with his brother, Dick.

Scene Impact 8/10

Anchors emotional stakes in scenes.

Role Fulfillment 7/10

Represents the voice of reason.

Thematic Plot Integration 8/10

Represents themes of loyalty and integrity.

Emotional Resonance 7/10

Elicits deep empathy amid internal conflict.

Foundational Definition

Score: 8

Mac McDonald is one of the original founders of the McDonald's concept alongside his brother, Dick. He values quality and consistency in their restaurant operations and is deeply connected to the brand's identity that prioritizes family-friendly service over fast-food efficiency. His loyalty to the original McDonald’s ideals shapes his worldview, positioning him as a defender of their vision and business model. Mac’s steadfastness to their principles and his genuine concern for the brand reflect his unwavering commitment to maintaining the integrity of the McDonald’s name. As such, his character stands as a juxtaposition to Ray Kroc's more aggressive business tactics.

Values And Beliefs: Quality control, integrity in business, family-oriented service.

Strengths And Skills: Strong sense of branding, loyalty to original values, good understanding of the food service industry.

Suggestions

Further explore Mac's backstory to reveal how his upbringing influenced his values.
Highlight moments that showcase his leadership skills during initial setbacks.

Follow-up Questions

What past experiences lead Mac to prioritize quality over expansion?
How does his relationship with Dick influence his decisions throughout the screenplay?

Complexity And Depth

Score: 7

Mac demonstrates vulnerability when faced with Kroc's overwhelming business tactics, revealing his internal conflict between traditional values and the fast-paced demands of business. His emotional wounds stem from the fear of losing control over their creation and the potential degradation of their family-oriented approach. This conflict often manifests in his cautious approach to changes within the restaurant, creating a tension between growth and authenticity. Mac's struggle is layered as he grapples with maintaining his brotherhood while opposing Kroc’s aggressive maneuvers, suggesting that loyalty and ambition can clash.

Character Wound: Fear of losing control over McDonald's identity.

Character Flaws: Reluctance to adapt, overly cautious in decision-making.

Suggestions

Include scenes that illustrate his internal conflict when negotiating with Kroc.
Delve into moments from Mac's past that shape his fear of change.

Follow-up Questions

How does Mac's fear of change affect his relationship with Dick?
What specific moments show Mac's struggle between progress and tradition?

Arc Or Purposeful Stasis

Score: 6

Mac's journey is characterized by his steadfast commitment to their founding values until Kroc's relentless push for change compromises his safety net. Although Mac initially stands firm against Kroc, his resistance is chipped away by the pressures of expansion and the lure of profits, culminating in his reluctance to fully confront Kroc about the contract. This ultimately leads to his character's stasis where he relies on Dick for emotional support and potential action, showing a lack of personal growth but also reflecting the tragic consequences of their circumstances.

Polarity Changes: Initial confidence in their business model shifts to fear and vulnerability as Kroc's influence grows.

Transformation Triggers: Kroc's business decisions and aggressive tactics push Mac and Dick into defensive stances.

Suggestions

Enhance Mac's decisions in key scenes to show a more decisive character arc.
Reflect on how Mac's perspective changes towards Kroc before the final confrontation.

Follow-up Questions

What events ultimately lead Mac to choose compromise over his principles?
How do Mac's reactions to Kroc evolve over the course of the screenplay?

Dialogue And Voice

Score: 7

His speech patterns convey caution and an underlying sense of emotion linked to nostalgia and loyalty, especially when discussing the origins of McDonald's. Mac’s way of speaking reveals a deep connection to the brand that portrays him as the moral compass of the duo, contrasting Kroc's brash assertiveness. He often uses familial language and metaphors relating to nurturing, reflecting his values around family and community. This enhances his character as someone who can articulate a compelling vision of a restaurant not just as a business but a gathering place for families.

Unique Voice: Mac’s dialogue often reflects a caring yet anxious demeanor, prioritizing the restaurant’s integrity over profit.

Suggestions

Consider adding a few more memorable one-liners that encapsulate his values.
Use dynamic language to emphasize his emotional responses during conflict.

Follow-up Questions

How does Mac's speech reflect his relationship with Dick?
What specific phrases or expressions highlight Mac's values throughout the screenplay?

Behavior And Choices

Score: 7

Mac’s actions throughout the screenplay emphasize his desire for integrity and consistency in the restaurant's operations. However, this often conflicts with the demands for expansion and Kroc’s aggressive growth tactics. His choices reflect a tension between what is financially beneficial versus morally sound, especially when negotiating with Kroc over changes to their brand or the introduction of new products. His desire to uphold McDonald's values keeps him in a conservative stance, making his eventual capitulation to Kroc's desires all the more poignant.

Motivations: To preserve the true identity of McDonald's and maintain quality.

Desires Vs Needs: Desires to expand and modernize; needs to uphold the original values and quality that made McDonald’s successful.

Suggestions

Highlight moments where Mac must compromise his values for business benefits.
Include flashbacks that show Mac's motivation for founding McDonald’s to contrast with Kroc's motivations.

Follow-up Questions

What key decisions break his resolve to maintain McDonald's original values?
How do Mac's choices influence Dick’s decisions throughout the screenplay?

Relationship Dynamics

Score: 8

Mac shares a close yet complicated relationship with Dick, marked by mutual respect and occasional conflict. They rely on each other for emotional support amid external pressures, particularly from Kroc. Mac's loyalty to Dick allows for a sense of unity, but as Kroc’s machinations intensify, cracks begin to show in their partnership. Mac’s tendency to be more cautious contrasts with Dick’s more assertive approach, creating both tension and balance within their dynamics. Their relationship is central to both characters’ motivations and growth throughout the screenplay.

Suggestions

Deepen the emotional stakes in scenes between Mac and Dick, showcasing vulnerability.
Include a moment that encapsulates their brotherly love in the face of adversity.

Follow-up Questions

How does Mac prioritize his relationship with Dick when facing Kroc's influence?
Are there pivotal moments in their relationship that redefine their partnership?

Scene Impact

Score: 8

Mac's presence often serves to temper Kroc's aggressive ambitions, reminding other characters of the core principles behind the McDonald's venture. In scenes with Kroc, Mac provides a moral counterbalance, positioning himself as the embodiment of the brand's identity. His quiet but firm demeanor injects a layer of emotional gravity into negotiations and conflicts, often shifting the dynamic toward introspection rather than blind ambition. The weight of his character’s values permeates many critical moments, adding stakes to the unfolding narrative.

Suggestions

Increase the stakes in crucial scenes by showcasing Mac's emotional journey.
Introduce direct confrontation moments between Kroc and Mac to heighten tension.

Follow-up Questions

How does Mac's reaction in key scenes reflect his internal struggles?
What is the most critical impact Mac makes in a scene involving Kroc?

