Madmen
A successful ad executive navigates the challenges of the advertising industry while facing a crackdown on health claims by the Trade Commission.
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Unique Selling Point
AI Verdict
Consider
Recommend
Story Facts
Genres:Setting: 1960, Manhattan
Themes: Smoking and its perception, Challenges in the advertising industry, Relationship dynamics and support, Navigating the workplace, Cynicism and living in the present, Marketing strategies and creativity, Tensions in professional and personal relationships
Conflict & Stakes: The challenges of advertising cigarettes amidst health concerns, Don's career decline, and personal relationships
Mood: Slick, sophisticated, and introspective
Standout Features:
- Character Development: Complex and multi-dimensional characters drive the narrative forward.
- Historical Setting: Authentic portrayal of 1960s Manhattan adds depth and richness to the story.
- Sarcastic Banter: Sharp and witty dialogue between characters adds humor and depth to the interactions.
Comparable Scripts: Mad Men, Revolutionary Road, An Education, The Apartment, A Single Man, The Catcher in the Rye, Who's Afraid of Virginia Woolf?, Casablanca, The Great Gatsby, Network
Script Level Analysis
This section delivers a top-level assessment of the screenplay’s strengths and weaknesses — covering overall quality (P/C/R/HR), character development, emotional impact, thematic depth, narrative inconsistencies, and the story’s core philosophical conflict. It helps identify what’s resonating, what needs refinement, and how the script aligns with professional standards.
Screenplay Insights
Breaks down your script along various categories.
Story Critique
Characters
Emotional Analysis
Breaks down the emotional journey of the audience across the script.
Goals and Philosophical Conflict
Logic & Inconsistencies
Scene Analysis
Scenes now use the full 0–10 scale, so your numbers will look lower and more spread out than before. That's the new, smarter model being honest — not a verdict on your script.
A 5 is fine. “Functional” (5–6) is a solid, professional scene — that's where most scenes sit. The scale rides low on purpose, so it has room to point down (where to fix) and up (what's working).
The table uses the same colors: warm = worth a look · neutral = fine · green = working. We re-scored our whole reference library the same way, so your percentile rankings stay a fair, apples-to-apples comparison.
All of your scenes analyzed individually and compared, so you can zero in on what to improve.
Other Analyses
This section looks at the extra spark — your story’s voice, style, world, and the moments that really stick. These insights might not change the bones of the script, but they can make it more original, more immersive, and way more memorable. It’s where things get fun, weird, and wonderfully you.
Unique Voice
Writer's Craft
Memorable Lines
World Building
Unique Voice
Writer's Craft
Memorable Lines
World Building
▸ What you’re looking at
Your whole script read on three things — Design (is it built), Execution (does it play on the page), and Read (does it grip) — then mapped scene by scene. The rows go Script → Acts → Sequences → Scenes in story order, left to right; a unit’s width is its length in pages.
Colour depends on the mode. By default you’re on Triage — a recommendation for each part: Keep (green), Polish, Rework, or Cut / rebuild (red). Switch Colour by (top) to a lens (Design / Execution / Read) or one of the twelve axes and the colour becomes that signal’s score instead — red (needs work) through green (strong), with grey where a part isn’t owed that signal. Either way it’s a map of where to look.
To explore: click any cell for its detailed read — what’s working, what’s dragging, and your options. When a script has acts, hover an act and hit ⤢ Focus to zoom into it. Use Colour by (top) to recolour by a single craft signal, or the Findings / Axes / Patterns tabs to read it different ways.
Layered Read
Open full screen ↗Pass / Consider / Recommend Analysis
Claude
Executive Summary
- The pitch meeting with the tobacco executives is a standout sequence, showcasing Don Draper's creative brilliance and ability to think outside the box. His 'It's Toasted' slogan is an inspired solution to the advertising challenges faced by the tobacco industry. high ( Scene 13 (25) )
- The introduction of Peggy Olson, the new secretary, provides a compelling character arc and insight into the gender dynamics and workplace culture of the 1960s advertising industry. Joan Holloway's advice to Peggy is both humorous and insightful. medium ( Scene 5 (12) )
- The dialogue between Don and Rachel Mencken is rich with subtext and reveals deeper layers to Don's character, hinting at a past and worldview that are not immediately apparent. high ( Scene 16 (28) )
- The exchange between Don, Salvatore, and Greta Guttman could be tightened up and made more concise, as it feels a bit drawn out at times. low ( Scene 11 (23) )
- The interaction between Peggy and Pete could be further developed to better establish the dynamic between these two characters and their potential power struggle. medium ( Scene 7 (14) )
- While the script provides a strong introduction to the world of Mad Men, there is little exploration of Don Draper's personal life and relationships outside of the office. Expanding on these elements could add depth and complexity to the overall narrative. medium ( Scene )
- The final sequence, which transitions from the Draper household to an idyllic suburban neighborhood, provides a striking visual contrast and hints at the broader thematic concerns of the series, such as the tension between the public persona and private lives of the characters. high ( Scene 18 (36) )
- The confrontation between Don and Rachel Mencken highlights the gender dynamics and power dynamics at play in the advertising industry, as well as Don's own conflicted views on love and relationships. high ( Scene 10 (19) )
Gemini
Executive Summary
- Evocative portrayal of the 1960s advertising world, capturing the era's social norms, gender dynamics, and cultural shifts. high ( Scene general )
- Complex and compelling protagonist in Don Draper, whose internal conflicts, moral ambiguities, and creative genius drive the narrative. high ( Scene 4 Scene 6 Scene 25 )
- Sharp and witty dialogue that reflects the advertising industry's focus on language and persuasion. high ( Scene 25 )
- Intriguing exploration of themes such as identity, happiness, consumerism, and the American Dream. medium ( Scene 12 Scene 23 )
- Strong female characters like Rachel Mencken who challenge the prevailing gender roles and societal expectations. medium ( Scene 19 Scene 28 )
- Pacing can be uneven, with some scenes feeling slow and others rushed, particularly in the pilot episode. high ( Scene general )
- Certain character interactions, like those involving Pete Campbell, can come across as stereotypical or overly aggressive. medium ( Scene 11 Scene 20 )
- The ending of the pilot episode feels abrupt and leaves some character motivations unclear, particularly Peggy's decision. medium ( Scene 29 )
- Deeper exploration of the impact of advertising on society and the ethical considerations of the industry. medium ( Scene general )
- More diverse representation of characters from different racial and socioeconomic backgrounds. medium ( Scene general )
- The recurring motif of smoking and its connection to themes of addiction, pleasure, and mortality. high ( Scene 4 Scene 23 )
- The contrasting portrayal of traditional and modern advertising strategies. medium ( Scene 13 Scene 25 )
- The exploration of loneliness and the search for connection in a consumerist society. medium ( Scene 28 )
Summary
High-level overview
Summary:
Don Draper, a successful ad executive, faces challenges with his cigarette account and the crackdown on health claims by the Trade Commission. He seeks solace and advice from Midge Daniels, an artist he is involved with. Midge offers sarcastic remarks and suggestions but also provides support and reassurance.
