Executive Summary

Pass/Consider/Recommend/Highly Recommend
Engine: Gemini


Explanation: The 'Mad Men' pilot episode demonstrates strong potential with its evocative setting, complex protagonist, and sharp dialogue. However, it requires attention to pacing, character development, and the inclusion of more diverse perspectives. Further exploration of thematic depth and ethical considerations would enhance the overall narrative.

Engine: Claude


Explanation: The 'Mad Men' pilot screenplay is a strong introduction to the world of 1960s Madison Avenue advertising, showcasing the creative brilliance and personal conflicts of its central character, Don Draper. The script effectively establishes the high-stakes, cutthroat environment of the industry, while also hinting at the deeper psychological and emotional undercurrents that drive the characters. With standout sequences, compelling character arcs, and a thematic richness that extends beyond the surface-level narrative, this screenplay demonstrates the potential for a captivating, complex, and visually striking television series.

See Full Analysis

Genres: Drama, Romance, Comedy, Romantic comedy

Setting: 1960, Manhattan

Overview: The screenplay shows strengths in character development, emotional depth, and engaging dialogue. However, there are areas that require improvement such as plot innovation and thematic exploration.

Themes: Smoking and its perception, Challenges in the advertising industry, Relationship dynamics and support, Navigating the workplace, Cynicism and living in the present, Marketing strategies and creativity, Tensions in professional and personal relationships

Conflict and Stakes: The challenges of advertising cigarettes amidst health concerns, Don's career decline, and personal relationships

Overall Mood: Slick, sophisticated, and introspective

Mood/Tone at Key Scenes:

  • Scene 2: Tense and dramatic as Don faces career challenges
  • Scene 10: Intense and argumentative during the pitch meeting
  • Scene 14: Deep and reflective as Don and Rachel discuss love and life

Standout Features:

  • Character Development: Complex and multi-dimensional characters drive the narrative forward.
  • Historical Setting : Authentic portrayal of 1960s Manhattan adds depth and richness to the story.
  • Sarcastic Banter : Sharp and witty dialogue between characters adds humor and depth to the interactions.

Comparable Scripts:

  • Mad Men
  • Revolutionary Road
  • An Education
  • The Apartment
  • A Single Man
  • The Catcher in the Rye
  • Who's Afraid of Virginia Woolf?
  • Casablanca
  • The Great Gatsby
  • Network
Market Analysis

Budget Estimate:$50-60 million

Target Audience Demographics: Adults aged 30-60, fans of period dramas and character-driven narratives

Marketability: Strong character development, compelling storyline, and historical setting make it appealing to a wide audience

Unique blend of genres and exploration of societal issues will attract viewers looking for depth in storytelling

Strong performances, intriguing plotlines, and period-specific details will engage audiences and generate buzz

Profit Potential: High, due to critical acclaim potential and appeal to a sophisticated adult audience

Scene Level Percentiles
Script Level Percentiles
Writer's Voice

Memorable Lines:

  • Don: I love smoking. (Scene 1)
  • Midge: Is this the part where I say, 'Don Draper is the greatest ad-man ever and his big strong brain will find a way to lead the sheep to the slaughterhouse'? (Scene 2)
  • Pete Campbell: What a great gal. I'll tell you guys, she stole my heart. (Scene 4)
  • Joan: And listen, we're going to be working together so don't take this the wrong way, but a girl like you, with those darling little ankles, I'd find a way to make them sing. Also, men love scarves. (Scene 5)
  • Don: "You're born alone, you die alone, and this world just drops a bunch of rules on top of you to make you forget those facts. But I never forget. I'm living like there's no tomorrow, because there isn't one." (Scene 16)
Story Shape