Role Fulfillment

Score: 7

Mac's role is crucial as he stands firm against Kroc's manipulative decisions. He embodies the ethos that McDonald's was built on, which contrasts sharply with Kroc's cutthroat business methods. His eventual capitulation serves as a warning against losing sight of core values and the high cost of ambition. By maintaining his position, he becomes a sympathetic character who not only fights for his and his brother’s vision but also for the very soul of the company they built.

Symbolic Role: The moral compass and custodian of McDonald's original values.

Suggestions

Clarify Mac’s symbolic relationship to the decades of service and value embedded in the McDonald’s brand.
Enhance his role in conveying the emotional weight of their original vision.

Follow-up Questions

What does Mac's acceptance of Kroc ultimately symbolize in the broader narrative?
How does Mac's role as the moral compass affect his relationship with Kroc?

Thematic Plot Integration

Score: 8

Mac’s journey is interwoven with the screenplay’s exploration of ambition, loyalty, and the cost of success. His desire to protect McDonald's original identity reflects the thematic conflict between traditional values and modern capitalism, especially when faced with Kroc’s ruthless ambition. Throughout the screenplay, Mac personifies the struggle many face when their ideals clash with the demand for expansion and profit, driving home the story’s caution against compromising one’s values for success.

Suggestions

Strengthen the connection between Mac's journey and larger themes of integrity in the face of ambition.
Utilize Mac's moments to highlight the pitfalls of losing sight of foundational values.

Follow-up Questions

How does Mac's journey deepen the narrative's exploration of ambition vs. integrity?
In what ways does Mac become a cautionary tale within the broader themes of the screenplay?

Emotional Resonance

Score: 7

The audience is drawn to Mac's plight as he struggles against Kroc's overwhelming force. His emotional investment in maintaining his principles and the authenticity of McDonald's resonates deeply, fostering a connection between his ideals and the audience’s longing for integrity. The contrast between his cautious hope and Kroc's ruthless ambition generates tension, allowing for a nuanced exploration of human resilience in the face of adversity. This emotional pull enhances the audience's engagement with his character throughout the narrative.

Emotional Impact: Elicits sympathy and frustration from the audience.

Suggestions

Increase emotional stakes by illustrating more moments of personal conflict.
Show how Mac’s emotional journey mirrors the audience’s expectations of character growth.

Follow-up Questions

What events drive the strongest emotional responses when it comes to Mac?
How does Mac's struggle create a resonance with the audience's experiences of ambition?

Personality Types

MBTI: isfj

Mac’s strong sense of duty, loyalty to his brother, and desire to foster community over personal gain reflects ISFJ traits. His conscientious nature emphasizes his commitment to preserving McDonald's values.

Confidence: 80%

Possible Alternative Type: esfj (60%)

Suggestions

Utilize ISFJ traits to enhance Mac's decisions in morally ambiguous situations.
Emphasize moments highlighting community and cooperation as core themes.

Follow-up Questions

How do Mac's ISFJ traits influence his decisions during important scenes with Kroc?
What moments exemplify Mac’s need for stability in the midst of change?

Enneagram: type 1 - the reformer

Mac displays characteristics of Type 1, being principled, idealistic, and concerned with balance and ethos in business operations.

Confidence: 75%

Possible Alternative Type: type 6 - the loyalist (60%)

Suggestions

Explore aspects of Mac’s character as a Type 1 to illustrate his struggles with perfectionism.
Integrate more of his loyalist tendencies to strengthen his bond with Dick against Kroc.

Follow-up Questions

How does Mac’s desire for reform impact his interactions with Kroc?
What scenes best showcase Mac’s loyalty as a Type 6 in relation to Dick?

Key Scenes

Strongest Scene (9)

Mac shares the origin story of McDonald's with Kroc at dinner, showcasing the idealism behind their venture.

Why: This scene stands out as it highlights Mac’s sincerity in preserving their vision and serves to contrast Kroc's ambitions, drawing the audience’s empathy and understanding.

Weakest Scene (28)

Mac is in a hospital bed after a diabetes-related episode.

Why: This scene portrays Mac at his most vulnerable, physically weakened, and emotionally pressured by Kroc's manipulation, making it a low point for his character.

Suggestions:

Add dialogue that reflects Mac's internal resolve despite his physical limitations.
Incorporate a moment of clarity where he makes a crucial decision about his future.

Ethel - Score: 62/100

Personality

MBTI: ISFJ
Enneagram: Type 2 (The Helper)

Scenes

Strongest: #22
Weakest: #14

Character Analysis Overview

Foundational Definition 6/10

A devoted but increasingly frustrated wife.

Complexity And Depth 7/10

A spouse torn between loyalty and personal sacrifice.

Arc Or Purposeful Stasis 5/10

Ethel's arc reveals her increasing frustration and desire for independence.

Dialogue And Voice 6/10

Ethel's dialogue reflects her emotional turmoil and frustration.

Behavior And Choices 5/10

Ethel's choices reflect her struggle for respect and individuality.

Relationship Dynamics 6/10

Ethel’s relationship with Ray is strained but pivotal.

Scene Impact 7/10

Ethel’s presence adds emotional weight to key scenes.

Role Fulfillment 6/10

Ethel serves as a foil to Ray's ambitions.

Thematic Plot Integration 7/10

Ethel's journey mirrors broader themes of ambition and sacrifice.

Emotional Resonance 7/10

Evokes empathy and frustration through her struggle.

Foundational Definition

Score: 6

Ethel Kroc embodies the struggles of a supportive spouse trying to balance her dreams with the relentless ambition of her husband, Ray Kroc. Her foundational traits of pragmatism and loyalty clash with Ray's relentless pursuit of success, creating a tension that defines her character throughout the screenplay. As a woman who has sacrificed much for her husband's career, her worldview is shaped by a desire for stability and fulfillment in her own life, contrasting sharply with Ray's vision.

Values And Beliefs: Stability, family values, and the importance of enjoying life.

Strengths And Skills: Compassion, emotional intelligence, and resilience.

Suggestions

Provide more backstory on Ethel's life before marriage to illustrate her sacrifices.
Introduce scenes that showcase Ethel's personal ambitions or dreams to highlight her internal conflict.

Follow-up Questions

How did Ethel's upbringing shape her perspective on ambition and success?
What are Ethel's dreams and aspirations beyond supporting Ray?

Complexity And Depth

Score: 7

Ethel's internal conflict stems from her loyalty to Ray and her desire for personal fulfillment. Her emotional wounds are linked to feeling neglected and undervalued in their marriage, particularly as Ray's ambitions overshadow their relationship. This complexity adds depth to her character and highlights her struggle against a traditional role that she feels trapped in.

Character Wound: Feelings of neglect and unfulfillment.

Character Flaws: Resentfulness and a tendency to withdraw emotionally.

Suggestions

Show more scenes that reveal Ethel's feelings of isolation and frustration.
Create a moment where Ethel expresses her own ambitions to elevate her character’s depth.

Follow-up Questions

What does Ethel need from Ray to feel valued and appreciated?
How might Ethel's character evolve if she pursued her own aspirations?