Meanwhile, Peggy Olson starts her first day as a secretary at Sterling Cooper and receives guidance from Joan, the office manager, on how to navigate the office and handle Don. Peggy also goes to the doctor to get a prescription for contraceptive pills, where she is made to feel comfortable and responsible.
Don and his colleague, Roger, have conversations about their upcoming meeting with the tobacco executives and discuss the lack of diversity in the company. They meet Rachel Mencken, who challenges Don's strategies during a boardroom meeting, leading to tension and arguments. However, Don's pitch of a new angle for cigarette advertising - emphasizing the dangers of everyday life - impresses the executives.
In a separate storyline, Don and Rachel engage in a deep conversation about love, loneliness, and the meaning of life after their heated argument. They find a mutual connection and acknowledge the possibility of a future meeting.
Overall, the movie explores Don's professional and personal life, his relationships with various characters, and the challenges he faces in the advertising industry. It delves into themes of love, identity, and societal expectations during the 1960s.
Scene by Scene Summaries
Scene by Scene Summaries
- Don Draper engages in a conversation with a busboy in a bar about smoking and his choice of brand.
- Don Draper visits Midge Daniels at her apartment late at night. They discuss the challenges he is facing with his cigarette account and the crackdown on health claims by the Trade Commission. Midge offers sarcastic remarks and suggestions, while also revealing her personal artwork. The scene ends with a suggestive moment between Don and Midge.
- Don visits Midge at her apartment and suggests they get married. Midge responds sarcastically and they engage in playful banter. Don mentions his upcoming meeting with the tobacco people and expresses his frustration. Midge offers support and reassurance.
- Don visits Midge at her apartment and suggests they get married. Midge responds sarcastically and they engage in playful banter. Don mentions his upcoming meeting with the tobacco people and expresses his frustration. Midge offers support and reassurance.
- Peggy Olson starts her first day as a secretary at Sterling Cooper. Joan, the office manager, gives her a tour and offers advice on how to navigate the office and handle her boss, Don Draper.
- Don gets ready for a meeting with the tobacco executives and has a conversation with Roger about the upcoming meeting. They discuss the lack of Jewish employees in the company and the need for someone to make the department store executives feel comfortable. Don ends the scene by closing his eyes and reflecting.
- Don and Pete walk down the hallway together, engaging in sarcastic banter. They discuss Pete's upcoming wedding and Don warns him about the consequences of his actions. They enter the board room where they meet Rachel Mencken, who challenges Don's expectations. They sit down and Don makes a subtle comment to Roger about his shirt.
- Peggy goes to the doctor to get a prescription for contraceptive pills. The doctor is friendly and reassuring, making Peggy feel comfortable. They discuss the importance of being responsible and not abusing the medication.
- Don and Roger give their pitch to Rachel Mencken, who challenges Don's strategy. The tension rises as Rachel questions the effectiveness of a coupon strategy and expresses her desire for customers who are attracted to the store because it is expensive. Don becomes frustrated and the meeting escalates into an argument, leading Don to storm out.
- Don and Pete discuss Pete's upcoming wedding, Don warns Pete about the consequences of his actions. They meet Rachel Mencken in the board room and tension rises as Rachel challenges Don's strategy. The meeting escalates into an argument, leading Don to storm out.
- Don and Pete discuss Pete's upcoming wedding, meet with Rachel Mencken in the board room, tension rises as Rachel challenges Don's strategy, leading to an argument and Don storming out.
- Don, Roger, Pete, and the tobacco executives discuss the challenges of advertising cigarettes in the face of health concerns. Pete proposes a new angle by emphasizing the dangers of everyday life and the idea of 'Death Wish'. Don further develops this concept by introducing the slogan 'Lucky Strike - It's Toasted'. The executives are intrigued and impressed by the idea.
- Don and Roger give their pitch to Rachel Mencken, who challenges Don's strategy. The tension rises as Rachel questions the effectiveness of a coupon strategy and expresses her desire for customers who are attracted to the store because it is expensive. Don becomes frustrated and the meeting escalates into an argument, leading Don to storm out.
- Don and Pete discuss Pete's upcoming wedding and meet with Rachel Mencken in the boardroom. Tension rises as Rachel challenges Don's strategy, leading to an argument and Don storming out.