Arc Or Purposeful Stasis

Score: 5

Throughout the screenplay, Ethel slowly transforms from a supportive partner to a woman asserting her independence, culminating in discussions of divorce. This arc is marked by pivotal moments where she confronts Ray, reflecting her internal struggle and desire for a life beyond his shadow.

Polarity Changes: Initial support of Ray's ambitions transitions to conflict and resentment.

Transformation Triggers: Ray's continual neglect of their relationship and her own unfulfilled desires.

Suggestions

Highlight specific moments that spark Ethel's desire for independence.
Develop a late-stage confrontation that crystallizes her decision to reclaim her life.

Follow-up Questions

What specific incidents trigger Ethel's awakening to her situation?
How might Ethel's journey resonate with modern themes of women's empowerment?

Dialogue And Voice

Score: 6

Ethel's speech patterns oscillate between supportive compliments and pointed sarcasm directed at Ray. Her vocal tone signifies her internal conflict and the gradual shift from supportive spouse to an exasperated partner feeling unacknowledged. This evolution is crucial to portraying her character’s depth.

Unique Voice: Conveys a mix of support and exasperation, often tinged with sarcasm.

Suggestions

Further develop Ethel's sarcasm to illustrate her growing discontent.
Add more poignant moments where Ethel’s feelings are laid bare in her conversations.

Follow-up Questions

How does Ethel's communication style evolve as tensions rise with Ray?
What are the key phrases or words Ethel uses to express her frustration?

Behavior And Choices

Score: 5

Ethel's actions throughout the screenplay reveal her internal struggle. Initially supportive, her choices become more assertive as her frustrations surface. The dynamics in her choices underscore her search for respect and acknowledgment from Ray, as she grapples with the realization of her own needs.

Motivations: To seek acknowledgment and appreciation from her husband.

Desires Vs Needs: Desires fulfillment and partnership, needs personal autonomy and recognition.

Suggestions

Show Ethel taking a decisive stand to enrich her character arc.
Highlight moments that show her motivations through her decisions.

Follow-up Questions

What small wins could Ethel celebrate as she seeks her independence?
How can Ethel's choices impact Ray's journey?

Relationship Dynamics

Score: 6

Ethel's relationship with Ray is characterized by love mingled with tension. She embodies the role of the supportive spouse until the weight of Ray's ambition creates a rift. Through their dynamic, we see the impact of ambition on personal relationships and the consequences of neglect.

Suggestions

Deepen scenes showing Ethel’s interactions with Ray to elucidate their relational decline.
Introduce moments that portray Ethel’s interactions with secondary characters to provide contrast.

Follow-up Questions

How does Ethel’s relationship with Ray mirror societal expectations of spouses during that era?
In what ways could Ethel’s relationships with friends or family reflect her internal state?

Scene Impact

Score: 7

Ethel's scenes often serve as the emotional core, providing contrast to Ray's relentless ambition. Her reactions and decisions create tension that affects the overall narrative arc, demonstrating the personal impact of Ray's choices.

Suggestions

Enhance Ethel’s impact with moments of vulnerability in pivotal scenes.
Explore how her reactions can catalyze changes in Ray's decisions.

Follow-up Questions

What specific scenes best showcase Ethel’s depth and emotional weight?
How do Ethel's choices in these scenes align with her values or desires?

Role Fulfillment

Score: 6

Ethel's role is primarily that of a supportive partner, which made her initial perspective crucial. However, her increasing frustration and desire for independence present a counterbalance to Ray's single-minded ambition. This dynamic creates a layered narrative about the costs of pursuing dreams.

Symbolic Role: Represents the cost of ambition on personal relationships.

Suggestions

Consider reimagining Ethel’s narrative to trace her journey more prominently.
Develop more interactions that clarify her role relative to Ray’s ambitions.

Follow-up Questions

How might Ethel's character challenge traditional gender roles presented in the story?
What changes to her narrative could make the theme of sacrifice more prominent?

Thematic Plot Integration

Score: 7

Ethel's character grapples with the universal themes of ambition, sacrifice, and the personal costs of success. Her struggles accentuate the narrative’s exploration of the American Dream, particularly its impact on personal relationships.

Suggestions

Showcase more of Ethel’s internal conflicts to align with the screenplay's core themes.
Strengthen connections between her personal growth and the overarching narrative.

Follow-up Questions

In what ways does Ethel embody the thematic conflicts present in the screenplay?
How can her story resonate with contemporary audiences grappling with similar issues?

Emotional Resonance

Score: 7

Ethel effectively engages the audience's emotions through her vulnerability and struggle, invoking sympathy and frustration. Her journey prompts viewers to reflect on their own relationships and the sacrifices made for ambition.

Emotional Impact: Generates empathy regarding the struggles within marriage and personal ambition.

Suggestions

Deepen emotional beats tied to her character for heightened audience connection.
Incorporate flashbacks or memories that enhance her backstory and emotional stakes.

Follow-up Questions

What emotional moments can be emphasized for stronger audience engagement?
How can Ethel's character create a broader emotional landscape in the screenplay?

Personality Types

MBTI: isfj

Ethel displays characteristics typical of ISFJ types, including being nurturing, detail-oriented, and concerned with the welfare of others, which align with her values and actions in the screenplay.

Confidence: 75%

Possible Alternative Type: esfj (50%)

Suggestions

Consider showcasing her nurturing nature more in interactions with Ray.
Develop moments where her organizational skills shine as she manages home life.

Follow-up Questions

What traits of an ISFJ type resonate most strongly in Ethel’s portrayal?
How could Ethel’s character balance her ISFJ qualities with assertiveness?

Enneagram: type 2 (the helper)

Ethel demonstrates behaviors of a Type 2, often driven by the need to be helpful and loved, aligning with her support for Ray while sacrificing her own happiness.

Confidence: 70%

Possible Alternative Type: type 6 (the loyalist) (40%)

Suggestions

Integrate more scenes that illustrate her selfless nature for greater emotional impact.
Explore her potential growth as she moves away from being solely defined by her loyalty.

Follow-up Questions

What specific scenes highlight Ethel’s Type 2 characteristics?
How might Ethel's journey resonate with someone of a different enneagram type?

Key Scenes

Strongest Scene (22)

Ethel's heartfelt plea for a stable life amidst Ray’s ambition illustrates her internal struggle.

Why: This scene stands out due to its emotional depth, revealing her vulnerabilities and the toll Ray’s ambitions take on their marriage.

Weakest Scene (14)

Ethel's confrontation with Ray over his ambitions at dinner shows her frustration, yet is not particularly impactful as it feels repetitive.

Why: The scene lacks a pivotal moment that demonstrates her emotional stakes more strongly.

Suggestions:

Enhance the dialogue to emphasize the emotional weight of her concerns.
Create a more dramatic moment that signifies Ethel's turning point.