- Don and Rachel meet at a lounge to discuss their previous heated argument. They engage in a deep conversation about love, loneliness, and the meaning of life. Don expresses his cynical views on love and reveals that he lives his life as if there is no tomorrow. Rachel empathizes with Don's feelings of being out of place and disconnected. The scene ends with them acknowledging a mutual connection and the possibility of seeing each other again.
- Don and Rachel have a deep conversation about love and life after their heated argument. They find a mutual connection and potential for a future meeting.
- Don and Rachel have a deep conversation about love and life after their heated argument. They find a mutual connection and potential for a future meeting.
📊 Script Snapshot
What's Working
Where to Focus
📊 Understanding Your Scores
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Hover over each axis on the radar chart to see what that category measures and why it matters.
Analysis: The screenplay exhibits strengths in character development, creating complex and relatable characters with believable arcs. While the foundation is solid, there are areas where further refinement could enhance character engagement and deepen the emotional impact on the audience.
Key Strengths
- The complexity and depth of the main characters, Don Draper and Rachel Mencken, are particularly well-crafted. Their struggles with identity, love, and connection resonate strongly with the audience.
Areas to Improve
- Certain character arcs, such as Pete Campbell's, could be further developed to showcase more significant growth and transformation.
Analysis: The screenplay's premise effectively establishes a compelling and clear narrative foundation. However, it could benefit from further refinement to enhance its originality and depth while maintaining its clarity and audience engagement.
Key Strengths
- The premise establishes a strong and relatable protagonist in Don Draper, whose personal struggles and ambition create an engaging narrative arc.
Analysis: The screenplay exhibits a solid narrative structure, effectively introducing characters and establishing the central conflict. However, the plot development could be refined to enhance clarity and coherence, ensuring a smooth and engaging flow throughout the story.
Key Strengths
- The introduction of Don Draper as a complex and enigmatic character is particularly effective, immediately capturing the audience's attention and establishing the foundation for his character arc.
Areas to Improve
- The motivations and actions of certain supporting characters, such as Midge Daniels and Pete Campbell, could be further developed to provide a stronger foundation for their involvement in the plot.
Analysis: This screenplay effectively conveys its themes and messages, exploring them through the characters, plot, and dialogue. The themes are relevant and relatable, and the screenplay's exploration of them is thought-provoking and emotionally engaging. However, some aspects of the message could be clarified and integrated more seamlessly into the narrative.
Key Strengths
- The screenplay's exploration of the theme of love is particularly strong. The screenplay does a great job of exploring the different facets of love, from romantic love to familial love to self-love.
Analysis: The screenplay displays a vivid and engaging visual style, particularly in the scenes set in the bar and at Midge's apartment. The descriptions are evocative and effectively capture the atmosphere and mood of these scenes. However, there is room for improvement in terms of maintaining consistency and originality throughout the screenplay.
Key Strengths
- The opening scene in the bar is particularly well-written, with vivid descriptions that create a strong sense of atmosphere and introduce Don Draper as a complex and enigmatic character.
Analysis: The screenplay effectively captures the emotional experiences of its characters and the time period in which they exist. Its strengths lie in creating relatable characters and conveying the complexities of their relationships. However, it could benefit from expanding the emotional depth of certain character arcs and exploring more nuanced emotional dimensions.
Key Strengths
- The screenplay effectively captures the emotional complexities of the characters and the time period, creating a strong sense of emotional resonance with the audience.
Analysis: The screenplay exhibits a solid foundation in presenting conflict and stakes, setting the stage for a compelling story. However, there are areas where further development could enhance the narrative tension and audience engagement. By deepening the central conflict, escalating stakes, and exploring alternative resolutions, the screenplay can reach its full potential in captivating its audience.
Key Strengths
- The screenplay establishes a clear central conflict that drives the narrative forward.
- The stakes are personal and compelling, providing a strong foundation for character motivation.
Analysis: The screenplay exhibits a notable level of originality and creativity in its exploration of complex characters and their interactions within a period drama. However, there are some missed opportunities to innovate within the overarching storyline.
Expand to see detailed analysis
View Complete AnalysisScreenplay Story Analysis
Note: This is the overall critique. For scene by scene critique click here
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Character Peggy Olson
Description Peggy's behavior towards Pete Campbell seems inconsistent. In scene 14, she appears uncomfortable and offended by his advances, yet in scene 29, she willingly invites him into her apartment despite his drunken state. This shift could be explored further to ensure character consistency.
( Scene 14 (14) Scene 29 (29) ) -
Character Don Draper
Description Don's sudden inspiration for the 'It's Toasted' campaign seems slightly convenient, given his earlier struggle to find a solution. While his character is portrayed as a brilliant ad-man, the transition could be smoother to avoid the impression of a forced plot resolution.
( Scene 25 (25) )
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Description The disappearance of Greta's research report from Don's wastebasket and its subsequent use by Pete Campbell creates a plot hole. It's unclear how Pete obtained the report, and the lack of explanation raises questions about the office's security and Don's awareness of his surroundings.
( Scene 23 (23) Scene 26 (26) )
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Description The busboy's eloquent and introspective responses to Don's questions about smoking habits feel slightly unrealistic for his role and the time period. The dialogue could be adjusted to reflect a more natural and less philosophical tone.
( Scene 4 (4) )
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Element Complimenting Don's appearance
( Scene 5 (5) Scene 11 (12) Scene 14 (14) )
Suggestion The repeated comments about Don looking 'like a hundred bucks' could be reduced to avoid redundancy. Perhaps one instance could be replaced with a different observation or interaction to maintain variety.
Don - Score: 82/100
Role
Protagonist
Character Analysis Overview
Peggy - Score: 78/100
Character Analysis Overview
Roger - Score: 73/100
Character Analysis Overview
Rachel - Score: 73/100
Character Analysis Overview
Pete - Score: 62/100
Role
Antagonist
Character Analysis Overview
Midge - Score: 72/100
Character Analysis Overview
Joan - Score: 75/100
Character Analysis Overview
Identified Themes
| Theme | Theme Details | Theme Explanation |
|---|---|---|
|
Smoking and its perception
|
Discussions about smoking 'Old Gold' cigarettes, negative perception of smoking, and its impact on relationships
|
This theme explores the topic of smoking and its perception in society during the 1960s. It delves into the loyalty towards a particular brand, the negative stigma associated with smoking, and how it affects personal relationships. |
|
Challenges in the advertising industry
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Don's challenges with his cigarette account and the realization of the end of health claims for cigarettes
|
This theme focuses on the difficulties faced by Don in his advertising career, specifically in relation to his cigarette account. It highlights the challenges arising from the crackdown on health claims and the potential decline of his career. |
|
Relationship dynamics and support
|
Interactions between Don and Midge, sarcastic banter, Don's frustration, and Midge's support
|
This theme explores the dynamics of relationships, particularly between Don and Midge. It showcases their banter, sarcastic remarks, and Don's frustrations, along with Midge offering support and reassurance. |
|
Navigating the workplace
|
Peggy's first day as a secretary, advice from Joan on office dynamics and impressing male colleagues
|
This theme focuses on Peggy's entry into the workplace and the advice she receives from Joan. It delves into the dynamics of working in an office, handling superiors like Don, and making a good impression on male colleagues. |
|
Cynicism and living in the present
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Don's philosophy of living in the moment, his cynical views on love, loneliness, and feeling out of place
|
This theme revolves around Don's perspective on life and love. It touches upon his cynical views, his philosophy of living in the present, and his feelings of loneliness and disconnection from others. |
|
Marketing strategies and creativity
|
Brainstorming strategies to advertise cigarettes, using 'Death Wish', and proposing 'Lucky Strike - It's Toasted'
|
This theme explores the creativity and strategic thinking involved in marketing, particularly in the context of advertising cigarettes. It focuses on the brainstorming process, the suggestion of a new approach using 'Death Wish', and Don's proposal of the slogan 'Lucky Strike - It's Toasted'. |
|
Tensions in professional and personal relationships
|
Arguments with Rachel Mencken and storming out of meetings
|
This theme revolves around the tensions that arise in professional and personal relationships. It highlights the arguments between Don and Rachel Mencken during meetings and the subsequent storming out. |
Screenwriting Resources on Themes
Articles
| Site | Description |
|---|---|
| Studio Binder | Movie Themes: Examples of Common Themes for Screenwriters |
| Coverfly | Improving your Screenplay's theme |
| John August | Writing from Theme |
YouTube Videos
| Title | Description |
|---|---|
| Story, Plot, Genre, Theme - Screenwriting Basics | Screenwriting basics - beginner video |
| What is theme | Discussion on ways to layer theme into a screenplay. |
| Thematic Mistakes You're Making in Your Script | Common Theme mistakes and Philosophical Conflicts |
Scene Analysis
Scenes now use the full 0–10 scale, so your numbers will look lower and more spread out than before. That's the new, smarter model being honest — not a verdict on your script.
A 5 is fine. “Functional” (5–6) is a solid, professional scene — that's where most scenes sit. The scale rides low on purpose, so it has room to point down (where to fix) and up (what's working).
The table uses the same colors: warm = worth a look · neutral = fine · green = working. The point is awareness, not maxing every number — a scene can be light on plot or conflict for good reasons.
📊 Understanding Your Percentile Rankings
Your scene scores are compared against professional produced screenplays in our vault (The Matrix, Breaking Bad, etc.). The percentile shows where you rank compared to these films.
Example: A score of 8.5 in Dialogue might be 85th percentile (strong!), while the same 8.5 in Conflict might only be 50th percentile (needs work). The percentile tells you what your raw scores actually mean.
Hover over each axis on the radar chart to see what that category measures and why it matters.
Scenes are rated on many criteria. The goal isn't to try to maximize every number; it's to make you aware of what's happening in your scenes. You might have very good reasons to have character development but not advance the story, or have a scene without conflict. Obviously if your dialogue is really bad, you should probably look into that.