Identified Themes

Theme

Theme Details

Theme Explanation

Pursuit of the American Dream

60%

Ray Kroc's relentless pursuit of success and his belief in the McDonald's franchise as the new American church

The screenplay heavily revolves around Ray Kroc's pursuit of his version of the American Dream. He sees the potential in the McDonald's franchise and is determined to make it a nationwide success, even if it means going against the original owners, the McDonald brothers.

Strengthening Pursuit of the American Dream

Suggestion Type	How to Strengthen the Theme

Persistence and Determination

50%

Ray Kroc's unwavering persistence in the face of rejection and failure, his determination to make the McDonald's franchise a success

Ray Kroc's persistence and determination are key themes in the screenplay. Despite numerous setbacks and rejections, Kroc remains focused on his goal and never gives up. He embodies the idea that success comes to those who are willing to work hard and never give up.

Entrepreneurship and Business

40%

Ray Kroc's journey from a traveling salesman to the head of a fast food empire, the challenges and successes of running a business

The screenplay explores the world of entrepreneurship and business, showcasing the challenges and successes that come with running a business. Ray Kroc's journey from a traveling salesman to the head of a fast food empire is a testament to the power of entrepreneurship and the importance of a strong business model.

Family and Relationships

30%

Ray Kroc's relationship with his wife Ethel, the McDonald brothers' relationship with each other and their employees

The screenplay also touches on the theme of family and relationships, exploring the dynamics between Ray Kroc and his wife Ethel, as well as the McDonald brothers' relationship with each other and their employees. These relationships add depth and complexity to the story, highlighting the human side of the business world.

Screenwriting Resources on Themes

Articles

Site	Description
Studio Binder	Movie Themes: Examples of Common Themes for Screenwriters
Coverfly	Improving your Screenplay's theme
John August	Writing from Theme

YouTube Videos

Title	Description
Story, Plot, Genre, Theme - Screenwriting Basics	Screenwriting basics - beginner video
What is theme	Discussion on ways to layer theme into a screenplay.
Thematic Mistakes You're Making in Your Script	Common Theme mistakes and Philosophical Conflicts

Robert McKee: "The audience doesn’t go to the movies to see plot; they go to feel emotion, to be moved."

Scene by Scene Emotions

Goals and Philosophical Conflict
internal Goals	The protagonist, Ray Kroc, had evolving internal goals throughout the screenplay, such as seeking validation, success, recognition, and control.
External Goals	Ray Kroc's external goals shifted from making successful sales to expanding his business empire and asserting dominance in the fast-food industry.
Philosophical Conflict	The overarching philosophical conflict in the screenplay involves the clash between traditional values and innovative thinking, challenging the protagonist's beliefs in success, authenticity, and community.

Character Development Contribution: The protagonist's evolving internal and external goals reflect his growth as a character, showcasing his desires for success, recognition, and control. The philosophical conflicts he faces challenge his beliefs and values, leading to a transformation in his mindset and actions.

Narrative Structure Contribution: The protagonist's goals and conflicts drive the narrative forward, creating tension, emotional depth, and character development. They shape the plot, conflicts, and resolutions, adding complexity and intrigue to the story.

Thematic Depth Contribution: The goals and conflicts in the screenplay contribute to the thematic depth by exploring themes of ambition, success, authenticity, community, and the balance between tradition and innovation. They highlight the complexities of human desires and motivations, adding layers of meaning and depth to the storytelling.

Screenwriting Resources on Goals and Philosophical Conflict

Articles

Site	Description
Creative Screenwriting	How Important Is A Character’s Goal?
Studio Binder	What is Conflict in a Story? A Quick Reminder of the Purpose of Conflict

YouTube Videos

Title	Description
How I Build a Story's Philosophical Conflict	How do you build philosophical conflict into your story? Where do you start? And how do you develop it into your characters and their external actions. Today I’m going to break this all down and make it fully clear in this episode.
Endings: The Good, the Bad, and the Insanely Great	By Michael Arndt: I put this lecture together in 2006, when I started work at Pixar on Toy Story 3. It looks at how to write an "insanely great" ending, using Star Wars, The Graduate, and Little Miss Sunshine as examples. 90 minutes
Tips for Writing Effective Character Goals	By Jessica Brody (Save the Cat!): Writing character goals is one of the most important jobs of any novelist. But are your character's goals...mushy?

Scene Analysis

Scene-Level Percentile Chart

📊 Understanding Your Percentile Rankings

Your scene scores are compared against professional produced screenplays in our vault (The Matrix, Breaking Bad, etc.). The percentile shows where you rank compared to these films.

Example: A score of 8.5 in Dialogue might be 85th percentile (strong!), while the same 8.5 in Conflict might only be 50th percentile (needs work). The percentile tells you what your raw scores actually mean.

💡

Hover over each axis on the radar chart to see what that category measures and why it matters.

i Understanding Scene Scores

Scenes are rated on many criteria. The goal isn't to try to maximize every number; it's to make you aware of what's happening in your scenes. You might have very good reasons to have character development but not advance the story, or have a scene without conflict. Obviously if your dialogue is really bad, you should probably look into that.