| Compelled to Read | Story Content | Character Development | Scene Elements | Audience Engagement | Technical Aspects | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Click for Full Analysis | Overall | Clarity | Scene Impact | Concept | Plot | Originality | Characters | Character Changes | Internal Goal | External Goal | Conflict | Opposition | High stakes | Story forward | Twist | Emotional Impact | Dialogue | Engagement | Pacing | Formatting | Structure | |
| 1 - Smoke Gets In Your Eyes | 6.5 | 9.5 / 8.5 | 7 / 6.5 | 7 | 4 | 8 | 8 | 2 | 7.5 | 8 | 4 | 3 | 2 | 3 | 7 | 5 | 9 | 7 | 8 | 9 | 7 | |
| 2 - Late Night Conversation | 6.8 | 9 / 8.5 | 5.5 / 6.5 | 8 | 6 | 7 | 8 | 2 | 7.5 | 8 | 5 | 2 | 5.5 | 5 | 5 | 6 | 8 | 6.5 | 6.5 | 9 | 7 | |
| 3 - Late Night Visit | 6.5 | 9.5 / 8.5 | 5 / 6.5 | 7 | 5 | 6.5 | 8 | 2 | 7.5 | 6 | 4 | 4 | 5 | 3.5 | 4 | 6 | 8 | 7 | 6.5 | 9 | 7 | |
| 4 - Pete's Bachelor Party Plans | 6.2 | 9.5 / 8.5 | 5 / 7 | 6 | 6 | 5.5 | 8 | 1 | 7 | 8 | 4 | 2 | 3 | 4.5 | 5 | 4 | 8 | 6.5 | 7 | 9 | 6.5 | |
| 5 - First Day at the Office | 6.5 | 9 / 8.5 | 5.5 / 6.5 | 7 | 5 | 6.5 | 8 | 1.5 | 6 | 7 | 2 | 2 | 2.5 | 5 | 3 | 5 | 8 | 6.5 | 7.5 | 9 | 7 | |
| 6 - Don's Preparations | 6.8 | 9 / 8.5 | 6.5 / 7.5 | 7 | 6 | 7 | 8 | 2 | 7.5 | 6 | 5 | 4 | 6.5 | 5.5 | 5 | 6 | 8 | 7 | 7 | 9 | 7.5 | |
| 7 - untitled | 6.8 | 9 / 8.5 | 5 / 7 | 7 | 6 | 5.5 | 8 | 3 | 6 | 7 | 6 | 5 | 4 | 5 | 5 | 5 | 8 | 7 | 7.5 | 9 | 7.5 | |
| 8 - Don and Pete's Meeting with Rachel Mencken | 7.2 | 9.5 / 9 | 7 / 7.5 | 7 | 7 | 6.5 | 8 | 3 | 8 | 7 | 8 | 4 | 6.5 | 7 | 5 | 7 | 9 | 7.5 | 8 | 9 | 7.5 | |
| 9 - Peggy's Doctor Visit | 6.5 | 9 / 8 | 6 / 6.5 | 7 | 6 | 6.5 | 6 | 2 | 7 | 8 | 4 | 5 | 5 | 5 | 7 | 6 | 7 | 6 | 6 | 8 | 5.5 | |
| 10 - Don confronts Rachel | 6.5 | 9 / 8.5 | 7 / 7 | 7 | 6 | 6.5 | 7 | 3 | 7 | 8 | 8 | 8 | 6 | 6.5 | 7 | 6 | 8 | 7.5 | 7.5 | 8 | 7 | |
| 11 - Tension in the Board Room | 6.5 | 9 / 8 | 5.5 / 6.5 | 7 | 6 | 6 | 7 | 3 | 7 | 8 | 6 | 5 | 5 | 6 | 5 | 6 | 8 | 6.5 | 7 | 9 | 7 | |
| 12 - The Argument | 6.8 | 9 / 8.5 | 5.5 / 7.5 | 8 | 6 | 7 | 7 | 2 | 7 | 8 | 6 | 4 | 7 | 4 | 7 | 6 | 8 | 6.5 | 6 | 8.5 | 7 | |
| 13 - Finding a New Strategy | 8.2 | 9.5 / 9 | 7.5 / 8 | 9 | 8 | 8 | 9 | 4 | 8 | 9.5 | 9 | 9 | 9 | 9 | 8 | 9 | 9 | 9 | 8.5 | 9 | 8.5 | |
| 14 - Don's Frustration | 7.2 | 9 / 8.5 | 7.5 / 7.8 | 7 | 7 | 6 | 8 | 4 | 8 | 8.5 | 8 | 6 | 6.5 | 8 | 5 | 7 | 8 | 7.5 | 8 | 9.5 | 7 | |
| 15 - Tension at the Boardroom | 6.5 | 8.5 / 8 | 4 / 6.5 | 6 | 4 | 5.5 | 8 | 2 | 7 | 5 | 5 | 4 | 4 | 3 | 7 | 6 | 7 | 6.5 | 7 | 8 | 5.5 | |
| 16 - A Spirited Debate | 7.8 | 9 / 9 | 8 / 8 | 9 | 7 | 8.5 | 9 | 5 | 9 | 7 | 7 | 6 | 7 | 6 | 8 | 9 | 10 | 8.5 | 8.5 | 9 | 8 | |
| 17 - Late Night Encounter | 6.5 | 9 / 8.5 | 7.5 / 7 | 7 | 5 | 7 | 8 | 6 | 7.5 | 6 | 6 | 5 | 5 | 5 | 7 | 7 | 8 | 7 | 7.5 | 8.5 | 7 | |
| 18 - Connection in Conflict | 5.5 | 9 / 8 | 1 / 6 | 5 | 2 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 4 | 0 | 2 | 5 | 7 | 3 | |
Scene 1 - Smoke Gets In Your Eyes
The #1 Rule of Screenwriting: Make your reader or audience compelled to keep reading.
“Grab ‘em by the throat and never let ‘em go.”
The scene level score is the impact on the reader or audience to continue reading.
The Script score is how compelled they are to keep reading based on the rest of the script so far.
The scene compels continuation because it establishes Don as an intriguing, enigmatic figure whose profession and methods are hinted at but not fully revealed. The reader wants to see what he does with the insight he just gained.
As the first scene of the pilot, it successfully introduces the central character and thematic concerns, creating a solid foundation. The cumulative momentum is moderate; the scene is more of a slow-burn setup than a hook, but it promises a thoughtful, character-driven story.
Scene 2 - Late Night Conversation
The #1 Rule of Screenwriting: Make your reader or audience compelled to keep reading.
“Grab ‘em by the throat and never let ‘em go.”
The scene level score is the impact on the reader or audience to continue reading.
The Script score is how compelled they are to keep reading based on the rest of the script so far.
The scene ends on a sensual dissolve, which provides closure to the intimate moment but leaves Don's professional crisis unresolved, creating mild curiosity about the next day's pitch.