Abbreviate Headers

Story Content

Character Development

Scene Elements

Audience Engagement

Technical Aspects

			Story Content			Character Development				Scene Elements					Audience Engagement				Technical Aspects
Click for Full Analysis	Tone	Overall	Concept	Plot	Originality	Characters	Character Changes	Internal Goal	External Goal	Conflict	Opposition	High stakes	Story forward	Twist	Emotional Impact	Dialogue	Engagement	Pacing	Formatting	Structure
1 - Ray Kroc's Failed Pitch for His Mixing Machine	Persuasive, Confident, Disappointed	8	8	7	9	9	6	8	7	8	7	7	8	7	6	9	9	8	8	8
2 - The Frustrating Sales Call at Ed's Drive-In	Exasperated, Humorous, Frustrated	8	8	7	7	8	6	8	7	7	8	5	7	7	6	7	9	9	8	8
3 - Ray Kroc's Tense Phone Call and Motivational Record	Reflective, Resigned, Motivational	8	9	7	9	9	6	8	7	4	7	3	5	7	7	7	9	8	8	8
4 - Ray Kroc's Persistent Sales Pitch and a Glimmer of Hope	Frustration, Disappointment, Resignation	8	7	8	9	7	6	8	7	7	7	6	8	7	6	8	9	8	8	8
5 - Miscommunication and Changes: A Call to Merriman's Drive-In	Frustration, Businesslike, Fast-paced	8	7	8	9	7	7	8	7	8	8	7	9	7	6	9	9	9	8	8
6 - Disappointment on Route 66	Hopeful, Curious, Intrigued	8	8	7	9	7	5	8	7	4	7	5	8	7	6	6	9	8	8	8
7 - Ray Kroc's First Bite: A Taste of McDonald's	Curious, Wholesome, Intrigued, Friendly	8	8	7	9	8	6	8	7	5	6	6	8	7	6	7	9	8	8	8
8 - Ray Kroc's Introduction to the McDonald's Kitchen	Intriguing, Informative, Engaging	9	9	8	9	8	6	8	7	5	7	6	8	7	7	7	9	9	8	8
9 - The Innovative Journey of the McDonald Brothers: From Depression to Drive-in Revolution	Reflective, Informative, Nostalgic	9	9	8	9	8	7	8	9	6	8	5	8	7	7	9	9	9	8	8
10 - Planning the Perfect Fast-Food Layout and a Disastrous Grand Opening	Humorous, Reflective, Disastrous	8	9	7	9	8	7	8	7	6	8	6	8	7	6	7	9	8	8	8
11 - The Beginning of a Business Partnership: McDonald's and Kroc	Inspiring, Passionate, Reflective	9	9	8	8	9	7	8	9	7	8	8	9	8	8	9	9	9	9	9
12 - Franchise Failures and Quality Control Concerns	Serious, Defensive, Resolute	8	8	8	8	9	6	8	7	8	8	8	9	7	7	9	9	9	8	8
13 - Ray Kroc's Fateful Encounter with the Golden Arches	Fascination, Pride, Magic	9	9	8	9	8	4	8	7	3	6	4	7	7	7	7	9	9	8	8
14 - Unrealized Dreams: A Tale of Ambition and Resentment	Tension, Resentment, Defensiveness	8	8	7	8	9	8	8	7	9	8	8	7	7	9	8	9	8	8	8
15 - Kroc's Determined Pursuit to Convince the McDonald Brothers	Reflective, Introspective, Inspirational	8	9	7	9	8	6	8	7	7	8	7	8	7	7	9	9	8	8	8
16 - Ray Kroc's Vision for McDonald's: A New American Church	Reflective, Inspirational, Contemplative	9	9	8	8	9	7	8	7	6	8	7	8	7	8	8	9	8	8	8
17 - Crafting a Franchise: From Contract to Construction	Tempted, Torn, Anxious, Proud	8	9	8	9	7	7	8	7	7	8	8	9	7	7	8	9	9	8	8
18 - Kroc's Loan Hunt and Frustrations with Architectural Delays	Defeated, Embarrassed, Compassionate, Irritated	8	8	7	8	8	5	8	7	6	8	6	7	7	7	7	9	9	8	8
19 - Tension Over Coca-Cola Sponsorship	Tense, Serious, Argumentative	8	8	8	8	9	7	8	7	9	8	8	9	7	7	9	9	8	8	8
20 - Ray Kroc's Inspection and Investor Hunt: A Day at McDonald's and the Country Club	Determined, Emotional, Reflective	8	7	8	9	9	8	8	7	6	7	7	8	7	9	8	9	9	8	8
21 - Tense Confrontation at McDonald's	Confrontational, Critical, Humorous	8	8	7	8	8	6	8	7	8	8	7	8	7	6	9	8	8	9	9
22 - Cancelled Membership and Unsettling Observations	Tension, Conflict, Emotional	8	7	8	8	9	8	8	7	9	7	8	8	7	9	7	9	8	8	8
23 - Ray Kroc Partners with the Rosenblatts to Open a Successful McDonald's	Intrigued, Hopeful, Admiration, Jealousy	9	9	8	8	9	7	8	7	6	7	7	9	7	8	7	9	8	8	8
24 - Ray Kroc's Enthusiasm Meets Skepticism and Sparks a Recruiting Montage	Tense, Edgy, Reflective, Hopeful	8	8	7	9	8	6	8	7	7	8	7	8	7	7	7	9	8	8	8
25 - A Warm Welcome and a Bloody Steak: Ray Kroc's Business Trip to Minneapolis	Charming, Flirtatious, Light-hearted	8	8	7	9	9	6	8	7	4	6	3	7	7	7	8	9	8	8	8
26 - Ray's Triumphant Flight Home and Frustrating Financial Discussion	Reflective, Tense, Emotional	8	8	7	9	9	7	8	7	8	8	7	8	7	9	7	9	8	8	8
27 - Unresolved Tensions and a Medical Emergency	Tense, Emotional, Confrontational	8	8	9	9	9	7	8	7	9	8	8	9	7	8	8	9	8	8	8
28 - Ray Kroc's Internal Conflict: Mortgaging His Home and Considering Inst-A-Mix	Tense, Emotional, Intrigued, Anxious, Relieved, Shaken, Quivering	8	9	8	9	8	7	8	7	7	7	7	8	7	8	7	9	8	8	8
29 - Ray Kroc's Failed Attempt to Convince McDonald's on Cost-Saving Measures	Serious, Frustrated, Defeated	8	7	9	9	8	7	8	7	9	8	8	9	7	8	9	9	8	8	8
30 - Ray Kroc's Failed Attempt to Secure a Loan	Tense, Frustrated, Desperate	8	8	7	8	8	6	8	7	8	8	9	7	7	7	7	9	8	7	8
31 - Ray Kroc's Financial Troubles and Harry Sonneborn's Proposal	Serious, Intense, Informative	8	9	8	9	7	8	8	9	6	8	7	9	8	5	7	9	8	8	8
32 - Emergence of the Franchise Realty Corporation and Its Impact on the McDonald Brothers	Tense, Confrontational, Defiant	8	8	8	9	8	7	8	7	9	9	8	8	8	7	9	9	9	8	8
33 - Kroc's Confident Photo Shoot and Inst-A-Mix Approval with a Hint of Jealousy	Confident, Excited, Playful	8	8	7	9	8	6	8	7	6	7	6	8	7	6	7	9	9	8	8
34 - Ray Kroc's Contemplation and Ambition	Intrigued, Reflective, Ambitious	8	8	7	8	9	6	8	7	6	7	6	8	7	7	8	9	8	8	9
35 - Confrontation over Inst-A-Mix: Kroc and McDonald's Conflict	Defiant, Confrontational, Assertive	8	8	9	8	8	7	8	7	9	9	8	9	8	8	9	9	8	7	8
36 - Kroc's Betrayal and the Breaking Point	Tense, Confrontational, Emotional	9	8	9	8	9	8	8	7	9	9	9	9	8	9	9	9	9	8	8
37 - Mac's Hospital Visit and Ray Kroc's Unexpected Offer	Tense, Confrontational, Serious	8	8	8	9	9	7	8	7	9	8	9	9	8	8	8	9	9	8	8
38 - The Unbeatable Kroc and the Brother's Defeat	Somber, Intense, Resigned	8	8	8	9	8	7	8	7	9	8	9	9	8	9	9	9	8	8	8
39 - Kroc Reveals His Purchase of the McDonald's Name	Intense, Reflective, Confrontational	9	9	8	8	9	7	8	7	9	8	9	9	8	8	10	9	9	9	9
40 - The Name Change: A Power Play in the Fast Food Industry	Heartbreaking, Dramatic, Defiant	8	8	8	8	7	7	8	9	9	8	9	9	7	8	7	9	8	8	8
41 - Ray Kroc's Reflection on Success	Reflective, Regretful, Nostalgic	8	8	7	9	8	6	8	7	3	6	4	6	7	7	9	9	9	8	8
42 - A Content and Affectionate Ride Home	Reflective, Regretful, Resigned	8	8	7	8	8	7	8	7	5	6	6	6	6	8	7	7	7	8	8

Summary of Scene Level Analysis

Here are insights from the scene-level analysis, highlighting strengths, weaknesses, and actionable suggestions.
Some points may appear in both strengths and weaknesses due to scene variety.
Tip: Click on criteria in the top row for detailed summaries.