The script so far has established Don's professional crisis and his complex personal life; this scene deepens his vulnerability and the cigarette problem, maintaining momentum but not adding a new hook or twist.
Scene 3 - Late Night Visit
The #1 Rule of Screenwriting: Make your reader or audience compelled to keep reading.
“Grab ‘em by the throat and never let ‘em go.”
The scene level score is the impact on the reader or audience to continue reading.
The Script score is how compelled they are to keep reading based on the rest of the script so far.
The scene ends with Don heading to work, leaving the question of whether he'll find a pitch open, but the lack of a cliffhanger or strong hook makes it feel self-contained.
The script so far has established Don's professional crisis and his relationship with Midge as an escape. This scene deepens his vulnerability but doesn't introduce new threads or raise the stakes, so momentum is maintained but not accelerated.
Scene 4 - Pete's Bachelor Party Plans
The #1 Rule of Screenwriting: Make your reader or audience compelled to keep reading.
“Grab ‘em by the throat and never let ‘em go.”
The scene level score is the impact on the reader or audience to continue reading.
The Script score is how compelled they are to keep reading based on the rest of the script so far.
The scene ends on a laugh (Pete grabbing the card), which provides a mild hook, but it feels self-contained—no cliffhanger or urgent question drives the reader to the next page.
Given the whole script so far, the unresolved cigarette-account problem and Don's personal turmoil provide strong momentum. This scene adds a new character (Pete) and a subplot (bachelor party), which enriches the world but doesn't accelerate the main drive.
Scene 5 - First Day at the Office
The #1 Rule of Screenwriting: Make your reader or audience compelled to keep reading.
“Grab ‘em by the throat and never let ‘em go.”
The scene level score is the impact on the reader or audience to continue reading.
The Script score is how compelled they are to keep reading based on the rest of the script so far.
The scene ends on a note of routine (Don and Roger entering the office), which doesn't create a strong cliffhanger but leaves the reader curious about Peggy's first day and her interactions with Don.
Given the whole script so far, the reader is pulled forward by the established arcs of Don's professional crisis and the introduction of Peggy as a new perspective, though this scene itself is a calm interlude that doesn't accelerate momentum.
Scene 6 - Don's Preparations
The #1 Rule of Screenwriting: Make your reader or audience compelled to keep reading.
“Grab ‘em by the throat and never let ‘em go.”
The scene level score is the impact on the reader or audience to continue reading.
The Script score is how compelled they are to keep reading based on the rest of the script so far.
The scene ends on a quiet, unresolved note with Don lying in the dark, staring at the trapped fly. This creates a sense of suspended dread that makes the reader want to see what happens at the 4 PM meeting, but the scene itself feels self-contained.
The script so far has built multiple threads: Don's affair with Midge, the pressure on the Lucky Strike account, the introduction of Peggy, and the casual sexism/racism of the office. This scene deepens Don's internal conflict and the ticking clock, maintaining momentum. The unresolved meeting and the Mencken's problem keep the reader invested.
Scene 7 -
The #1 Rule of Screenwriting: Make your reader or audience compelled to keep reading.
“Grab ‘em by the throat and never let ‘em go.”
The scene level score is the impact on the reader or audience to continue reading.
The Script score is how compelled they are to keep reading based on the rest of the script so far.
The scene ends with Don and Pete leaving for a meeting, leaving Peggy alone. The reader is mildly curious about the meeting and Peggy's future, but there's no cliffhanger.
The script so far has built momentum through Don's personal and professional crises (the tobacco account, his affair). This scene adds a new character (Peggy) and reinforces the toxic office culture, keeping the reader engaged in seeing how these threads develop.
Scene 8 - Don and Pete's Meeting with Rachel Mencken
The #1 Rule of Screenwriting: Make your reader or audience compelled to keep reading.
“Grab ‘em by the throat and never let ‘em go.”
The scene level score is the impact on the reader or audience to continue reading.
The Script score is how compelled they are to keep reading based on the rest of the script so far.
The scene ends with Don opening the door to the board room, creating a natural hook into the next scene where the Mencken meeting begins.
The script continues to build momentum through the Don-Pete rivalry and the looming tobacco meeting, keeping the reader invested in Don's professional and personal arcs.
Scene 9 - Peggy's Doctor Visit
The #1 Rule of Screenwriting: Make your reader or audience compelled to keep reading.
“Grab ‘em by the throat and never let ‘em go.”
The scene level score is the impact on the reader or audience to continue reading.
The Script score is how compelled they are to keep reading based on the rest of the script so far.
The scene ends with Peggy receiving the prescription, which provides a sense of closure to the immediate goal, but the unresolved tension between her desire for autonomy and society's judgment creates a quiet hook that makes the reader curious about how she will navigate this conflict going forward.
Given the whole script so far, the scene deepens Peggy's character arc and reinforces the show's themes of hypocrisy and identity, but the momentum from earlier scenes (Don's creative crisis, Pete's ambition) is not significantly advanced here, so the cumulative pull is moderate.
Scene 10 - Don confronts Rachel
The #1 Rule of Screenwriting: Make your reader or audience compelled to keep reading.
“Grab ‘em by the throat and never let ‘em go.”
The scene level score is the impact on the reader or audience to continue reading.
The Script score is how compelled they are to keep reading based on the rest of the script so far.
The scene compels continuation because Don's walkout leaves the Mencken's account in limbo, creating an open question about the consequences and his next move.
Given the whole script so far, the reader is pulled to continue because Don's professional and personal arcs (his affair, his insecurities) are building, and this scene adds a new layer of tension with a powerful client.
Scene 11 - Tension in the Board Room
The #1 Rule of Screenwriting: Make your reader or audience compelled to keep reading.
“Grab ‘em by the throat and never let ‘em go.”