Scene Strengths

Compelling character dynamics
Intense conflict
Sharp dialogue
Emotional depth
Innovative concept introduction

Scene Weaknesses

Limited character development
Lack of resolution in the scene
Limited emotional impact
Lack of overt conflict
Heavy reliance on dialogue

Suggestions

Focus on developing secondary characters for greater depth and richness
Increase the level of external conflict to heighten tension and stakes
Consider ways to incorporate more physical action to vary the pacing
Work to ensure dialogue is impactful, avoiding cliches and repetition
When crafting resolutions, aim for development and growth of characters, tying up loose ends in a satisfying way

Sequence Analysis

Sequence-Level Percentile Chart

📊 Understanding Your Percentile Rankings

Your sequence scores are compared against professional produced screenplays in our vault (The Matrix, Breaking Bad, etc.). The percentile shows where you rank compared to these films.

Example: A score of 8.5 in Plot Progress might be 85th percentile (strong!), while the same 8.5 in Stakes might only be 50th percentile (needs work). The percentile tells you what your raw scores actually mean.

💡

Hover over each axis on the radar chart to see what that category measures and why it matters.

i Understanding Sequence Scores

Sequences are analyzed as Hero Goal Sequences as defined by Eric Edson—structural units where your protagonist pursues a specific goal. These are rated on multiple criteria including momentum, pressure, character development, and narrative cohesion. The goal isn't to maximize every number; it's to make you aware of what's happening in each sequence. You might have very good reasons for a sequence to focus on character leverage rather than plot escalation, or to build emotional impact without heavy conflict. Use these metrics to understand your story's rhythm and identify where adjustments might strengthen your narrative.

Hub view: scan scores fast → click a row for full sequence analysis.

Abbreviate headers

Columns

Sequence	Scenes	Overall	Momentum			Pressure		Emotion/Tone		Shape/Cohesion			Character/Arc			Novelty	Craft	Momentum			Pressure			Emotion/Tone		Shape/Cohesion			Character/Arc				Novelty	Craft
Sequence	Scenes	Overall	Plot Progress	Pacing	Keep Reading	Escalation	Stakes	Emotional	Tone/Visual	Narrative Shape	Impact	Memorable	Char Leverage	Int Goal	Ext Goal	Originality	Readability	Plot Progress	Pacing	Keep Reading	Escalation	Stakes	Reveal Rhythm	Emotional	Tone/Visual	Narrative Shape	Impact	Memorable	Char Leverage	Int Goal	Ext Goal	Subplots	Originality	Readability
Act One Overall: 8.5
1 - Multimixer Struggle	1 – 4	6.5	5	5	6	5	4	5	6	6	6	5	5	4	5	5	7	5	5	6	5	4	5	5	6	6	6	5	5	4	5	4	5	7
2 - McDonald's Investigation	5 – 8	7.5	6	6	7	5	5	5	7	7	7	6	6	5	6	6	8	6	6	7	5	5	6	5	7	7	7	6	6	5	6	5	6	8
3 - Franchising Proposal	9 – 12	8.5	8	7	8	7	7	7	8	8	8	7	7	6	7	7	8	8	7	8	7	7	7	7	8	8	8	7	7	6	7	6	7	8
4 - American Dream Relaunch	13 – 16	7.5	8	7	7	6	6	6	7	7	7	7	8	6	7	6	8	8	7	7	6	6	6	6	7	7	7	7	8	6	7	5	6	8
Act Two A Overall: 8
1 - Flagship Launch & Expansion Push	17 – 20	7.5	8	7	7	6	6	5	7	7	7	6	6	5	7	6	8	8	7	7	6	6	6	5	7	7	7	6	6	5	7	5	6	8
2 - Quality Control Crisis	21 – 22	6.5	5	5	6	5	5	5	6	5	6	6	6	5	6	5	7	5	5	6	5	5	5	5	6	5	6	6	6	5	6	5	5	7
3 - Franchisee Talent Hunt	23 – 25	8	8	8	7	7	7	6	8	8	8	7	7	6	8	7	8	8	8	7	7	7	7	6	8	8	8	7	7	6	8	7	7	8
4 - Revenue Model Reckoning	26	6.5	5	6	5	4	4	5	6	6	6	5	5	4	5	5	7	5	6	5	4	4	5	5	6	6	6	5	5	4	5	5	5	7
Act Two B Overall: 8.5
1 - Profit Margin Push	27	6.5	7	6	6	6	5	5	6	6	6	5	6	5	6	5	7	7	6	6	6	5	6	5	6	6	6	5	6	5	6	5	5	7
2 - Inst-A-Mix Gambit	28 – 29	6.5	7	6	6	5	5	5	7	6	6	5	5	4	6	5	7	7	6	6	5	5	6	5	7	6	6	5	5	4	6	5	5	7
3 - Financial Lifeline Crisis	30 – 31	8	9	8	8	7	8	7	8	8	8	8	7	6	8	7	8	9	8	8	7	8	7	7	8	8	8	8	7	6	8	6	7	8
4 - Real Estate Power Play	32	6.5	7	6	6	5	5	5	7	6	6	6	5	4	6	5	7	7	6	6	5	5	6	5	7	6	6	6	5	4	6	5	5	7
5 - Unilateral Expansion Surge	33 – 35	8	8	7	8	7	7	6	8	8	8	7	7	6	8	7	8	8	7	8	7	7	7	6	8	8	8	7	7	6	8	7	7	8
Act Three Overall: 8.5
1 - Corporate Hostile Takeover	36 – 40	8.5	9	8	9	8	9	8	8	8	8	8	9	7	9	7	8	9	8	9	8	9	8	8	8	8	8	8	9	7	9	7	7	8
2 - The Cost of Victory	41 – 42	8.5	7	7	8	6	6	7	8	8	8	7	7	6	8	7	8	7	7	8	6	6	7	7	8	8	8	7	7	6	8	5	7	8

World Building

Physical environment: The physical environment in the screenplay is primarily set in various drive-in restaurants, motel rooms, and offices, showcasing the post-war America of the 1950s. The settings range from bustling kitchens to quiet motel rooms, creating a contrast between the fast-paced food industry and the introspective moments of the characters. The open road of Route 66 and the small town of San Bernardino are also depicted, highlighting the simplicity and charm of the time period.
Culture: The cultural elements in the screenplay revolve around the emerging fast-food industry, rock-and-roll music, and youthful rebellion. The drive-in restaurants and carhops on roller skates create a nostalgic atmosphere, while the rowdy teenage customers add a layer of chaos and excitement. The cultural element of listening to motivational records adds a sense of self-improvement and determination to the atmosphere.
Society: The societal structure in the screenplay is depicted through the interactions between salesmen, business owners, and employees. The dynamics of business and sales in the era are showcased, highlighting the power dynamics and challenges faced by the characters. The societal structure of a family-owned business and the clash of values between commercialism and brand identity are also explored.
Technology: The technological aspect of the screenplay is showcased through the Multimixer machine, which adds a layer of innovation and advancement to the atmosphere of the scenes. The use of pay phones, U.S. road maps, and self-service windows at restaurants emphasize the modernity and speed of the food production process.
Characters influence: The unique physical environment, culture, society, and technology shape the characters' experiences and actions by providing a backdrop for their personal and professional journeys. The characters navigate through the fast-paced food industry, facing challenges and making decisions that impact their lives and the lives of those around them.
Narrative contribution: The world elements contribute to the narrative of the screenplay by providing a rich and detailed setting for the characters' stories to unfold. The drive-in restaurants and the emerging fast-food industry serve as the main stage for the characters' interactions and business dealings, while the motel rooms and offices provide a glimpse into their personal lives.
Thematic depth contribution: The world elements contribute to the thematic depth of the screenplay by highlighting the themes of ambition, innovation, and the American Dream. The contrast between the simplicity of the past and the modernity of the present is also explored, showcasing the characters' struggles to balance tradition and progress in their personal and professional lives.

Voice Analysis
Summary:	The writer's unique voice is characterized by a lively mix of humor, nostalgia, and keen observations.
Voice Contribution	The writer's voice contributes to the script by adding a sense of wit, authenticity, and emotional depth to the narrative.
Best Representation Scene	33 - Kroc's Confident Photo Shoot and Inst-A-Mix Approval with a Hint of Jealousy
Best Scene Explanation	This scene is the best representation of the writer's voice because it effectively captures the blend of humor, nostalgia, and emotional depth that characterizes the screenplay. The lighthearted banter between Kroc, Rollie, and Joan adds a touch of humor, while the underlying tension and jealousy hint at the complexities of their relationships. Additionally, the scene's nostalgic atmosphere, evoked by the photo shoot and the discussion of the restaurant's history, resonates with the overall theme of the film.

Style and Similarities

The screenplay features sharp dialogue, intense character interactions, and high-stakes conflicts that drive the narrative forward. The writing style is characterized by a focus on power dynamics, control, and the clash of ideologies, creating tension and suspense. The authors excel in crafting witty and engaging dialogue, blending humor and seriousness to explore complex moral and ethical dilemmas.

Style Similarities:

Writer	Explanation
Aaron Sorkin	His influence is evident throughout the screenplay, with a strong emphasis on character-driven narratives, sharp dialogue, and conflict-driven storytelling.
David Mamet	His writing style resonates in the screenplay through power dynamics, tense confrontations, and exploration of corporate culture.
Quentin Tarantino	His unique voice and character interactions, along with a mix of humor and depth, contribute to the overall style of the screenplay.

Other Similarities: The screenplay also showcases elements of other authors' styles, such as Noah Baumbach's nuanced exploration of relationships and internal struggles, and Charlie Kaufman's philosophical ideas and character interactions.

Top Correlations and patterns found in the scenes:

Pattern	Explanation
Tone and Emotional Impact	There is a strong correlation between the scene's tone and emotional impact. Scenes with a tone of frustration, disappointment, resignation, and seriousness tend to have a higher emotional impact. Scenes with a humorous or motivational tone have a lower emotional impact.
Tone and Dialogue	There is a moderate correlation between the scene's tone and the quality of dialogue. Scenes with a reflective, frustrated, hopeful, or inspiring tone tend to have better dialogue. Scenes with a humorous or businesslike tone have lower quality dialogue.
Character Changes and Scene Grade	There is a moderate correlation between character changes within a scene and the overall scene grade. Scenes with character changes tend to have higher scene grades. Scenes without character changes tend to have lower scene grades.
Conflict and Emotional Impact	There is a moderate correlation between conflict within a scene and the emotional impact of the scene. Scenes with high conflict tend to have a higher emotional impact. Scenes with low conflict tend to have a lower emotional impact.
Plot and Scene Grade	There is a weak correlation between the plot of a scene and the overall scene grade. Scenes with a strong plot tend to have slightly higher scene grades. However, there are many exceptions to this trend.

Writer's Craft Overall Analysis

The screenplay showcases the writer's ability to create engaging dialogue, build tension, and establish character motivations. The scenes effectively balance humor, tension, and character development, setting up future conflicts and resolutions in the story. The writer demonstrates a strong understanding of screenwriting craft, with vivid descriptions and well-paced scenes.

Key Improvement Areas

Pacing and Structure

Improving pacing and structure can enhance the overall impact of the narrative and ensure a smoother flow between scenes.

Character Arcs

Developing more nuanced character arcs can deepen emotional engagement and create a more satisfying narrative experience.

Visual Storytelling

Incorporating stronger visual storytelling elements can create a more immersive experience for the audience and complement the engaging dialogue.

Suggestions

Type	Suggestion	Rationale
Book	Save the Cat by Blake Snyder	This book provides valuable insights into structuring and pacing in screenwriting, which can help improve the overall flow and impact of the narrative.
Exercise	Practice writing a beat sheet for your screenplayPractice In SceneProv	Creating a beat sheet can help you visualize the structure and pacing of your story, ensuring a smoother flow between scenes and a more engaging narrative.
Screenplay	Study the screenplay for 'The Social Network' by Aaron Sorkin	This screenplay is known for its sharp dialogue, character dynamics, and pacing, which can inspire the writer to further develop their craft in these areas.

Additional Notes: The writer demonstrates a strong foundation in screenwriting, with engaging dialogue and character development. Focusing on pacing, structure, and visual storytelling can elevate the overall quality of the screenplay and create a more immersive experience for the audience.