The scene level score is the impact on the reader or audience to continue reading.
The Script score is how compelled they are to keep reading based on the rest of the script so far.
The scene ends with Pete's muttered insult, creating a small hook of unresolved tension, but it doesn't compel a strong urge to read the next scene immediately.
The script has multiple threads (tobacco account, Pete's ambition, Don's personal life) that are gaining momentum, but this scene is a minor beat that doesn't significantly increase cumulative pull.
Scene 12 - The Argument
The #1 Rule of Screenwriting: Make your reader or audience compelled to keep reading.
“Grab ‘em by the throat and never let ‘em go.”
The scene level score is the impact on the reader or audience to continue reading.
The Script score is how compelled they are to keep reading based on the rest of the script so far.
The scene ends with Don throwing the report away and asking for a drink, leaving the Lucky Strike problem unresolved, which creates mild suspense but no cliffhanger.
The script has built strong momentum through Don's personal and professional crises, and this scene deepens the thematic conflict, keeping the reader invested in how he'll solve the cigarette problem.
Scene 13 - Finding a New Strategy
The #1 Rule of Screenwriting: Make your reader or audience compelled to keep reading.
“Grab ‘em by the throat and never let ‘em go.”
The scene level score is the impact on the reader or audience to continue reading.
The Script score is how compelled they are to keep reading based on the rest of the script so far.
The scene ends on a triumphant note with Don's success, but it also leaves Pete's disappointment and the ongoing tension between them unresolved, making the reader curious about the fallout.
Given the whole script so far, the resolution of the tobacco crisis is a major milestone, but the script has built up multiple threads (Don's secret past, his relationships with Midge and Peggy, Pete's ambition) that keep the reader invested in what comes next.
Scene 14 - Don's Frustration
The #1 Rule of Screenwriting: Make your reader or audience compelled to keep reading.
“Grab ‘em by the throat and never let ‘em go.”
The scene level score is the impact on the reader or audience to continue reading.
The Script score is how compelled they are to keep reading based on the rest of the script so far.
The scene compels continuation because it leaves open questions: Will Pete retaliate? How will Don handle the Rachel Mencken situation? Peggy's wounded exit creates sympathy and curiosity about her arc.
The script continues to build momentum through Don's professional success and personal isolation. The unresolved threads (Rachel Mencken, Pete's ambition, Peggy's integration) keep the reader invested. The show's signature blend of period detail and psychological depth remains strong.
Scene 15 - Tension at the Boardroom
The #1 Rule of Screenwriting: Make your reader or audience compelled to keep reading.
“Grab ‘em by the throat and never let ‘em go.”
The scene level score is the impact on the reader or audience to continue reading.
The Script score is how compelled they are to keep reading based on the rest of the script so far.
The scene ends on a hollow note (Pete staring off at the stripper, applause, blackout) that does not create a strong cliffhanger or open question, so it does not strongly compel the reader to jump to the next scene.
Given the whole script, the unresolved tobacco account and Don's personal struggles provide strong momentum, but this scene stalls that momentum. The reader is still invested in Don's story and the agency dynamics, so the script continuation score remains moderate.
Scene 16 - A Spirited Debate
The #1 Rule of Screenwriting: Make your reader or audience compelled to keep reading.
“Grab ‘em by the throat and never let ‘em go.”
The scene level score is the impact on the reader or audience to continue reading.
The Script score is how compelled they are to keep reading based on the rest of the script so far.
The scene ends with a promise of future meetings and a lingering emotional charge, making the reader want to see how this connection develops.
The script has built strong momentum through Don's professional and personal arcs; this scene deepens the emotional stakes and leaves the Don-Rachel thread open, compelling continued reading.
Scene 17 - Late Night Encounter
The #1 Rule of Screenwriting: Make your reader or audience compelled to keep reading.
“Grab ‘em by the throat and never let ‘em go.”
The scene level score is the impact on the reader or audience to continue reading.
The Script score is how compelled they are to keep reading based on the rest of the script so far.
The scene ends with the door closing, leaving the reader wondering what happens inside—a classic cliffhanger that compels continuation to see the consequences of this secret meeting.
Given the whole script, this scene adds a new layer of personal intrigue to Pete's arc and his relationship with Peggy, which has been mostly professional. It deepens the emotional stakes and makes the reader invested in how this secret will affect the office dynamics and Pete's marriage.
Scene 18 - Connection in Conflict
The #1 Rule of Screenwriting: Make your reader or audience compelled to keep reading.
“Grab ‘em by the throat and never let ‘em go.”
The scene level score is the impact on the reader or audience to continue reading.
The Script score is how compelled they are to keep reading based on the rest of the script so far.
The scene does not compel the reader to continue; it is a self-contained closing image that provides a sense of finality rather than suspense or open questions.
Given the entire script, this scene serves as a quiet epilogue, but the unresolved arcs (e.g., Pete and Peggy's relationship, Don's personal struggles) still create momentum, though this scene itself does little to sustain it.