Here are different Tropes found in the screenplay

Trope	Trope Details	Trope Explanation
The American Dream	The protagonist, Ray Kroc, pursues his dream of expanding a small restaurant into a nationwide franchise, embodying the idea of rags to riches and the belief in the limitless opportunities available in America.	This trope is common in many American stories, such as the film 'The Pursuit of Happyness' where a struggling father fights against the odds to achieve success and prosperity.
The Self-Made Man	Ray Kroc is portrayed as a self-made man, starting from humble beginnings as a traveling salesman and building a fast-food empire through hard work, determination, and a strong belief in his vision.	This trope is often seen in stories about entrepreneurs and business leaders, such as the film 'Steve Jobs' where the protagonist is depicted as a visionary and a self-made man.
The Tragic Hero	Ray Kroc's tragic flaw, his obsession with success and expansion, ultimately leads to his downfall and the loss of his personal relationships, including his marriage to Ethel.	This trope is common in classical literature, such as the story of Macbeth, where the protagonist's tragic flaw leads to their downfall.
The Power of Positive Thinking	Ray Kroc listens to motivational records and believes in the power of positive thinking, using it to drive his success and overcome obstacles.	This trope is often seen in stories about entrepreneurs and self-help gurus, such as the film 'The Secret' where the power of positive thinking is used to manifest success and happiness.
The Reluctant Hero	Ethel, Ray Kroc's wife, is initially supportive of his dream but eventually becomes tired and frustrated with the constant upheaval and uncertainty, becoming a reluctant hero who ultimately supports her husband's vision.	This trope is common in stories about entrepreneurs and visionaries, such as the film 'The Social Network' where the protagonist's girlfriend is initially supportive but eventually becomes disillusioned with his obsession with success.
The Mentor	Harry Sonneborn, a businessman from The Tastee-Freez Corporation, becomes a mentor to Ray Kroc, helping him to see the potential in the real estate business and providing guidance and support in his quest for success.	This trope is common in stories about entrepreneurs and visionaries, such as the film 'The Pursuit of Happyness' where the protagonist is mentored by a successful businessman who helps him to achieve his dreams.
The Rival	The McDonald brothers, Dick and Mac, become rivals to Ray Kroc, as he seeks to expand the franchise and they resist his efforts to change their successful business model.	This trope is common in stories about entrepreneurs and visionaries, such as the film 'Jobs' where the protagonist faces competition from other tech companies and visionaries.
The Quest	Ray Kroc's quest for success and expansion becomes an all-consuming journey, leading him to make personal sacrifices and face challenges along the way.	This trope is common in stories about entrepreneurs and visionaries, such as the film 'The Pursuit of Happyness' where the protagonist's quest for success becomes a journey of self-discovery and personal growth.
The Transformation	Ray Kroc undergoes a transformation, from a traveling salesman to a successful businessman, as he pursues his dream of expanding the McDonald's franchise.	This trope is common in stories about entrepreneurs and visionaries, such as the film 'The Social Network' where the protagonist undergoes a transformation from a college student to a successful tech entrepreneur.

Memorable lines in the script:

Scene Number	Line
1	Ray Kroc: Increase supply, demand will follow. Chicken and the egg.
41	Ray Kroc: Persistence and determination alone are all-powerful.
15	Ray Kroc: This place you’ve created, it’s not a restaurant. It’s not even a place. It’s an idea.
9	Mac McDonald: We decide to tear down the kitchen. Rebuild. Reconfigure. Rethink the whole dang thing.
34	Joan Smith: You don’t build a restaurant empire acting like a timid little mouse.

Some Loglines to consider:

A struggling salesman seizes the opportunity to franchise a revolutionary burger stand, transforming himself into a ruthless tycoon and forever changing the face of fast food.
The untold story of Ray Kroc, the man who built a billion-dollar empire on the backs of two brothers and their innovative fast-food system.
A biopic that explores the dark side of the American Dream, as ambition and greed collide in the cutthroat world of fast food.
The rise and fall of a partnership, as the McDonald brothers watch their dream become corrupted by the relentless ambition of Ray Kroc.
A historical drama that delves into the ethical complexities of business, questioning the true meaning of success and the price of achieving it.

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OverallRating: 8.4
Overview: The screenplay demonstrates a high level of consistency and quality across scenes, with engaging dialogue and character dynamics. The story effectively explores the protagonist's character and struggles, introducing key turning points and intriguing business opportunities. Emotionally resonant and thought-provoking themes add depth to the narrative. However, there are occasional opportunities to improve attention to detail in quality control and further explore the emotional depth of the characters and their relationships. Overall, the screenplay is a compelling and engaging exploration of the McDonald's origin story.
Strengths:

Consistent scene-by-scene quality with engaging dialogue and character dynamics
Effective use of humor, frustration, and character dynamics to create memorable moments
In-depth exploration of the protagonist's character and struggles
Introduction of key turning points and intriguing business opportunities
Emotionally resonant and thought-provoking themes
High-quality introduction of crucial elements of the McDonald's brand

Areas of Improvement:

Occasional lack of attention to detail in quality control and attention to detail
Potential for further exploration of the emotional depth of the characters and their relationships
Improved balance between professional ambitions and personal relationships

Notable Examples

Scene 3 - explanation: Effective delving into Ray Kroc's character, providing insight into his past struggles and current mindset, with the use of the record player and motivational quotes adding depth to the scene.
Scene 8 - explanation: Highly engaging, informative, and foundational scene that introduces key characters, showcases innovative concepts, and builds intrigue.
Scene 11 - explanation: Captures the emotional and inspirational essence of the birth of the McDonald's franchise, setting the stage for future success of the business, with impactful dialogue and engaging character dynamics.
Scene 36 - explanation: Highly impactful scene with intense emotions, high stakes, and significant character development, driving the plot forward with powerful dialogue.

Improvement Examples

Scene 21 - explanation: Could benefit from improved attention to detail in quality control and attention to detail, as the conflict between Kroc and the franchise owners highlights the importance of these factors.

Scene Map

The Founder

Overview

Unique Selling Point

AI Verdict & Suggestions

Story Facts

Script Level Analysis

Screenplay Insights

Story Critique

Characters

Emotional Analysis

Goals and Philosophical Conflict

Themes

Logic & Inconsistencies

Scene Analysis

Scene Level Percentiles

Other Analyses

Unique Voice

Writer's Craft

Memorable Lines

Tropes

World Building

Correlations

Loglines

Unique Voice

Writer's Craft

Memorable Lines

Tropes

World Building

Correlations

Loglines

Script•o•Scope

Pass / Consider / Recommend Analysis

Gemini

Executive Summary

Summary

Scene by Scene Summaries

📊 Script Snapshot

What's Working

Where to Focus

📊 Understanding Your Percentile Rankings

Key Strengths

Key Strengths

Key Strengths

Areas to Improve

Key Strengths

Key Strengths

Areas to Improve

Key Strengths

Areas to Improve

Key Strengths

Areas to Improve

Screenplay Story Analysis

Ray - Score: 86/100

Role

Personality

Scenes

Character Analysis Overview

Foundational Definition 9/10

Complexity And Depth 8/10

Arc Or Purposeful Stasis 9/10

Dialogue And Voice 8/10

Behavior And Choices 9/10

Relationship Dynamics 8/10

Scene Impact 9/10

Role Fulfillment 9/10

Thematic Plot Integration 9/10

Emotional Resonance 8/10

Score: 9

Suggestions

Follow-up Questions

Score: 8

Suggestions

Follow-up Questions

Score: 9

Suggestions

Follow-up Questions

Score: 8

Suggestions

Follow-up Questions