Scene 1 — Smoke Gets In Your Eyes — Clarity
Surface Clarity
Score:
9.5/10Intent/Mechanics Clarity
Score:
8.5/10Scene 2 — Late Night Conversation — Clarity
Surface Clarity
Score:
9/10Intent/Mechanics Clarity
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8.5/10Scene 3 — Late Night Visit — Clarity
Surface Clarity
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9.5/10Intent/Mechanics Clarity
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8.5/10Scene 4 — Pete's Bachelor Party Plans — Clarity
Surface Clarity
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9.5/10Intent/Mechanics Clarity
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8.5/10Scene 5 — First Day at the Office — Clarity
Surface Clarity
Score:
9/10Intent/Mechanics Clarity
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8.5/10Scene 6 — Don's Preparations — Clarity
Surface Clarity
Score:
9/10Intent/Mechanics Clarity
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8.5/10Scene 7 — untitled — Clarity
Surface Clarity
Score:
9/10Intent/Mechanics Clarity
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8.5/10Scene 8 — Don and Pete's Meeting with Rachel Mencken — Clarity
Surface Clarity
Score:
9.5/10Intent/Mechanics Clarity
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9/10Scene 9 — Peggy's Doctor Visit — Clarity
Surface Clarity
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9/10Intent/Mechanics Clarity
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8/10Scene 10 — Don confronts Rachel — Clarity
Surface Clarity
Score:
9/10Intent/Mechanics Clarity
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8.5/10Scene 11 — Tension in the Board Room — Clarity
Surface Clarity
Score:
9/10Intent/Mechanics Clarity
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8/10Scene 12 — The Argument — Clarity
Surface Clarity
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9/10Intent/Mechanics Clarity
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8.5/10Scene 13 — Finding a New Strategy — Clarity
Surface Clarity
Score:
9.5/10Intent/Mechanics Clarity
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9/10Scene 14 — Don's Frustration — Clarity
Surface Clarity
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9/10Intent/Mechanics Clarity
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8.5/10Scene 15 — Tension at the Boardroom — Clarity
Surface Clarity
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8.5/10Intent/Mechanics Clarity
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8/10Scene 16 — A Spirited Debate — Clarity
Surface Clarity
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9/10Intent/Mechanics Clarity
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9/10Scene 17 — Late Night Encounter — Clarity
Surface Clarity
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9/10Intent/Mechanics Clarity
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8.5/10Scene 18 — Connection in Conflict — Clarity
Surface Clarity
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9/10Intent/Mechanics Clarity
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8/10Top Correlations and patterns found in the scenes:
| Pattern | Explanation |
|---|---|
| Correlation between Tone and Emotional Impact | The tone of the scenes in this screenplay seems to have a significant impact on the emotional impact of the audience. The scenes with a tense tone tend to have higher emotional impact ratings, while the light-hearted scenes have lower emotional impact ratings. |
| Correlation between Dialogue and Character Changes | There is a positive correlation between the quality of dialogue and the extent of character changes in this screenplay. Scenes with better dialogue tend to have more pronounced character changes. |
| Correlation between Conflict and High Stakes | There is a strong positive correlation between the level of conflict and the high stakes in the scenes of this screenplay. As the conflict increases, the stakes also tend to rise. |
| Correlation between Concept and Plot | The concept and plot of this screenplay are closely related. Scenes with higher concept scores also tend to have higher plot scores. |
Here are different Tropes found in the screenplay
| Trope | Trope Details | Trope Explanation |
|---|
Memorable lines in the script:
| Scene Number | Line |
|---|---|
| 1 | Don: I love smoking. |
| 2 | Midge: Is this the part where I say, 'Don Draper is the greatest ad-man ever and his big strong brain will find a way to lead the sheep to the slaughterhouse'? |
| 4 | Pete Campbell: What a great gal. I'll tell you guys, she stole my heart. |
| 5 | Joan: And listen, we're going to be working together so don't take this the wrong way, but a girl like you, with those darling little ankles, I'd find a way to make them sing. Also, men love scarves. |
| 16 | Don: "You're born alone, you die alone, and this world just drops a bunch of rules on top of you to make you forget those facts. But I never forget. I'm living like there's no tomorrow, because there isn't one." |
Some Loglines to consider:
| Array ( [0] => A successful ad executive navigates the challenges of the advertising industry while facing a crackdown on health claims by the Trade Commission. [1] => Seeking solace, the ad executive finds support and reassurance from an artist he is involved with, who offers sarcastic remarks and suggestions. [2] => A new secretary receives guidance from the office manager on how to handle her boss, while also obtaining contraception and embracing responsibility. [3] => Conversations about diversity and upcoming meetings with tobacco executives lead to tension and arguments, but a new angle for cigarette advertising impresses. [4] => After a heated argument, the ad executive engages in a deep conversation about love and loneliness, sparking a mutual connection and possibility of a future meeting. ) |
| A talented but troubled advertising executive in 1960s New York grapples with his identity, his past, and the changing world around him. |
| In the golden age of advertising, a creative genius must confront the dark side of the American Dream and his own inner demons. |
| As the world of advertising undergoes a transformation, a group of men and women navigate the complexities of their personal and professional lives. |
| A woman challenges the male-dominated world of advertising, seeking success and fulfillment in a society bound by traditional gender roles. |
| Behind the glamorous facade of Madison Avenue, a group of ad-men and women grapple with existential questions about happiness, identity, and the true meaning of success. |
| In 1960s New York, a brilliant but troubled advertising executive navigates the high-stakes world of Madison Avenue while grappling with the complexities of his own identity and personal life. |
| As the advertising industry faces increasing scrutiny and regulation, a talented creative director must find innovative ways to sell his clients' products while wrestling with his own moral and existential dilemmas. |
| A group of ambitious, driven individuals in the 1960s New York advertising world clash and conspire as they strive to climb the corporate ladder and maintain their hold on power. |
| In the cutthroat world of 1960s Madison Avenue, a young woman joins a prestigious advertising firm and must navigate the gender dynamics and power structures of the industry while discovering her own inner strength. |
| A captivating character study that delves into the personal lives and psychological complexities of the men and women who fueled the golden age of American advertising in the 1960s. |
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The scene-by-scene analysis will demonstrate how each scene performs across various criteria, summarized in the column headings.
Click on any scene title to view the full analysis, including critiques and suggestions for improvement.
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